Tag Archives: Sun Reporter

“Kids would be great if they were in charge!” says film about a kid being in charge

Underage autocracy news now, with the fish-in-the-barrel headline that a child would be better at running the country than Theresa May:

CHILD’S PLAY: 63 per cent of UK’s five-to-12-year-olds believe they could run the country better than Theresa May, study finds

A NATIONWIDE study of the nation’s five-to-12-year-olds has found a staggering 63 percent believe they could do a better job of running the country than the current government.

According to the poll of 1,500 children, if the power was shifted, top of list of laws would be to introduce free cinema tickets for everyone (38 percent), followed by installing swimming pools in every house in the UK (36 percent) and banning parents from saying the word “no” (34 percent)

Source: The Sun, 24th June 2019

Which team wants to make you consider what the world would be like if children were in charge?

The research, to mark the DVD release of The Kid Who Would Be King, found that while British children want to have fun, they’re not unaware of world events – and not worried about diplomacy. More than half (47 percent) of those polled said would immediately send Donald Trump to the Tower of London if they were in charge.

“It’s annoying to be ripped-off!” says mobile phone switching service, via OnePoll

Rip-off news now, with the revelation that we dislike paying too much for things:

Popcorn cinema and hospital parking top list of British rip-offs

Do you ever find yourself getting wound up at the price of healthy food, or the cost of anything at the airport?

Well you might be in good company, as a new study has revealed the top British rip-offs in modern life. Over 2000 adults were asked what they resent paying for, from eating, communicating and travelling.

The results show that more than half believed they get overcharged for things on a daily basis, with nearly 25 per cent even considering a move to another country to get away from ‘rip off Britain’.

Source: Metro, 27th June 2019

Brits’ biggest rip offs revealed from TV licences to cinema food and parking

Hospital car parking, food at the cinema and two-year phone contracts are among life’s biggest rip-offs, according to a study.

The study of 2,000 adults found eight in 10 believe there are ‘too many rip-offs in modern life’ in every area from eating, communicating and travelling.

Further overpriced products were found to be TV licenses, ‘anything’ at the airport and estate agent fees.

Source: Mirror, 27th June 2019

RIP-OFF BRITAIN: Hospital car parks, cinema snacks and mobile contracts found to be life’s ‘biggest rip-offs’

HOSPITAL car parking, food at the cinema and two-year phone contracts are among life’s biggest rip-offs.

A study of 2,000 adults found eight in ten believe there are “too many rip-offs in modern life” in every area from eating, communicating and travelling.

Source: The Sun, 27th June 2019

Who wants you to consider how miffed you get about paying more than you ought to for something?

The research was commissioned by SMARTY, tying in with the introduction of Auto-Switch on July 1st.

Under new regulations, all mobile providers will introduce Auto-Switch as a simplified way for consumers to switch between providers, this will ensure customers only have to contact their current provider once in order to move away from them.

SMARTY’s spokeswoman Jasmine Birtles said: “The results prove just how common rip-offs and hidden charges are and how frustrated Brits are at getting caught out by them.

Hat’s off to Bad PR regulars 72 Point, whose total infiltration of the Mirror’s online platform has once again paid dividends, with their full press release being printed without a jot of editing or fact checking, and by-lined to a 72 Point employee to boot.

“Finding the time to view a property can be hard!” says house-viewing software company

Here’s an excellent example of a PR story where the main commercial message is buried beneath the fold, with the news that buying a new home can be a lengthy and painful experience:

It takes six months and 24 days on average to buy a home, research finds

IT’S official – it takes six months and 24 days to buy a home, according to research.

Experts looking into the average time it takes to purchase a property have considered all aspects of a move, from viewing houses online to getting the keys and moving in.

They discovered the lengthiest part of the process is exchanging contracts which takes an average of five months and 10 days after putting in an offer on a new home.

Source: The Sun, 28th May 2019

It will obviously come as no shock to anyone who has ever bought a home to hear that the process can be lengthy and annoying. However, that’s just the headline statistic for this story (derived, naturally, from a OnePoll survey), it’s not the main commercial line. The real reason for this article is revealed in some of the other highlighted stats and findings:

When starting the home-buying process, potential buyers will spend around 20 hours looking at 16 homes online…

It also emerged the average homebuyer will view their future home three times before making an offer, taking three friends or family members with them to help make the decision.

The real reason for this article’s existence is to make you think about how long you spend viewing houses – even viewing the same house multiple times – before you commit to buying it. Don’t you find yourself thinking “If only there were some kind of technical solution to make viewing homes much more convenient?” Well, it’s your lucky day…

James Morris-Manuel, vice president for EMEA Matterport, an immersive 3D technology used to create virtual tours of homes on the market, which commissioned the study, said: “Buying a home can be one of the most exciting – and most frustrating experiences of all…

“Even viewing a home can be irritating – having to fit in with the owner’s timing and requirements, not being close enough to view a property as often as you’d wish, and then wanting to revisit when a decision has been made.”

It’s classic Bad PR stuff: set the readership’s frustration with your headline stat, and then move on to the details that really drive home your commercial message, once you’ve got their attention.