Tag Archives: Vicky Shaw

“People waste their money and are rubbish at saving!” says building society

Britons spending hundreds of pounds a year on takeaways

Households having an average of three takeaways a month

Curry-loving Britons could find themselves spending more than £300 a year enjoying their favourite takeaways, research suggests.

Source: Independent, 12th October 2015

nationwide-12102015-independent

City News: Nationwide, Burberry, Chartered Institute

CURRY-LOVING Britons could find themselves spending about £340 a year enjoying their favourite takeaways, research suggests.

Research for Nationwide Building Society Current Accounts found that consumers enjoy an average of three takeaways a month, with people spending £9.41 each time they have a curry. The research, released to mark National Curry Week, also found that 70 per cent of men said they cannot last more than two weeks without a takeaway, compared with 42 per cent of women.

Source: Express, 12th October 2015

nationwide-12102015-express

Important financial news here, featuring as it does in the ‘City News’ section of the Express. Casual readers might wonder why a report on the nation’s takeaway trends warrants coverage in the financial section of national newspapers, but the source of the press release offers some insight:

Research for Nationwide Building Society Current Accounts found that consumers enjoy an average of three takeaways a month, with people spending £9.41 each time they have a curry.

So the story is little more than an advert for Nationwide Building Society’s current accounts. That doesn’t help shed much light on things, until you factor in Nationwide’s marketing around their current accounts, such as this article from July 2015:

Cook from scratch

Self-sufficiency in the kitchen means deconstructing your cooking and learning to create great dishes from scratch. How about swapping your Friday night curry from the local take-away for one put together at home by mixing your own herbs and spices; or turning mince into your own homemade burgers for the barbecue?

In fact, the story is just a way to make readers question their spending habits, and then question what decisions they could make to ensure they have a little spare cash here and there – decisions, presumably, Nationwide want to be the organisation to help them make.