“You can learn lots at university!” says animated film about university
It’s not all work, work, work: University leaves you with a wealth of life skills including managing money, cooking, and even turning up on time, say researchers
While University students are often stereotyped as bookworms with no common sense, new research has shown that they are actually picking up vital life skills while studying.
Among them are the ability to turn on a grill, how to set up the internet, and how to budget.
The list does little to undermine stereotypes however, as playing pub games, blagging essays and the effectiveness of napping all come high up.
Other strange pieces of wisdom picked up between library sessions include the fact that fridges don’t clean themselves, and why it is a bad idea to eat mould.
University can teach you a lot more than how to blag an essay and how to make cute girls laugh in the middle of serious lectures (which is, essentially, the main things I learnt at university) – no, instead there’s a wealth of life skills to be absorbed. Such as, presumably, scaring little children – because this story was placed by the PR company hired to promote the release of Disney’s Monsters University:
A spokeswoman for Disney, which conducted the research to mark the release of Disney Pixar’s Monsters University, said: ‘No matter which walk of life you come from, it would seem that university is a great leveller.
It’s true, you can learn all manner of things, no matter what walk of life you’re from – whether you’re a big hairy blue fella, or a littler green guy with only one eye, university life can teach you a lot.
In fact, do a degree in PR and you might end up as part of the Disney PR team who employed Bad PR regulars OnePoll to generate this obtuse and likely-spurious data (which also appeared in The Times) in order to promote their tangentially-related film.
University: the great leveller.
“People might break into your home in the middle of the night!” says lock-maker
Bump in the night? Send in the wife!: One in five men would happily let their other half investigate while they cower under the duvet
So much for chivalry. When there’s a bump in the night, one in five men is happy to send their wife downstairs to investigate, a poll found.
In fact, a quarter of men pretend to be asleep if they hear a strange noise while they’re in bed, according to a survey.
And perhaps it’s not surprising that they’re reluctant to leap into knight in shining armour mode – a fifth of chaps readily admit that their wife is braver than they are.
Source: Daily Mail, 18th September 2013
Chivalry is dead, by all accounts – or at least by the accounts presented by this piece of PR in the press. However, while hiding behind the lazy ‘differences between the sexes’ hook, the real purpose of this story is to remind you that sometimes there are noises in the night, and sometimes those noises are home intruders. We know this is the hook, because we can tell which company paid Bad PR regulars OnePoll to create some useful statistics to get this story into the press:
The survey was commissioned by security company Yale and a spokesman said: ‘Things that go bump in the night more often than not turn out to be false alarms.
‘However, it is still important to ensure home security is a priority.’