“Kids should wear sunglasses!” says kids sunglasses company, via OnePoll

Eyewear news now, with the revelation that parents want to protect their children’s eyes from the Sun:

Parents believes SUNGLASSES should become part of the school uniform

More than half of parents believe sunglasses should become an official part of school uniform, a study has found.

A study of 1,000 mums and dads with children aged 4-12 found 72 per cent worry about protecting their child’s eyes from the sun.

But only three in 10 send their child to school with sunglasses every time it’s sunny.

Source: Mirror, 27th June 2019

Which company is keen to emphasise the importance of sunglasses for children?

A spokesperson for monkey monkey sunglasses, which commissioned the study, said: “Parents are consistently telling us that their children are more likely to wear sunglasses on holiday or to leisure activities than at school.

“We just want parents to be aware that the midday and afternoon sun can be equally strong in the school playground, on the school sports field, or on the walk home from school, as it is on the beach.

While nobody, least of all anyone here at Bad PR, has any desire to see children’s eyes harmed by UV rays, it ought to be pretty apparent to any casual observer of the news that there is a problem with the media machine when a sunglasses company can create a headline in a national newspaper by paying 72 Point to create a non-story suggesting that people should buy their products.

What does this say for the independence and objectivity of the press?