Tag Archives: SWNS

“Kids should wear sunglasses!” says kids sunglasses company, via OnePoll

Eyewear news now, with the revelation that parents want to protect their children’s eyes from the Sun:

Parents believes SUNGLASSES should become part of the school uniform

More than half of parents believe sunglasses should become an official part of school uniform, a study has found.

A study of 1,000 mums and dads with children aged 4-12 found 72 per cent worry about protecting their child’s eyes from the sun.

But only three in 10 send their child to school with sunglasses every time it’s sunny.

Source: Mirror, 27th June 2019

Which company is keen to emphasise the importance of sunglasses for children?

A spokesperson for monkey monkey sunglasses, which commissioned the study, said: “Parents are consistently telling us that their children are more likely to wear sunglasses on holiday or to leisure activities than at school.

“We just want parents to be aware that the midday and afternoon sun can be equally strong in the school playground, on the school sports field, or on the walk home from school, as it is on the beach.

While nobody, least of all anyone here at Bad PR, has any desire to see children’s eyes harmed by UV rays, it ought to be pretty apparent to any casual observer of the news that there is a problem with the media machine when a sunglasses company can create a headline in a national newspaper by paying 72 Point to create a non-story suggesting that people should buy their products.

What does this say for the independence and objectivity of the press?

“Wouldn’t it be good if we could bring some British ‘heroes’ back to life?!” says TV channel with show about British heroes, via OnePoll

Ill-judged mawkish news now, with the staggering news that British people think Princess Diana should come back from the dead in order to meet her grandchildren:

Princess Diana should come back to life so she can enjoy having grandkids, Brits say

The “People’s Princess” was chosen by a quarter of the population, who want her to return so she can enjoy her grandchildren and continue her charitable work.

Her life was tragically cut short on August 31, 1997 after a car accident in a Parisian tunnel, leading to an outpouring of national grief.

This Monday would have been Diana’s 58th birthday.

Source: Daily Star, 27th June 2019

From Princess Diana to Sir Alf Ramsey – people Brits want to bring back from dead

Princess Diana is the famous figure Brits would most like to bring back, according to a survey.

The beloved ‘People’s Princess’ was chosen by a quarter of the population, who want her to return so she can enjoy her grandchildren and continue her charitable work.

Her life was tragically cut short on 31st August 1997 after a car accident in a Parisian tunnel, leading to an outpouring of national grief.

Source: Mirror, 27th June 2019

While necromancy is an unusual look for any newspaper article, it’s an even bolder play for a PR story – but one that has clearly paid off for one particular company here, who secured several headlines with their supposed research finding that we all want to dig up Diana:

The research was commissioned by TV channel HISTORY, to launch series two of drama Knightfall on July 2 at 9pm.

A HISTORY spokesman said: “We’ve got no shortage of heroes and inspirational icons to look up to.

“But sometimes, it’s interesting to think back about the ones we’ve lost, and the impact they could have if they were around today.

“What lessons could geniuses and philanthropists from the past teach us now, if they could come back and see the state of the world?”

So, our supposed desires to resurrect famous British figures is little more than an advert for a TV channel which happens to have a show about British knights.

Naturally, we know who to thank for this mawkish ‘finding’ – 72 Point, demonstrating that when it comes to plumbing the depths to generate Bad PR headlines, they’re more than willing to dig to at least six feet under.

“British people really want to move to Europe!” says removal company, via OnePoll

Terribly-timed freedom-of-movement news now, with the revelation that Brits want to retire to Spain, at a time when UK citizens are about to lose the right to retire to Spain:

Revealed: Spain tops the list of dream destinations where Brits would choose to start a new life followed by New Zealand and Australia

Spain has beaten New Zealand and Australia to top a list of dream destinations where Brits would choose to start a new life.

The European country, famous for its sun, sea and sangria, is currently going through a blistering heatwave.

And it remains a hot destination for those in the UK – with 13 per cent of Brits choosing Spain over any other country as a place to call home.

Source: Daily Mail, 1st July 2019

Most Brits would begin new life in Spain, New Zealand or Australia, survey finds

Spain has beaten New Zealand and Australia to top the list of dream destinations Brits would choose to start a new life.

The European country, famous for its sun, sea and sangria, is currently going through a blistering heatwave with temperatures forecast to soar above 40 degrees.

And it remains a hot destination for those in the UK – with a survey revealing 13 per cent of Brits would choose Spain over any other country as a place to call home.

Source: Mirror, 28th June 2019

Which company paid a PR team to place this particular piece of non-news into the mainstream media?

Other popular moves on the wish list compiled by AnyVan.com included USA (10 per cent), Canada (nine per cent), Italy (seven per cent) and France (six per cent).

Angus Elphinstone, CEO of AnyVan, said: “It’s nearly a national sport in the UK to dream about moving.

“From flicking through property prices and listings on Rightmove to sitting down to watch one of the vast number of primetime TV shows offering advice to those looking to change homes for a place in the sun.

And, naturally, our Bad PR regulars 72 Point were behind this story.

