Tag Archives: The Stag Company

“Attending a wedding (and a stag do) can be ludicrously expensive!” says stag and hen do company

Weddings, by and large, are expensive. Even if the happy couple can be persuaded to forego that Carribean beach service and ditch the open bar, there’s little escape from the inevitably-hefty bill at the end of their big day. 

What will come to a shock to many, however, is just how much it costs even to be a wedding guest – as exclusively revealed by Katy Winter in the Daily Mail:

Be our guest … if you can afford it! The REAL cost of attending a wedding is revealed as £1,395

The summer wedding season is rapidly approaching, and it seems guests should be preparing more than their wardrobes as new research reveals their wallets will be taking a big blow.

The cost of having a dream wedding can reach extortionate heights, but the financial pain is usually assumed to be felt by the couple, or the father of the bride.

But the average cost of merely attending a wedding as a guest has now been revealed as up to £1395 if you also attend the stag or hen do.

Source: Daily Mail, 6 March 2013

I’m attending a wedding very shortly, in fact – with this in mind, perhaps I’ll need to take out a loan to do so. What’s more, this £1,395 figure is cited as the average cost of attending a wedding – meaning many weddings will cost their guests vastly more, if this research proves true. 

Breaking down the ludicrously-high figure, we can see where the price of the average, bog-standard, not-the-cheapest-not-the-priciest wedding starts to mount up:

  • Travel: £100 – because 1 in 5 weddings take place abroad, and 1 in 5 is presumably a new definition of ‘average’. Presumably it’s the middle one of the 5.
  • Accommodation: £150 – because the average wedding requires a place to sleep for 2-3 nights, and those who can’t rely on friends or family will need a hotel for 2-3 nights. Given that I’ve never spent 3 nights in a hotel for a wedding, presumably there are people booking rooms for months on end, to bring figures up to this ‘average’.
  • Food & Drink: £75 – because dining out can be expensive ‘especially if you’re a fan of fine dining’, which we must assume the average person is. Also, several takeaways can cost ‘a fair bit’, which we have to assume means ‘around £75 on 2-3 days’ worth of curries, on average’.
  • Clothes & Grooming: £250 – even though it’s ‘slightly better to be a man here, all you need is a new shirt and a hair cut’. As we know, the average haircut costs £50 for a man, and the average shirt is around £200, so these figures make perfect sense.
  • Alcohol: £60
  • Child & Pet Care: £75
  • Wedding Gifts: £75
  • Being Best Man / Maid of Honour: £300+
  • Stag / Hen Weekend: £175
  • Annual Leave: £75 – because even though your annual leave does not cost you money, if you’re trying to make the cost of attending a wedding look as high as possible, it’s worth including and putting a made-up figure to.
  • Wedding photos: £50 – because the average wedding-goer usually buys at least £50 worth of photos, especially given how few people carry with them any kind of device capable of taking photos in a cost-free way.

Totting all of these costs up – because, on average, every single wedding guest will pay all of these costs themselves – we come up with the now-obviously-reasonable figure of £1,395. Which makes this a great piece of robust research, from the company who commissioned it:

Brighton-based hen and stag party planners Hen Heaven and The Stag Company have compiled the new data on the spiraling costs of attending a wedding.

The Stag Company’s Marketing Executive Lee Davies hopes that these excessive costs won’t stifle his plans: ‘This was a real eye opener; I’ve got two weddings on the calendar already for 2013 and really didn’t expect the cost of just attending one to amount to so much, so I better get saving!’

It’s unfortunate, then, that The Stag Company (who offer low-cost, money-saving deals to bring down the cost of stag and hen parties) weren’t up on the latest research in the area of hen party economics – had they read a February study also published by Katy Winter of the Daily Mail they could have saved themselves a good two minutes of making up figures for their PR story:

Why agreeing to be a best man or bridesmaid will cost YOU over £600: Soaring costs of attending weddings revealed in new YouGov survey

As wedding season looms on the horizon there is bad news for maids of honour, bridesmaids and best men everywhere as it is revealed that the cost of being part of the ceremony just keeps on rising.

The average Briton spent over £750 in 2012 helping family and friends celebrate their big day.

A new YouGov survey has revealed that Brits splash the cash on parties, presents, accommodation and travel throughout the wedding calendar with women spending around 19 per cent more than men (£857.69 vs £721.57).

Source: Daily Mail, 4 February 2013

In actuality, it seems that The Stag Company, in looking to inflate the costs of stag and hen parties and therefore advertise their services in reducing expenditure, undercooked things somewhat. This earlier story, published in order to publicise wedding film ‘The Knot’ more than doubles the cost of being named best man. 

It’s as if both of these stories weren’t based on real data at all, but were primarily adverts for wedding-related services…

“Stag and hen parties are worth the money!” says company organising stag and hen parties

Has anyone ever noticed how expensive Stag Dos and Hen Dos are getting?

