Tag Archives: jo hemmings

“People like getting little surprises!” says telecomms company launching their new promotion

Misery time? 11.17am today: Monday mornings are the time of the week we feel unhappiest – but we’ve cheered up by 2.35pm

If you’re feeling a bit blue today, you’re not alone – 11.17am on a Monday morning is the time of the week Britons feel unhappiest, a survey has found.

Research has revealed that less than a quarter of us are happiest before midday – but we cheer up in the afternoon, peaking at 2.35pm.

Source: Daily Mail, 12th October 2015


Is quarter-past-eleven on a Monday morning really our most unhappy part of the week? I know it is for me, because that’s roughly when I’ve had a chance to wade through the last few days’ of news, and by then I’m usually drowning in PR. PR like this glorified-advert for telecomms company Plusnet:

The survey, for broadband provider Plusnet, found that nine in ten people believe that it only takes a small thing to salvage a bad day.

So while the lead of the article is about how unhappy we are, the real hook of the story is the little things that can pull us out of a slump… little things like, apparently, “stumbling across a bargain”.

Andy Baker, Plusnet Chief Executive added: ‘At Plusnet we understand the importance of giving back to our customers and know it’s the small things that make a big difference.

‘Our £LovesYouBack campaign is encouraging the nation to give a little back to those around us – as our research shows, it could make someone’s day.’

It’s fair to say the Daily Mail have taken up Plusnet’s challenge to give something to someone: they’ve elected to give Plusnet space in a national newspaper where they can pretend their advert is news.

Also, nice to see media-friendly PR psychologist Jo Hemmings popping up to prop up the advert with the illusion of science, as a little extra PR bonus.

“Safe drivers are totally sexy!” says safe driving course

Road rage is a turn off for women but men find bad drivers funny

Speeding and texting while driving can also reduce attractiveness to women by 50 per cent, says scientific study

Bad driving is far from sexy … road rage, illegal overtaking and tailgating are the ultimate turn-offs for women.

Speeding and texting at the wheel can reduce your attractiveness to women by 50%, the first ever scientific study into the link between driving skills and desirability has found.

Source: Mirror, 27th August 2015


Boy racers beware! Aggressive drivers lose out to competent male motorists when it comes to impressing women

Men behaving badly behind the wheel are a physical turn off for more than four out of five women, a new report reveals.

Boy racers who display road-rage, make rude or aggressive gestures, show off by driving too fast or revving hard to impress passengers really do set female pulses racing – but for all the wrong reasons.

And because their performance leave much to be desired, they are more likely to be overtaken in the romance stakes by more competent male drivers who can demonstrate smooth clutch control and good lane discipline.

Source: Daily Mail, 27th August 2015


We’ve seen the maxim ‘sex sells’ hold true consistently in the PR industry on this blog in the past, but who could possibly be trying to use the lure of sexual attraction to encourage safer driving?

Men showed a less mature emotional reaction, finding bad drivers to be amusing rather than repulsive, according to the study conducted by the Institute of Advanced Motorists (IAM).

The IAM teamed up with prominent behavioural psychologist Jo Hemmings for the study using videos of both good and bad driving.

That’s right – taking an advanced safety course is actually the way to a woman’s heart.

Sarah Sillars, IAM chief executive, said: “The results from the survey piqued our interest, so we enlisted Jo and a team of scientists to put the science behind the theory.”

By ‘putting the science behind the theory’ Sarah actually means ‘paying a PR company to find a scientist willing to pretend this is more than an advert’.

“Bad driving not only has an impact on the safety of our roads, but can also affect your relationships. Being able to manoeuvre properly and drive carefully should be much higher up on people’s priorities.”

While I couldn’t possibly disagree with the safe-driving sentiment, I do wish the IAM put accuracy and standards somewhat higher up their priorities.


“Eat messy and unhealthy foods for a good first date!” says burger chain

It transpires that a successful first date isn’t dictated by mutual shared interests, sexual attraction or knee-jerk desperation at all – no, apparently the perfect way to get a potential new partner to fancy you is to take them for a burger:

Recipe for a successful first date? Don’t order a salad and pay the full bill (and make sure it is at least £50)

The best way to impress a woman on a first date is to take them for a £25 meal, avoid the salad and make sure to pay the entire bill, a new study claims to reveal.

More than half of dating adults judge their date based on the food they choose during a meal out – with men who order salad dismissed as ‘wimps’.

The research found 27 per cent of men find it attractive when women get ‘hands-on’ and ‘stuck in’ to their food by ordering messy dishes such as burgers or ribs.

