British people are more adventurous than ever before, according to new ‘research’. And how exactly does this spirit of adventure manifest itself? From The Daily Express, November 9th 2012:
SURGE IN OVERSEAS TRIPS
THE average adult will travel more than 18,000 miles around the world by the age of 40 – nearly seven times as far as their parents.
A study yesterday revealed the typical 40-year-old has been on at least 13 holidays abroad and 21 in the UK while their parents would have only visited five European countries, clocking up 2,653 miles.
And similarly from the Daily Mail on December 1st 2012:
Adventurous Britons travel seven times further than their parents did by the same age
The average Briton will travel 18,324 miles by the time they reach 40 – almost seven times as far as their parents did by the same age.
Researchers found that on turning 40, the typical adult will have been on at least 13 holidays abroad and another 21 in the UK.
While today’s Brits are travelling to far flung destinations with their families, on average the previous generation travelled only as far as Italy.
Research shows travellers today are becoming more and more adventurous, with seven in 10 choosing destinations where they can experience unknown cultures and sights.
The same story also made, at least, the paper editions of The Sun and The Daily Star, as well as the paper edition of the Daily Mail.
While it may well be true that people of the current generation travel more than their parents (in face it’s almost guaranteed to be true), as ever the source of the information is vital in figuring out why this research made the news.
The poll by British Airways High Life magazine found travellers are increasingly adventurous, with seven in 10 choosing destinations where they can experience unknown cultures and sights.
The research came from British Airways, who have something of a vested interest in promoting the fact that people travel by planes an awful lot.
The research was carried out by polling company One Poll, part of the 72 Point PR company.
Looking into the press release fully, and it becomes clear what angle British Airways are pushing: ‘to be part of ‘Generation Curious’ you must be adventurous, and jet-set to far flung places of the world… and British Airways will take you there, including to our selected hottest places to travel in 2013’.
The Churnalism rating? The Daily Mail article took 88% of the original press release, while Nathan Rao of the Express contributed barely a word, taking 78% of his short article from the BA press release.