Tag Archives: survey

“We’re scared of losing our mobiles!” says mobile security firm

February 16th, 2012

You know when you hear a word for the first time and you can actually hear the excited marketing guy who blue-sky-thought it up in some knobby creative meeting?

Rise in nomophobia: fear of being without a phone

Two-thirds of people suffer from ‘nomophobia’ – the fear of being without their phone – according to a new study.

Say today’s Telegraph and Daily Mail – and a technology blog from two days ago, which appears to be when the press release was first sent out.

Researchers found 66 per cent of people are terrified of being without their phone, and the younger they are the more worried they are.

Which I guess explains why babies cry so much and look so permanently startled.

A survey of 1,000 people in employment found two-thirds of them fear losing their mobile phone.

The study, commissioned by SecurEnvoy, revealed that 41 per cent of the people polled have two phones or more in an effort to stay connected.

There we have it – bang in the middle of paragraph five, we have the commissioners of the survey: SecurEnvoy. And who are SecurEnvoy? They put security software on mobile phones. A bit like the mobile phones we all apparently worry we’re constantly on the verge of losing. Here’s their press release, which is listed on their site for today (but was clearly sent out on Tuesday at the latest):

So why would SecurEnvoy want to tell us we’re worried we’ll lose our mobile phones?

The survey also found that although 49 per cent of people get upset if their messages and texts were viewed by a partner, they’re still lax at securing these devices with 46 per cent do not use any protection at all, 41 per cent using a four pin access code; and just 10 per cent encrypting their device.

A security conscious three per cent use two factor authentication.

Mr Kemshall said: “With 58 per cent of the respondents using at least one device for business use, this lack of security is a worrying trend that needs addressing.

“At SecurEnvoy we have certainly seen a huge spike in demand from local Government and the private sector looking to turn their staff’s phones into security devices, where they can use SMS tokenless two factor authentication to access data securely and easily whilst on the move.”

There we go then, the message is clear: if you do fear you’ll lose your mobile phone, why not call us first to make sure you’re secure?

As for the research and the findings, are they true? Who knows – all that matters is that it’s in the news.

“British kids lack culture!” says city tourism board ahead of half term week

February 15th, 2012

Let’s not believe that the Daily Mail are the only media source printing ideology-led opinion polls as news (although they’re probably the worst offenders). Take, for example, this from the BBC:

British children are culture starved, study says

Millions of British children are “culture starved” as they have never been to an art gallery, theatre or museum, a study has claimed.

The research, commissioned by Visit Birmingham, found four in 10 children had never been to an art gallery, while a quarter of parents had never taken their offspring to the theatre.

One in five parents said they did not think their child would be interested.

The study surveyed 2,000 parents of five to 12-year-olds around the UK.

Quite who thinks it’s a nice idea to be taking children under twelve (and as young as five) to an art gallery, I’ve no idea.

Looking at the stats, is this anything so remarkable? 40% of children aged 5-12 haven’t been in an art gallery – but 40% of children in that age bracket are under nine, so is it odd that children under nice haven’t been taken to an art gallery? I’m not sure. Further, was the breakdown across the age groups equal? Or were there a lot of five year olds included, but not as many twelve year olds – thus potentially skewing the numbers? 

I’ve no idea – the data isn’t presented, and isn’t freely available. Without the sample group, the raw figures don’t tell us much.

Should we expect more children under 12 to have visited art galleries? What would be a non-remarkable percentage, or what would be the expected percentage in a society which isn’t ‘culturally starved’? Again, we’re not told. Without context, the figures are meaningless at best, and misleading at worst. And that’s only if, indeed, they’re even accurate…

This – and the same story in The Telegraph and Daily Mail – came from a survey commissioned by OnePoll, the polling arm of press agency and PR firm 72 Point. We know this is true, because the press release is featured on both websites:

Although, oddly enough, the text is about an entirely different story (an error by the company in putting the story on their site, I presume). Still, it’s clear that they’re the originators, given the URLs of the relevant pages.

Handily, Visit Birmingham themselves published the full press release which the BBC and Telegraph based their articles on, which happily enough appears to coincide entirely coincidentally with their what-to-do-during-half-term offers.

So, a culturally bereft generation gone to the dogs? Or a tourist board advertising their half term offers?

“Married women are fat!” says weight loss firm targeting married women

February 14th, 2012

Another day, another weight loss firm telling women that ‘research’ says they’re fat… in order to peddle them a dubious diet as the solution. Take this one in the Daily Mail:

The fat wives brigade: Women pile on the pounds when in a relationship (gaining 16lb in the first six months)

New couple often vow to stick together through thick and thin. But men embarking on a new relationship may not realise just how literally their partner might take the thick part. 

A staggering 90 percent of women gain weight when they settle down with a long term partner, a study revealed today. 

The average woman puts on a belt-busting 16lbs, with the majority (56 per cent) starting to gain weight just four to six months in to the relationship.

Perhaps these figures are real. But what we do know is that the company pushing these figures and conducting the research have a clear interest in making people (and, given the market, particularly women) a reason to feel like they need a weight loss product:

Of the 1,000 women polled by weight management company LighterLife, over a third blamed an increase in cosy nights in for their weight gain.

How do we know this is a press release? Well, it’s not easy, but interestingly from searching for the quote picked out by the company representative, you can see that three hours before the Daily Mail published their article, the exact same story appears on an independent blog:

I might be wrong, and it may well be that the timing isn’t accurate, and the blog copied the Mail… but if that’s the case, it’s odd that the blog not only includes much of the same wording as the Mail’s article, but it also includes a whole section about a webchat too, which is missing from the Mail’s.

Further, the sections quoted by the blogger clearly come with the title of the press release: 

Love is in the air, and in the belly…

My guess would be that the blogger above was sent the press release, along with Deborah Arthurs at the Daily Mail – both of whom published it, the latter of the two very slightly re-wording the sections that weren’t direct quotes and publishing it as news.

So, weight loss company tells women they’re fat – and the newspapers present this as if it’s a genuine discovery, and not a thinly-veiled play on the insecurities of the target audience.

“Men suck at home furnishings, unlike our target audience: women!” says TK Maxx

February 12th, 2012

TK Maxx, Daily Mail, Feb 11th 2012

Article in Daily Mail: http://www.dailymail.co.uk/news/article-2099712/Sorry-darling-new-wallpaper-How-men-hopeless-spotting-changes-homes.html

Article in the Express: http://www.express.co.uk/posts/view/301395/New-wallpaper-Where-s-that-love-

Original press release from TK Maxx: http://www.tkmaxx.presscentre.com/PRESS-RELEASES/Home-Improvements-1bd.aspx