Source: Daily Mail, 24st August 2015

Salad eating is for ‘wimps’, and nobody wants to date a salad wimp, amiright girls? And men, you know you go for a girl with sticky fingers, amiright? Well, no, of course I’mnotright, because this isn’t real research at all, it’s just an advert for a fast food chain:

Funded by restaurant chain TGI Friday’s, it discovered that food significantly impacts how we feel about our date.

Utterly shocked am I that a place famed for selling burgers, ribs and fries finds that burgers, ribs and fries are exactly the kind of food that makes a date work.

Credit also must go to ‘celebrity psychologist’ Jo Hemmings who took the corporate dollar to provide a quote to validate this advert as if it were a piece of legitimate sociological research:

Behavioural psychologist Jo Hemmings said: ‘It is fairly natural for us to make judgements about people who make different lifestyle choices to our own.

‘We’re equally likely to judge someone for eating something particularly healthy as we are for something which is more of a treat, if it’s different to what we would choose when dining out.

‘I would always advise people to be themselves on a date and while it’s good to make an effort of course, responding and behaving as naturally as possible is important as, if you give a false impression of yourself to begin with, it can only lead to disappointment.’

If you’d like Jo to offer credibility to your advertising, she is more than happy to work with an extensive array of PR companies.


“You should be more spontaneous!” says last-minute travel website

Frisky business: Ditching the diary and surprising your lover boosts sex by 33%

The sunshine may be putting a spring in your step, but proceed with caution — the months of June and July are a love danger zone with Facebook seeing more relationship status break downs than any other month.

But fortunately there are ways of keeping your relationship strong, happy and ‘active’. According to a study carried out by psychologist Jo Hemming for lastminute.com, the magic ingredient is spontaneity.

Ditching the routine and introducing regular ‘planned spontaneity’ boosts sexual activity and increases happiness by a full day and a half per week.

Source: Daily Mail, 16th June 2014


Predictability is hard to avoid – trust me, I’ve written over 450 blogs on this website over the years, and predictability is the biggest threat to me continuing. Equally, predictability is a clear threat to the love lives of the nation, with relationships hitting the rocks left right and centre.

It’s not all bad news, of course: by introducing a little spontaneity into your relationship, you can boost sex by 33%. It’s just a shame that the headline doesn’t make it clear if that 33% is in frequency, intensity, speed or simply word length (throwing in a spontaneous extra letter really keeps sjex fresh and surprising).

Most predictably of all, this story extolling the virtues of spontaneity is little more than an advert for a travel website which specialises in last minute travel deals – lastminute.com.

“People need to take a relaxing break from work!” says luxury hotel, via psychologist-for-hire

“People need to take a relaxing break from work!” says luxury hotel, via psychologist-for-hire

Eagle-eyed Bad PR spotters would have noticed the name of the company behind the survey – Hilton Hotels. But they’re not the only ones backing this research:

Behavioural psychologist Jo Hemmings said: “Taking a break from work, or spending quality time with others, helps mentally, physically and emotionally.

“With a lot of businesses stretched to capacity, it’s worrying to see that many individuals are not taking all of the time off to which they’re entitled.

It’s good to see Jo Hemmings expressing genuine concern for the health of today’s workforce. I assume she’s doing so having done legitimate psychological research in the matter, rather than having been hired by Hilton Hotels to invent a plausible-sounding reason why people should visit a Hilton Hotel, right? Come on, you know the drill by now:

“Britain’s workforce should be encouraged to take regular time out to recharge their batteries.

“Taking a break from work and enjoying a holiday helps workers both mentally and physically, which really improves their productivity when they go back to work.”

Indeed, Jo Hemmings was hired by Hilton. In fact, she wasn’t only hired by Hilton – her website proudly lists an extraordinary list of clients and PR companies who Jo has sold her expertise to:

Having worked for PR companies as an expert for many years, where a psychological or relationship analysis is needed, and as a regular commentator on the psychological analysis of celebrities and other newsworthy events on TV and radio, Jo is aware how easy it can be to miss opportunities for brand awareness. With a love of social media and a healthy Twitter following, she can now be involved in your campaigns at an earlier level, creating and developing top-line survey topics and questions that will maximise human interest and news coverage. Jo can help you turn a proposed PR campaign into a story that will stand out from the crowd.

If anything says ‘legitimate and credible research’, it’s a psychologist offering to ensure opportunities for ‘brand awareness’ are not lost.

Still, it’s legitimate research still, right? Jo, after all, is a professional psychologist – it’s not like she’d lend a comment on research carried out by, say, Bad PR regulars Onepoll, right? Oh. Oh dear.