Tag Archives: mark pearson

“Men are fickle and lazy!” says voucher company looking to make headlines

“Men are fickle and lazy!” says voucher company looking to make headlines

An irritating story of gender stereotyping, now, with the supposed discover of what makes a perfect partner – for women, trust is key; for men, it’s appearances. While this belies only a light smattering of annoying gender generalisations, we’re really only scratching the surface. What else is important to men and to women?

Women also cite ‘romantic’ and ‘career driven’ as positive traits when it comes to choosing the perfect husband.

Very mature and grown-up there, girls.

Men, on the other hand, say willingness to look after them and allowing them to watch sports are more important.

Ah, because men are infantile and need to be looked after, right?

Women look for a much deeper connection from their partner than men do.

Gotcha – because women are mature, grown-up and responsible.

Realistically, men seem to want someone who is sexually compatible, but who will also wait on them hand and foot like their mothers would.

Again, men are children who only really look for a version of their mother they can fuck, right?

It’s also no surprise that the majority of men chose a higher age bracket to get married than women, as it has been proven that women are more advanced with maturity, whilst men don’t quite know how to act their age.

I would love to see precisely where it has been ‘proven’ that women are more ‘advanced with maturity’ than men (whatever that means). Equally, the notion that men don’t know how to act their age is generic stereotypical nonsense – for one, if all men don’t act their age, then however all men who are a certain age act must be how men of that age act. Even logically, this whole angle falls apart.

Still, it achieved a few headlines, as lazy gender stereotyping so often does – hang what message you’re propagating about women and about men, so long as it gets your voucher website mentioned in the press:

A spokesman for VoucherCodesPro.co.uk, who carried out the survey, said: ‘It’s no surprise that the perceptions of what makes a partner marriage material between men and women is vastly different.

Voucher Codes Pro, it’s worth noting, employ the PR company 10 Yetis… the same PR team who recently brought you Britain’s Horniest Students.

You see, what a client looks for in a PR relationship is a PR company who can nurture and support them through reliable and effective, attention-grabbing PR.

Whereas what PR company wants from a client relationship is a client who will pay the bills on time and not worry about the low standard of bullshit the PR company churns out to make it into the news.

If this sounds overly negative and simplistic, 10 Yetis / Voucher Codes Pro, perhaps you now see my point.

“Men are liars!” says sales website happy to slander half the population

Which set of genitals make you more likely to be a liar? You may think it meaningless to even ask such a question, but the Daily Mail disagrees:

Men lie THREE TIMES more than women, study finds… and the most common fibs? ‘Yes, darling I’ve done it,’ and ‘I’m sorry, I didn’t have a signal’

Men are three times as likely to lie as women, a new study has found. 

And the average man lies three times every single day – or more than 1,000 times each year. 

In comparison, the study found that the average woman lies just once each day.

The survey of 2,531 adults across the UK shows that we are a nation of liars, with just five per cent of respondents saying that they told the truth ‘at all times’. 

The majority, 52 per cent, of men said that they lied three times a day on average; whilst one in seven, 14 per cent, said that they lied more than five times each day on average

Source: Daily Mail, 5 March 2013

It’s barely even worth pointing out the obvious flaws in this stereotype-hitting story, but we’ll go through the motions: this is a self-reported survey, so the most we could possibly say (if these results even prove to be a fair reflection of the survey done) is that men are more prepared to say that they lie.

There’s a number of reasons why men might be more willing than women to tell a survey about when they lie – only one option of which is that men actually do lie more often than women.

Another possibility may be that while men and women lie a roughly similar amount, societal pressures and familiarity with stereotypes mean men are more comfortable than women with the idea of admitting to lies.

Similarly, the same societal pressures may cause men to unknowingly over-report when they lie – not least because there isn’t a fixed definition of what counts as a lie, so in the borderline calls may be included more often by the parts of the population most often told they’re the gender who lies most.

And those are just the objections off the top of my head, and without seeing the data and sampling (without which, we can’t even tell how many of the respondents were of either gender).

A final, and most relevant to this blog, objection concerns the source of the data: 

The survey, cnducted (sic) by secret sales website HushHush.com, asked respondents who they lied to most regularly, and found that men and women are both most likely to lie to a manager or boss, with 31 per cent admitting that they lied at work most regularly. 

The idea that men lie significantly more than women – discovered via the medium of flawed self-reported opinion polls – is something of a headline-banker, with a moment on Google bringing up stories appearing on the BBC in May 2010 (placed by the Science Museum) and in the Daily Mail in September 2009 (placed by 20th Century Fox).

As we’d expect to see from research that’s driven by advertising rather than a quest for truth, each story has wildly differing results – with the 2009 survey finding that men lie twice as much as women (6 times per day for men), the 2010 survey finding that men lie 1.5 times as often as women (3 lies per day for men) and the 2013 survey finding that men lie 3 times as often as women (3 lies per day for men). The variance across the three surveys is entirely consistent with a self-reported and uncontrolled survey, of course.

Mark Pearson, founder of HushHush.com had the following to say:

‘It seems honesty is rare these days, but given the fact that the majority of us lie regularly, it’s hard to see anything changing anytime soon!’

Having been a keen observer of the media and PR industry for some time now, I have to say I quite agree with Mark’s parting sentiment.