Category Archives: Barclays

“House prices differ around the country!” says mortgage lender

How a brick costing 89p is worth £121 when it is part of a London house…but £22 if the property is in Belfast

It’s enough to make anyone think twice about buying a house.

Soaring property prices mean the average brick in a UK house is worth more than £47, based on the property’s overall value.

This same brick would have cost £35.70 in 2006, meaning the price has risen a third over the past decade, research has found.

Source: Daily Mail, 13th October 2016


A shock revelation in the Daily Mail here, stunning absolutely nobody with the news that houses in one part of the country cost less than houses in a different part of the country. It’s almost as if this whole story is little more than a press release from a mortgage provider looking to grab a little media coverage…

Raheel Ahmed, head of Barclays Mortgages, said: ‘It is particularly interesting to see the regions and cities outside of London which are experiencing significant growth in house prices.

‘While a north-south divide does remain, cities such as Sheffield, Nottingham and Leicester are experiencing strong growth, and this is forecast to continue through to 2020.’

Coincidentally, articles in one part of one newspaper are worth a lot less than articles in a different part of a different newspaper that have been written by an actual journalist rather than a bank’s PR department.

“Everything kids do is digital these days!” says bank promoting app for kids

Forget mowing the lawn or cleaning the car – today’s children make their pocket money from digital chores such as setting up their parents’ online DATING profiles

There was a time when extra pocket money meant cleaning the car, dusting the fireplace or being elbow-deep in hot water while standing on a plastic footstool.

But today’s children appear to have found a slightly less arduous way to earn their crust – by carrying out ‘digital chores’.

Research shows tech-savvy youngsters are cashing in on their know-how by helping their parents in the virtual world, including by setting up their online dating profiles and posting their photos on social media.

Source: Daily Mail, 16th September 2015


Tech tasks replace household chores as parents pay kids £20 per job

Half of parents have paid a child £20 for a single digital chore as adults tap their kids for their technological nous, Barclays research has found

Giving a child pocket money to buy sweets as a reward for doing household chores is a thing of the past.

Doing the dishes has been replaced with iPod duty, according to research from Barclays, which has released a mobile banking app for 11 to 15-year-olds.

Source: Telegraph, 16th September 2015


Are parents really abandoning traditional chores and making their kids do new, modern-era digital chores to earn pocket money? Or is this just a transparent attempt by a bank to promote their new ‘move into the digital age’ banking app for kids and their pocket money?

“We are moving into a digital age and hope that the app will help support parents across the country in encouraging their children to take responsibility for their pocket money earnings,” said Barclays’ Luke Christoforidis.

“It will provide them with a tool to confidentially carry out their banking needs with ease and speed via their preferred channel.”

So transparent, even a child could see through it.

“Your future boss is stalking you on Facebook!” says bank and recruitment company

Nine in ten bosses vet applicants on Facebook: Half have reconsidered offering a job after seeing a candidate’s social media accounts

Nine out of ten employers admit they always check social media before hiring applicants, it has been revealed.

Ninety-three per cent use Facebook and Twitter ‘to keep tabs’ on potential candidates and to vet them pre-interview.

But over half (55 per cent) of recruiters have reconsidered appointing someone based on their social profile – with 61 per cent of these U-turns due to ‘negative’ reasons.

Source: Daily Mail, 16th September 2015


You should be careful what you post online these days, as there’s a 90% chance your next employer will Google you at the first available opportunity. While this is almost certainly true, what you might be surprised to learn is that you could lose out on a job opportunity due to the spelling and grammar of your Facebook posts… according to a survey run by a recruitment company:

The findings were revealed by recruiting software company, Jobvite, which surveyed 1,855 human resources managers in industries including engineering, IT, marketing and sales.

If it weren’t enough that a recruitment company is aiming to get its name in the news by commenting on general web trends, the initial survey has been rolled into one by a second company, churning up the PR to add a new hook:

It comes as a separate survey of 2,000 14 to 25-year-olds by Barclay’s LifeSkills initiative found that one in five (22 per cent) admit to posting pictures from nights out.

It’s a genuinely staggering finding that only a fifth of young people share photographs of their nights out on social media (it’s surely far, far higher), but nevertheless the detail matters less than the company behind the story, and Barclays have a clear reason to provoke fear in the millenial minds:

Kirstie Mackey, head of LifeSkills, said: ‘Employers are increasingly using social media to find out more about prospective candidates prior to meeting and making their hiring decisions.

‘In a competitive job market, it’s important to present yourself in the best possible way – both on and offline.

Which, presumably, is precisely the advice-niche Barclays are trying to fill – knowing that most people never change their bank account. Secure customer loyalty early on in their career and you might well have a customer for life.

“People hate waiting for replacement cards!” says bank promoting same-day replacement service

October 3rd, 2013

What makes you impatient? Queuing at the Post Office? Counting down the days until Christmas? Waiting for your favourite Bad PR blogger to finally get around to blogging again? It could well be all of those things, and more, if you’re to believe what Nathan Rao of the Daily Express has to say:

Patience? We just don’t have the time for it

WAITING in for a parcel which eventually arrives just before the delivery slot ends is guaranteed to test the most patient of people.

And when it comes to hanging around on the phone, hearing “your call is very important to us” can reduce even the most saint-like to tears.

Britons are becoming less tolerant of being kept waiting as time becomes more precious, new research reveals.

Source: Daily Express, 1st October 2013


Modern life, it seems, is a frustrating affair, with our lives spent hanging on the telephone and waiting for parcels – disastrous when time is ‘becoming more precious’. Although how and why our time is suddenly more precious than ever before is an unstated major premise, and a recurrent historical theme at that. Modern life is always getting more hectic, and always has been.

As if to demonstrate how hectic modern life has become, and how hard it can be to keep track of everything that’s going on, the Daily Mail decided to cover this story not once but twice, on consecutive days, written by two completely separate journalists. Well done Larisa Brown and Keiran Corcoran.

While it’s tempting to assume this latest outing of an age-old truism stemmed from genuine sociological research, it’s actually far more likely that Nathan Rao of the Express contributed barely a word to this article – given that the entire story was seeded by Barclays in order to highlight the frustration of losing a bank card:

Around a third of 2,000 adults polled said that being left without a credit card after having it lost or stolen will jar their patience.

The research from Barclays found that a third of victims are forced to borrow from friends or family due to the delay in getting a replacement.

Of course, this new research highlighting the frustrations of waiting on replacement bank cards has nothing at all to do with Barclay’s current ad campaign promoting their same-day-replacement promise for lost or stolen bank cards.