Tag Archives: the sun

“It’s actually cheaper to run an electric car these days, guys!” says electricity company, via OnePoll

Mobility news now, with the revelation that petrol is – get this, right – expensive:

Average driver will spend £56,000 on petrol in their lifetime, survey claims

The average driver will spend more than £56,000 on petrol during their lifetime, a survey claims. 

The poll of 2,000 motorists found that 84 per cent believe petrol and diesel is “too expensive”.

Source: Independent, 21st June 2019

TAKEN FOR A FUEL: Drivers spend a whopping £56,000 on fuel during their lifetime – as 40 per cent of Brits consider switching to electric

MOTORISTS fork out almost double the average annual salary on fuel over the course of their lifetime.

Shocking figures reveal drivers spend in excess of £56,000 just to fill their tank – on top of insurance, tax, and maintenance fees.

Source: The Sun, 21st June 2019

Motorists spend more than £56,000 on petrol during their lifetimes, study says

Motorists will spend more than £56,000 on petrol during their lifetime, according to a study.

The shocking figure emerged amid fears over ever-increasing fuel prices and insurance premiums, along with clean air zone fees.

Researchers found the cost of petrol and diesel is a ‘serious concern’ for drivers with 84 per cent arguing it is ‘too expensive.’

Source: Mirror, 21st June 2019

Who might be inclined, commercially and financially speaking, to draw attention to the high cost of petrol?

Commissioned by EDF Energy, the research of 2,000 motorists found 40 per cent of drivers are currently considering making the switch to an electric vehicle – a move which some experts believe could save them £41,000 over their lifetime.

This non-news story, as are so many others, was brought to you by 72 Point.

“There are women out there who are just gagging for sex!” says affairs website

Libidinous news now, with the revelation that women, who typically speaking account for a reasonable percentage of sexually active human beings, enjoy sex:

PUT TO BED: Nearly half of women want MORE sex than men, new survey claims

NEARLY HALF of women want sex more than their male partner — and they’re really frustrated about it.

A new survey found 43 per cent of women said they had a higher libido than the man they were having sex with, casting doubt on the received wisdom that it’s always blokes who want it more.

There was little difference between the sexes with 42 per cent of men saying they wanted sex more than their wife or girlfriend.

Source: The Sun, 25th June 2019

Who on earth could possibly stand to benefit from sending the message to men that there are women out there who are desperately frustrated about how little sex they’re having in their relationship?

The findings come from a new survey of 2,000 people, split evenly amongst the sexes, by IllicitEncounters.com, the UK’s leading dating site for married people.

“You’re wasting way too much time applying moisturiser!” says moisturiser company, via OnePoll

A classic case of an inverted headline claim now, with the revelation that British people spend much too much time applying skincare products:

SKIN DEEP: Women spend seven weeks of their lives washing their faces and applying moisturiser in a bid to look younger

WOMEN spend weeks of their lives washing their faces, applying moisturiser and exfoliating in a bid to look younger, a study has revealed.

The average Brit uses three products a day on their face to try and keep wrinkles at bay, which was voted the most worrying skin concern.

The study of 2,000 adults revealed dark circles under their eyes was the second biggest fear, followed by dry skin.

Source: The Sun, 24th June 2019

Average Brit spends six weeks of their lives applying moisturiser

The average Brit will spend the equivalent of six weeks of their lives – applying moisturiser, according to a study.

Researchers found adults typically spend around three minutes a day using moisturising products in a bid to alleviate dry and cracked skin – and to keep wrinkles at bay.

But it doesn’t end there – during the course of their lifetime they will also spend seven weeks washing their faces and four weeks exfoliating.

Source: Mirror, 24th June 2019

It might seem odd, then, that the source of this non-news is a skincare product manufacturer:

Commissioned by O’Keeffe’s skin care, the research of 2,000 adults found they typically use three skin products a day.

Although 19 per cent use 10 or more every day.

So what is the marketing angle here? Well, it’s two-fold:

  1. O’Keeffe’s want to sell you on an all-in-one time-saving skincare product, which is why they commissioned the obviously false finding that one in five people – and therefore 14 million people in the UK – apply 10 skincare products EVERY SINGLE DAY
  2. They want you to remember that using a moisturiser is really important, so you should probably buy their time-saving moisturiser.