“People like TV shows that are now finished!” says TV channel running nostalgia campaign, via OnePoll

Nostalgia news now, with the revelation that people want to see more of the TV shows they really like:

BACK FOR MORE: The Inbetweeners is voted the TV show Brits would most like to see ‘rebooted’

THE Inbetweeners is the TV show Brits would most like to see ‘rebooted’ – according to a new survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Source: The Sun, 23rd June 2019

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’, according to a survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Second on the list of most ‘rebootable’ TV shows was Buffy the Vampire Slayer, which ran for seven series between 1997 and 2003.

Source: Mirror, 23rd June 2019

The Inbetweeners fans desperate for reboot despite disastrous Fwends reunion

We’re living in the golden age of the reboot, but there’s still one show we want to see return to our screens – The Inbetweeners.

Despite TV gold such as Desperate Housewives (14%) and Manhattan comedy Ugly Betty (11%) ranking high in the call for a comeback season, The Inbetweeners takes the crown for noughties nostalgia, with one in four demanding a present-day reboot.

Source: Metro, 22nd June 2019

Which company is behind this minor barrage of nostalgia-baiting headlines?

The poll was conducted by streaming service NOW TV, whose spokesman said: “It now looks like noughties TV is starting to make millennials feel nostalgic.”

How strange that the Now TV spokesperson would point to the nostalgic aspect of noughties TV, given their current promotion:

The Hills returns to MTV on Tuesday 25th June at 9pm, available to watch with the NOW TV Entertainment Pass for £7.99 contract free – along with several other 00s TV classics.

Once again, we have 72 Point to thank for this story – not only does their PR manager get the by-line in the Mirror AND The Sun, but their polling company OnePoll gets a namecheck in both articles, too.

“People don’t have enough time to eat lunch!” says on-the-go lunch company, via OnePoll

How often do you find you’re so over-worked you skip lunch to make sure you can get things done on time? According to a piece of PR put out recently, it’s more common than you might think:

Most Brits are only taking 16 minute lunch breaks each day

Busy office workers are managing to squeeze in a meagre 16 minutes a day for lunch, a study has found.

Researchers found despite having a full hour to enjoy a much-deserved break, many take a quarter of this period to eat, and nearly half will typically dine ‘al-desko’ at precisely 12.43pm.

Source: Mirror, 19th June 2019

Not only are we tied to our desk, but to cap it all off, our hectic on-the-go lifestyle means we end up having the same thing for lunch over and over again:

One in 10 admitted eating the same meal for lunch EVERY day, with the most popular reoccurring choices being a plain cheese sandwich or a meaty ham sandwich.

Which, admittedly, is a useful message for the company behind this PR to send:

The research was commissioned by Quorn, who are encouraging the UK to change their ways with the launch of nine new products, which can be eaten “on the go” as healthy lunch options that are also healthy for the planet.

Chalk up another piece of obviously commercially-motivated article placement to the folk at 72 Point, who even got the byline for the Mirror’s piece:

“We know what a REAL man likes!” says TV channel aimed at men

Masculinity news now, with the revelation that what it means to be a man has evolved away from traditional stereotypes:

What makes a REAL man? Blokes say loyalty, politeness, parenting and polishing

Loyalty to friends, being in touch with your feelings and doing your bit for domestic bliss are among the top signs of modern manliness, a poll of the nation’s blokes shows.

Standing by mates (42%) topped the list of qualities guys aspire to – ahead of faithfulness to a partner (37%).

The traditional gentlemanly act of opening doors for both women and men was third, followed by a string of less traditional ideals.

More than one in four said sharing chores and parenting duties, including changing nappies, was essential.

Source: Mirror, 12th June 2019

MODERN MAN: Looking after yourself physically and not getting too drunk is considered manly, according to men

LOOKING after yourself physically, opening doors for both sexes, not getting too drunk and having a creative flair – are among a list of signs of manliness in the modern age, according to the nation’s blokes.

Researchers polled the nation on which factors constitute manliness in the modern age, with loyalty to friends coming top of the list of qualities modern guys aspire to (42 percent).

Source: The Sun, 30th June 2019

While it’s encouraging to see another article highlighting that the old ideas of masculinity aren’t as relevant or prevalent any more, that doesn’t mean this article is any less of a piece of marketing and native advertising:

A spokesperson for TV channel Quest, which commissioned the poll to mark its move to channel 12 on Freeview, said: “The study has uncovered interesting insights into how modern men view themselves.

“It was good to see how many modern men have passions and hobbies outside of their families.”

Quest, for the uninitiated, are a TV channel who target a male demographic, so it’s nice to see them recognising that the modern man isn’t just about cars, hunting, and working on machinery.

I’m sure the new, sensitive, modern man that Quest are looking to attract will look forward to tuning into the modern man’s channel, to watch programmes like “Wheeler Dealers”, “Deadliest Catch”, “Salvage Hunters”, and “Scrap Kings”.

Ah well, they say progress is a marathon, not a sprint.