Would you give a promotion to someone if they refused to wear make-up to work, and were also a woman? According to the latest ‘research’, the answer, apparently, might well be no:
Get lippy with the boss: Half of women wear scarlet lipstick to impress a male employer (and forty per cent think it will get them promoted!)
Equality in the workplace is still a long way off, according to a new survey which has found that many women rely on old-fashioned tactics to get ahead.
Forty per cent of the 1000 women questioned admitted to wearing red lipstick in order to attract attention from a male boss.
Sixty per cent layer on heavy eye make-up – including dark eye-shadow, eyeliner and mascara – in order to stay in the spotlight.
It’s sad to see the times we live in still place such emphasis on the content of a woman’s make-up bag rather than the content of her character, but at least there are organisations out there exposing this archaic attitude and helping spread equality. Organisations like, well make-up retailer Escentual.
Still, they’re definitely in this to spread equality, right? That’s definitely their aim. They don’t have any ulterior motive, or, say, a hugely counter-productive but potentially-profitable statement from their talking head?
Emma Leslie, beauty editor for online beauty retailer Escentual.com which commissioned the survey, said: ‘A red lip is no longer a look reserved for a date or a night out.
‘For whatever reasons, more and more women are introducing red lipstick into their office make-up routine, but it’s important to make sure you don’t go overboard.
‘I always recommend keeping the rest of your make-up fairly muted if you plan on sporting a bold lip in the daytime.’
‘If you don’t feel brave enough for a full-on red lip in the office, a sheerer formula or more coral tone allows you to work the look in a less dramatic way.’
That’s right – Escentual see the finding (in their own marketing ‘research’, no less) that women feel they need to wear make-up to get ahead in their career, and they feel the real issue here is colour balance.
I’m so glad they’re out there helping women ‘feel brave enough’ to dress up for their bosses, and I’m glad they’re out there yet again creating unhelpful media narratives simply to spread paranoia amongst women, in order to sell more lipstick.