If you don’t want to take my word for it, here’s the O’Keeffe’s spokesperson to make the marketing angle explicit in their statement:

A spokeswoman for O’Keeffe’s skin care said: “Our results found we’re a nation that loves to primp and preen themselves.

“Squeezing, waxing, shaving and slathering on lotions, Brits are happy to go to extreme lengths to keep themselves looking their best.

“But a comprehensive skincare regime needn’t take you hours and hours – and of course, diet also plays a big part.”

This story, as is so often the case, was created by Bad PR stalwarts 72 Point, via their polling arm OnePoll and their ‘news’ wire SWNS:

“Kids would be great if they were in charge!” says film about a kid being in charge

Underage autocracy news now, with the fish-in-the-barrel headline that a child would be better at running the country than Theresa May:

CHILD’S PLAY: 63 per cent of UK’s five-to-12-year-olds believe they could run the country better than Theresa May, study finds

A NATIONWIDE study of the nation’s five-to-12-year-olds has found a staggering 63 percent believe they could do a better job of running the country than the current government.

According to the poll of 1,500 children, if the power was shifted, top of list of laws would be to introduce free cinema tickets for everyone (38 percent), followed by installing swimming pools in every house in the UK (36 percent) and banning parents from saying the word “no” (34 percent)

Source: The Sun, 24th June 2019

Which team wants to make you consider what the world would be like if children were in charge?

The research, to mark the DVD release of The Kid Who Would Be King, found that while British children want to have fun, they’re not unaware of world events – and not worried about diplomacy. More than half (47 percent) of those polled said would immediately send Donald Trump to the Tower of London if they were in charge.

“You should look after your watch, you disgusting slob!” says watch company

Germ news now, with the revelation that your wrists and everything near your wrists frankly make me sick:

WATCH OUT! Stomach-churning swabs reveal your watch is eight times dirtier than a TOILET

OUR watches are up to EIGHT times dirtier than a toilet, after chemical swabs revealed what really gets stuck in our time pieces.

The new research also showed only one in four Brits have never cleaned their watches.

Source: The Sun, 23rd June 2019

Stomach-churning swabs reveal your watch is up to eight times more dirty than a TOILET – and why you should sterilise it once a month

Shocking new research has revealed that watches can be up to eight times more dirty than  a toilet, with a quarter of Brits never having cleaned their time piece. 

Tic Watches swabbed ten different types of watches, testing for aerobic bacteria, yeast and mould to find out how much of a hotspot they are for germs. 

The research found that each watch had a worrying amount of bacteria, yeast, and mould, with watches scoring an average of three times dirtier than a toilet seat. 

Source: Daily Mail, 23rd June 2019

Are there germs and bacteria on our watches? Almost certainly. Is that actually a concern or any kind of health risk? Almost certainly not… but it does make for a headline-grabbing pseudo-news article about watches, which is all that matters when you are a company that sells watches:

Commenting on the research, Daniel Richmond, Managing Director of Tic Watches, says: ‘Whether you wear a watch every day, or just during working hours, one thing is for certain, we don’t clean them as much as we wash our hands. 

‘For those who wear a watch every day, we recommend giving it a good clean at least once a month. 

‘If you think your watch is due a clean, take a look at our tips to see how to do it yourself or you can even take it to a specialist shop for a professional clean. 

“It’s annoying to be ripped-off!” says mobile phone switching service, via OnePoll

Rip-off news now, with the revelation that we dislike paying too much for things:

Popcorn cinema and hospital parking top list of British rip-offs

Do you ever find yourself getting wound up at the price of healthy food, or the cost of anything at the airport?

Well you might be in good company, as a new study has revealed the top British rip-offs in modern life. Over 2000 adults were asked what they resent paying for, from eating, communicating and travelling.

The results show that more than half believed they get overcharged for things on a daily basis, with nearly 25 per cent even considering a move to another country to get away from ‘rip off Britain’.

