Tag Archives: Ted Thornhill

“Hotels in the future are going to be amazing!” says luxury hotel in the now

Hotel news now, with the fascinating speculation as to what hotels might be like in years to come:

Beds that instantly morph into sofas, holographic fitness trainers and beetle bolognese: What hotels will be like in 100 YEARS revealed

In 100 years’ time, it looks like all hotels will receive five-star ratings from customers – every time.

That’s because according to a report on what hotels will be like in the year 2119, ‘every area of the hotel will instantly morph into a guest’s perfect, hyper-personalised space’.

And how will it do this? Thanks to ‘individual data insights, gleaned from embedded chip technology [in the skin]’ that will ‘beam to the hotel, so the space will be ready the moment a guest walks in’.

Source: Daily Mail, 20th June 2019

Hilton reveals what its hotels will look like in the future

Hilton hotel rooms are a few rungs above what you’d expect at the local Travelodge, but that’s nothing compared to what’s coming.

The luxury hotel chain has released a ‘future-gazing report’ about what the hotels of the future may be like. To give you an idea, the company reckons the lobby will respond to each individual’s real-time needs.

Source: Metro, 19th June 2019

It’s little surprise that this story, in which a futurist looks at what hotels might be like in the decades to come, was compiled by a luxury hotel chain:

The report – published by Hilton to celebrate its 100th birthday in partnership with world-renowned German futurologist and university lecturer Gerd Leonhard and other forward thinkers – has some examples of what it means by the ‘perfect space’.

The angle here could not be clearer: “Hilton hotels have been luxurious for the last 100 years, and they’ll be luxurious for the next 100 too!”. The story was almost certainly picked up from a Hilton press release.

Perhaps the futurist might have some thoughts on the future of journalism, and if it will still exist in any meaningful form 100 years from now…

“Hackers are targeting you at every turn!” says mobile security company

Hidden dangers of Times Square, Notre Dame Cathedral and Disneyland Park: Infographic reveals tourist spots where your mobile phone is most likely to be hacked

They’re among the most popular tourist spots on the planet – but a new infographic has revealed their hidden dangers.

Times Square in New York, Notre Dame Cathedral in Paris and Disneyland Park in France have been named as the three attractions where mobile phones are most likely to be attacked.

Source: Daily Mail, 23rd August 2015

Hacking and data theft is a genuine fear right now, as married Sony executive sending explicit photos of himself via iCloud to the woman he met on Ashley Madison will tell you. That guy is really not having a good year. Still, who’d have thought that simply walking through a tourist hotspot could be the deathknell to your digital privacy? Well…

Golden Gate Park in San Francisco, Ocean Park in Hong Kong and Las Vegas’s strip are the next three mostly likely places for phones to be hacked, according to research by mobile threat defense company Skycure.

While I’m sure a mobile threat defense company is probably well placed to explain the threats your mobile faces, there’s more than a slight whiff of conflict of interest here – after all, those mobile defense software packages don’t sell themselves, right?

That said, looking below the fold it looks like plenty of Mail Online readers were less than convinced:

  • seableu: Seems like a promotional ad for Skycure. Regardless, the risk of hackers getting access to personal information seems higher than ever.

  • ghtblsk: It’s just scaremongering to make you buy yet another basically unnecessary app. Turn your wifi off other than when you’re using it; you’ll save battery and avoid any of these risks.

  • pavretti: I went to Notre Dame and got a hacking cough

  • sanfranjonny: SCARE MARKETING by Skycure. The Hong Kong Ocean Park said they don’t offer wifi currently. But have plan to offer in September.

 

 

When even commenters from the Mail Online see through your marketing spin, you might need to re-think your marketing strategy.