Tag Archives: yougov

“High-street Christmas shopping will make you thin!” says high street shopping guide

“High-street Christmas shopping will make you thin!” says high street shopping guide

“Lots of companies use Christmas as an excuse for publicity!” says everyone, in the Daily Star

Christmas is a great excuse to get coverage for your company – a point which was unintentionally made astoundingly clear in the Daily Star last week, in a story with perhaps the most PR-per-inch of any I’ve ever seen.

“Attending a wedding (and a stag do) can be ludicrously expensive!” says stag and hen do company

Weddings, by and large, are expensive. Even if the happy couple can be persuaded to forego that Carribean beach service and ditch the open bar, there’s little escape from the inevitably-hefty bill at the end of their big day. 

What will come to a shock to many, however, is just how much it costs even to be a wedding guest – as exclusively revealed by Katy Winter in the Daily Mail:

Be our guest … if you can afford it! The REAL cost of attending a wedding is revealed as £1,395

The summer wedding season is rapidly approaching, and it seems guests should be preparing more than their wardrobes as new research reveals their wallets will be taking a big blow.

The cost of having a dream wedding can reach extortionate heights, but the financial pain is usually assumed to be felt by the couple, or the father of the bride.

But the average cost of merely attending a wedding as a guest has now been revealed as up to £1395 if you also attend the stag or hen do.

Source: Daily Mail, 6 March 2013

I’m attending a wedding very shortly, in fact – with this in mind, perhaps I’ll need to take out a loan to do so. What’s more, this £1,395 figure is cited as the average cost of attending a wedding – meaning many weddings will cost their guests vastly more, if this research proves true. 

Breaking down the ludicrously-high figure, we can see where the price of the average, bog-standard, not-the-cheapest-not-the-priciest wedding starts to mount up:

  • Travel: £100 – because 1 in 5 weddings take place abroad, and 1 in 5 is presumably a new definition of ‘average’. Presumably it’s the middle one of the 5.
  • Accommodation: £150 – because the average wedding requires a place to sleep for 2-3 nights, and those who can’t rely on friends or family will need a hotel for 2-3 nights. Given that I’ve never spent 3 nights in a hotel for a wedding, presumably there are people booking rooms for months on end, to bring figures up to this ‘average’.
  • Food & Drink: £75 – because dining out can be expensive ‘especially if you’re a fan of fine dining’, which we must assume the average person is. Also, several takeaways can cost ‘a fair bit’, which we have to assume means ‘around £75 on 2-3 days’ worth of curries, on average’.
  • Clothes & Grooming: £250 – even though it’s ‘slightly better to be a man here, all you need is a new shirt and a hair cut’. As we know, the average haircut costs £50 for a man, and the average shirt is around £200, so these figures make perfect sense.
  • Alcohol: £60
  • Child & Pet Care: £75
  • Wedding Gifts: £75
  • Being Best Man / Maid of Honour: £300+
  • Stag / Hen Weekend: £175
  • Annual Leave: £75 – because even though your annual leave does not cost you money, if you’re trying to make the cost of attending a wedding look as high as possible, it’s worth including and putting a made-up figure to.
  • Wedding photos: £50 – because the average wedding-goer usually buys at least £50 worth of photos, especially given how few people carry with them any kind of device capable of taking photos in a cost-free way.

Totting all of these costs up – because, on average, every single wedding guest will pay all of these costs themselves – we come up with the now-obviously-reasonable figure of £1,395. Which makes this a great piece of robust research, from the company who commissioned it:

Brighton-based hen and stag party planners Hen Heaven and The Stag Company have compiled the new data on the spiraling costs of attending a wedding.

The Stag Company’s Marketing Executive Lee Davies hopes that these excessive costs won’t stifle his plans: ‘This was a real eye opener; I’ve got two weddings on the calendar already for 2013 and really didn’t expect the cost of just attending one to amount to so much, so I better get saving!’

It’s unfortunate, then, that The Stag Company (who offer low-cost, money-saving deals to bring down the cost of stag and hen parties) weren’t up on the latest research in the area of hen party economics – had they read a February study also published by Katy Winter of the Daily Mail they could have saved themselves a good two minutes of making up figures for their PR story:

Why agreeing to be a best man or bridesmaid will cost YOU over £600: Soaring costs of attending weddings revealed in new YouGov survey

As wedding season looms on the horizon there is bad news for maids of honour, bridesmaids and best men everywhere as it is revealed that the cost of being part of the ceremony just keeps on rising.

The average Briton spent over £750 in 2012 helping family and friends celebrate their big day.

A new YouGov survey has revealed that Brits splash the cash on parties, presents, accommodation and travel throughout the wedding calendar with women spending around 19 per cent more than men (£857.69 vs £721.57).

Source: Daily Mail, 4 February 2013

In actuality, it seems that The Stag Company, in looking to inflate the costs of stag and hen parties and therefore advertise their services in reducing expenditure, undercooked things somewhat. This earlier story, published in order to publicise wedding film ‘The Knot’ more than doubles the cost of being named best man. 

It’s as if both of these stories weren’t based on real data at all, but were primarily adverts for wedding-related services…