Time was, people were happy to have a few drinks bought for them down the Dog and Duck (before the Dog and Duck was bought out by a national chain and converted into ‘Canard K9’, the gastropub). These days, though, if you aren’t spending a week go carting and hovercrafting around Amsterdam’s red light district, you’re letting the side down.

Fortunately, this adventure arms-race hasn’t gone unnoticed by the Daily Mail:

Cost of staging a stag or hen party soars 50% in five years – with average spend now £157 per person

Stag and hen dos are one of the most enjoyable elements of planning a wedding – but they can also be one of the most costly.

With the average cost of a stag party coming in at £153 per person and a hen party now reaching £157, there’s nothing cheap about staging a stag or a hen, even if you can’t say the same about what goes on during the event.

The study, carried out by Stag Company and Hen Heaven found that spending had soared by over 50 percent over the past five years as it appears that no matter the economic situation people will find the money to give their friend a memorable send-off.

Source: Daily Mail, 18 January 2013


So, what have we learnt? Well, we’ve learnt that men lie (a good take-home message from any PR story), that stag dos go to strip clubs, and that pre-wedding celebrations can be expensive.

Of course, this isn’t any old research – this is PR-funded, commercially-driven research… so who paid for it?

The study, carried out by Stag Company and Hen Heaven found that spending had soared by over 50 percent over the past five years as it appears that no matter the economic situation people will find the money to give their friend a memorable send-off.

That would be a company who specialises in arranging stag and hen parties, telling the world that even when finances get tight, there’s no reason not to splash out on an expensive party before you get married. And if you’re looking for ideas on how to spend that money, well…

The survey was conducted by the Stag Company and Hen Haven who have recently introduced Las Vegas as a destination.

Hen Heaven CEO Rob Hill indicated that Vegas is already proving popular with Hen Heaven site visitors:

‘We’ve seen a huge response to our new Las Vegas hen weekend packages, and rightly so. 

‘Las Vegas is one of the ultimate destinations for many types of holiday or getaway, and hen parties are no different’


“Engaged Man should be able to live like a bloke!” says company specialising in stag do events

February 24th, 2012

You really do have to feel sorry for the poor, poor man who was voted ‘Britain’s Most Under The Thumb Bloke’ this week. The award is said to make up the ‘big three’ of the awards season, along with the BAFTAS and the Oscars. 

Not really, of course – it’s pure PR nonsense. Still, it didn’t stop the Daily Mail buying it, and buying it at length:

‘I’m truly under the thumb’: Is this Britain’s most henpecked man?

He watches girly box-sets, wears boots because his partner saw them on TOWIE, and he always sits down to go to the loo so his other half doesn’t have to lift the toilet seat up – meet Britain’s most ‘under the thumb’ bloke.

Henpecked Mike Jeffries, 25, from Eastbourne, East Sussex, always has to sit down when he goes to the toilet so his controlling other half Joanna Felicitas, 23, doesn’t have to put the seat down later.

Mr Jeffries admits his fiancee, who he proposed to in 2009, carries out regular spot checks during his trips to the loo – and even phones him if he takes too long.

Aaaand so it goes on, with claim after claim about how under the thumb this poor chap is said to be. But what’s behind this story?

The eagle-eyed among you will have spotted the following in the story:

After a six-week hunt for the most henpecked man in the country, organisers at lads mag Zoo and Brighton based The Stag Company were in no doubt that Mr Jeffries should beat thousands of entries to land the dubious title.

So the awards are given by The Stag Company, whose site interviewed Mark after Valentine’s day, in handing over the award. In case you’re wondering, The Stag Company are:

…the online home of the stag do, The Stag Company, who have been sending the groom-to-be on tailor-made stag weekends for the past decade. 

And what prize did Mike get along with his title?

Once we’ve crowned our winner we’ll whisk them off on the most gruelling of manly weekends, the Newcastle stag do with 5 of your mates, as well as sending your iron lady to Bristol for a spa weekend 300 miles away

The story starts to get clearer – The Stag Company launch a search for the most outrageous stories, offering a decent-sounding prize to the couple with the most outrageous stories, and eventually find a couple with a very outrageous story. It might well be that everything Mike said about his girlfriend Joanna is true. Or it might well be that they embellished and exaggerated in order to win the prize, and The Stag Company were happy enough for this to happen as it gives them a better story to sell to the Daily Mail.

It’s not easy to check the veracity of Mike Jeffries’ story, remotely. His job as a football coach checks out, for example. However, I did find that Joanna Felicitas – described in the story as his controlling girlfriend – has form for winning competitions, apparently having won a competition from Splash FM in 2011 to go to Barbados:

My guess would be that Mike is not quite so extremely under the thumb as he’s made out to be, but that he and Joanna are canny enough to spot a way to win a competition when they see one – and good luck to them if that’s the case. 

Whether the stories Mark and Joanna tell are all true, or are exaggerated to win a competition, what’s undoubtedly true is that the whole competition – and the article in the Daily Mail – exists only to let you know that if you’re looking for a stripper-laden stag do, there’s a company who can do that for you.