Tag Archives: helly hansen

“People should be doing more adventurous travelling!” says extreme sportswear company

Do you ever feel like you’re just not adventurous enough? That you might be letting life pass you by? If so, that might be because of articles put into the press by companies who want you to feel that way, such as this effort in the Daily Express:


Becoming a millionaire, paying off the mortgage early and travelling the world are some of the more predict­able ambitions. But also included on a list of 50 things the average adult dreams of doing are some slightly more bizarre aims.

Inventing a product that changes people’s lives, for instance, or abseiling down a mountain might not be on everyone’s to-do list.

And as for flying a plane, climbing Everest or learning to surf, the majority of adults will never pluck up the courage to do any of these.

Source: Daily Express, 19 January 2013

And, obviously, it appeared in the Daily Mail too:

See the seven wonders of the world, go on safari and swim with dolphins: The top 50 things people want to do before they die

Seeing the seven wonders of the world, going on safari  in Africa and swimming with dolphins are among the list of 50 things the average person wants to do before they die.

But sadly researchers have found that most adults will only ever fulfill five of their lifelong ambitions.

Many feel they do not have enough time to tick off the experiences, while others admit to not being fit or adventurous enough or being too afraid of getting hurt.

Source: Daily Mail, 19 January 2013

The message is clear – there’s an awful lot of things in life you will never get to do, because you’re going to die. So, while we’re still fleetingly alive, let’s do all those adventurous things we’ve been putting off – such as climbing a mountain, going surfing, and doing all those other things that require outdoors clothing. Which is excellent advice, from Helly Hansen:

A spokesman for clothing company Helly Hansen, which commissioned the study of 2,000 adults, said: “It is fantastic to see that so many people still have a passion for taking to the outdoors in order to experience new challenges, but a real shame to see that some may not achieve lifelong ambitions because of a lack of faith in their own ability.

“We are only too aware of the positive mental effects and increased confidence associated with physical activity in an outdoor environment.

In fact, not only was this a press release put out by Helly Hansen, but it was via our friends at 72 Point, whose polling arm OnePoll ran the online survey:

“All the cool kids are jogging in their lunch break!” says sportswear manufacturer

February 16th, 2012

The Daily Mail are always interested in explaining the very latest trends in office life, to help you stay on top of what’s hot. Like, for example, the ‘run-ch break’ – which is not just the ugliest word ever to have been portmanteaud, but also the coolest way to spend an hour away from your desk each day:

Rise of the run-ch break: How workers are swapping suits for jogging gear and exercising at lunch

More than two million British workers now exercise during their lunch break, according to a new study.

Researchers found around one in 13 employees now swap their suits for jogging gear and pound the streets while their colleagues relax and eat.  

And, over the course of the year, fitness-craving staff clock up an average of 468 miles while away from their desks.


The story can also be found in The Telegraph and The Star, which is unsurprising given that this story is actually taken from a press release promoting sportswear manufacturer Helly Hansen, who you’d imagine might have something of an interest in encouraging more people to get into exercise. Which is why their name is nicely tucked away a few paragraphs down, below the fold, all subtle.

Interestingly, while the journalist who ‘wrote’ this article for the Mail – Julian Gavaghan – made some effort to edit around the original press release towards the start of the story, below the fold not even a punctuation mark appears to have been changed – with more than 600 words of untouched press release copy making up the end of the story.

Perhaps Julian was in a rush to file the story before run-ch.