Source: Metro, 27th June 2019

Brits’ biggest rip offs revealed from TV licences to cinema food and parking

Hospital car parking, food at the cinema and two-year phone contracts are among life’s biggest rip-offs, according to a study.

The study of 2,000 adults found eight in 10 believe there are ‘too many rip-offs in modern life’ in every area from eating, communicating and travelling.

Further overpriced products were found to be TV licenses, ‘anything’ at the airport and estate agent fees.

Source: Mirror, 27th June 2019

RIP-OFF BRITAIN: Hospital car parks, cinema snacks and mobile contracts found to be life’s ‘biggest rip-offs’

HOSPITAL car parking, food at the cinema and two-year phone contracts are among life’s biggest rip-offs.

A study of 2,000 adults found eight in ten believe there are “too many rip-offs in modern life” in every area from eating, communicating and travelling.

Source: The Sun, 27th June 2019

Who wants you to consider how miffed you get about paying more than you ought to for something?

The research was commissioned by SMARTY, tying in with the introduction of Auto-Switch on July 1st.

Under new regulations, all mobile providers will introduce Auto-Switch as a simplified way for consumers to switch between providers, this will ensure customers only have to contact their current provider once in order to move away from them.

SMARTY’s spokeswoman Jasmine Birtles said: “The results prove just how common rip-offs and hidden charges are and how frustrated Brits are at getting caught out by them.

Hat’s off to Bad PR regulars 72 Point, whose total infiltration of the Mirror’s online platform has once again paid dividends, with their full press release being printed without a jot of editing or fact checking, and by-lined to a 72 Point employee to boot.

“People like TV shows that are now finished!” says TV channel running nostalgia campaign, via OnePoll

Nostalgia news now, with the revelation that people want to see more of the TV shows they really like:

BACK FOR MORE: The Inbetweeners is voted the TV show Brits would most like to see ‘rebooted’

THE Inbetweeners is the TV show Brits would most like to see ‘rebooted’ – according to a new survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Source: The Sun, 23rd June 2019

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’, according to a survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Second on the list of most ‘rebootable’ TV shows was Buffy the Vampire Slayer, which ran for seven series between 1997 and 2003.

Source: Mirror, 23rd June 2019

The Inbetweeners fans desperate for reboot despite disastrous Fwends reunion

We’re living in the golden age of the reboot, but there’s still one show we want to see return to our screens – The Inbetweeners.

Despite TV gold such as Desperate Housewives (14%) and Manhattan comedy Ugly Betty (11%) ranking high in the call for a comeback season, The Inbetweeners takes the crown for noughties nostalgia, with one in four demanding a present-day reboot.

Source: Metro, 22nd June 2019

Which company is behind this minor barrage of nostalgia-baiting headlines?

The poll was conducted by streaming service NOW TV, whose spokesman said: “It now looks like noughties TV is starting to make millennials feel nostalgic.”

How strange that the Now TV spokesperson would point to the nostalgic aspect of noughties TV, given their current promotion:

The Hills returns to MTV on Tuesday 25th June at 9pm, available to watch with the NOW TV Entertainment Pass for £7.99 contract free – along with several other 00s TV classics.

Once again, we have 72 Point to thank for this story – not only does their PR manager get the by-line in the Mirror AND The Sun, but their polling company OnePoll gets a namecheck in both articles, too.

“We know what a REAL man likes!” says TV channel aimed at men

Masculinity news now, with the revelation that what it means to be a man has evolved away from traditional stereotypes:

What makes a REAL man? Blokes say loyalty, politeness, parenting and polishing

Loyalty to friends, being in touch with your feelings and doing your bit for domestic bliss are among the top signs of modern manliness, a poll of the nation’s blokes shows.

Standing by mates (42%) topped the list of qualities guys aspire to – ahead of faithfulness to a partner (37%).

The traditional gentlemanly act of opening doors for both women and men was third, followed by a string of less traditional ideals.

More than one in four said sharing chores and parenting duties, including changing nappies, was essential.

Source: Mirror, 12th June 2019

MODERN MAN: Looking after yourself physically and not getting too drunk is considered manly, according to men

LOOKING after yourself physically, opening doors for both sexes, not getting too drunk and having a creative flair – are among a list of signs of manliness in the modern age, according to the nation’s blokes.

Researchers polled the nation on which factors constitute manliness in the modern age, with loyalty to friends coming top of the list of qualities modern guys aspire to (42 percent).

Source: The Sun, 30th June 2019

While it’s encouraging to see another article highlighting that the old ideas of masculinity aren’t as relevant or prevalent any more, that doesn’t mean this article is any less of a piece of marketing and native advertising:

A spokesperson for TV channel Quest, which commissioned the poll to mark its move to channel 12 on Freeview, said: “The study has uncovered interesting insights into how modern men view themselves.

“It was good to see how many modern men have passions and hobbies outside of their families.”

Quest, for the uninitiated, are a TV channel who target a male demographic, so it’s nice to see them recognising that the modern man isn’t just about cars, hunting, and working on machinery.

I’m sure the new, sensitive, modern man that Quest are looking to attract will look forward to tuning into the modern man’s channel, to watch programmes like “Wheeler Dealers”, “Deadliest Catch”, “Salvage Hunters”, and “Scrap Kings”.

Ah well, they say progress is a marathon, not a sprint.

“Finding the time to view a property can be hard!” says house-viewing software company

Here’s an excellent example of a PR story where the main commercial message is buried beneath the fold, with the news that buying a new home can be a lengthy and painful experience:

It takes six months and 24 days on average to buy a home, research finds

IT’S official – it takes six months and 24 days to buy a home, according to research.

Experts looking into the average time it takes to purchase a property have considered all aspects of a move, from viewing houses online to getting the keys and moving in.

They discovered the lengthiest part of the process is exchanging contracts which takes an average of five months and 10 days after putting in an offer on a new home.

Source: The Sun, 28th May 2019

It will obviously come as no shock to anyone who has ever bought a home to hear that the process can be lengthy and annoying. However, that’s just the headline statistic for this story (derived, naturally, from a OnePoll survey), it’s not the main commercial line. The real reason for this article is revealed in some of the other highlighted stats and findings:

When starting the home-buying process, potential buyers will spend around 20 hours looking at 16 homes online…

It also emerged the average homebuyer will view their future home three times before making an offer, taking three friends or family members with them to help make the decision.

The real reason for this article’s existence is to make you think about how long you spend viewing houses – even viewing the same house multiple times – before you commit to buying it. Don’t you find yourself thinking “If only there were some kind of technical solution to make viewing homes much more convenient?” Well, it’s your lucky day…

James Morris-Manuel, vice president for EMEA Matterport, an immersive 3D technology used to create virtual tours of homes on the market, which commissioned the study, said: “Buying a home can be one of the most exciting – and most frustrating experiences of all…

“Even viewing a home can be irritating – having to fit in with the owner’s timing and requirements, not being close enough to view a property as often as you’d wish, and then wanting to revisit when a decision has been made.”

It’s classic Bad PR stuff: set the readership’s frustration with your headline stat, and then move on to the details that really drive home your commercial message, once you’ve got their attention.

“All the cool kids are drinking cocktails these days!” says cocktail ingredient manufacturer

In alcohol trend news, The Sun recently reported on the apparent change in drinking tastes of the nation’s men:

ONLY HERE FOR THE MOJITOS British blokes are snubbing beer on nights out — and ordering cocktails instead, survey finds

A poll of 2,000 British men found that 42 per cent said they preferred sipping cocktails

BLOKES are snubbing beer on nights out — and ordering cocktails instead.

Some 42 per cent say they prefer them to pints, with the rum-based mojito favourite.

Source: The Sun, 28th May 2019

Clearly, this is important and newsworthy sociological research, which can tell us a lot about the changing face of modern masculinity… unless, of course, the source of this story is driven by a clear and compromising commercial incentive.

But a spokesman for Belgrove Rum, which commissioned the poll, said “Men are well on their way to becoming cocktail connoisseurs.”

What a handy coincidence, that a manufacturer of rum would discover there is a growing market for rum-based drinks.