“Everything kids do is digital these days!” says bank promoting app for kids

Forget mowing the lawn or cleaning the car – today’s children make their pocket money from digital chores such as setting up their parents’ online DATING profiles

There was a time when extra pocket money meant cleaning the car, dusting the fireplace or being elbow-deep in hot water while standing on a plastic footstool.

But today’s children appear to have found a slightly less arduous way to earn their crust – by carrying out ‘digital chores’.

Research shows tech-savvy youngsters are cashing in on their know-how by helping their parents in the virtual world, including by setting up their online dating profiles and posting their photos on social media.

Source: Daily Mail, 16th September 2015


Tech tasks replace household chores as parents pay kids £20 per job

Half of parents have paid a child £20 for a single digital chore as adults tap their kids for their technological nous, Barclays research has found

Giving a child pocket money to buy sweets as a reward for doing household chores is a thing of the past.

Doing the dishes has been replaced with iPod duty, according to research from Barclays, which has released a mobile banking app for 11 to 15-year-olds.

Source: Telegraph, 16th September 2015


Are parents really abandoning traditional chores and making their kids do new, modern-era digital chores to earn pocket money? Or is this just a transparent attempt by a bank to promote their new ‘move into the digital age’ banking app for kids and their pocket money?

“We are moving into a digital age and hope that the app will help support parents across the country in encouraging their children to take responsibility for their pocket money earnings,” said Barclays’ Luke Christoforidis.

“It will provide them with a tool to confidentially carry out their banking needs with ease and speed via their preferred channel.”

So transparent, even a child could see through it.

“Two things working together is good!” says makers of two-tone chocolate bars

Fish ‘n’ chips beats tea and biscuits as the nation’s favourite double-act

FISH and chips, tea and biscuits, Morecambe and Wise. Any one without the other is unthinkable.
Now a list has been compiled of Britain’s top 50 favourite pairings ranging from Marks and Spencer to Wallace and Gromit and Posh and Becks.

The survey of 1,000 adults put fish and chips in first place but also recognised that the seaside favourite would be no good without salt and vinegar.

Source: Daily Express, 22 April 2014

Fish and chips, tea and biscuits and Morecambe and Wise are named as Britain’s greatest-ever double acts

It is a British tradition that has brought joy to millions of families for more than 150 years.

Now one of Britain’s favourite dishes, fish and chips, has been voted as the country’s greatest-ever double act.

The meal polled above the likes of Posh and Becks and the Duke and Duchess of Cambridge in a survey of the top 50 British combinations.

The survey asked 1,000 adults to choose their favourite British pairing, from areas such as comedy, music, food, business or sport.

Source: Daily Mail, 21 April 2014

These type of list-based PR stories crop up from time to time, and are rarely anything other than confusing and vague. What’s better, Morecambe and Wise or Fish and Chips? In what world is that a valid question to ask?

Well, technically, in the world of nonsense PR – specifically in this case for a chocolatier:

The survey was commissioned by chocolate makers Elizabeth Shaw to launch their Flutes chocolate batons range.

This is where the PR-crowbar comes into play – Flutes chocolate batons are a mix of crispy and creamy, which links back to double acts because:

A spokesman said: “We love our double acts in this country, from Posh and Becks to cheese and crackers.

“They all show just how well two different elements can go together to create something magical, whether it is showbusiness, sport, food or business.”

Sometimes the appalling flimsiness of PR amazes even me.

“Life begins at 45!” says dating site for over 40s

‘Life begins at 45’ when people are most content

Poll suggests middle aged are more content with life and secure in their relationships than younger people

It is a claim which has long offered solace to those facing the onset of middle age but new research suggests those pinning their hopes on the promise that life begins at 40 might have to wait at least another five years.

Polling found that those over the age of 45 are more content with life, happier in their relationships and feel more in touch with the world than their younger counterparts.

Source: Telegraph, 1 May 2014

Life begins at 45! How middle-aged people surrounded by family and friends are the happiest in Britain

Life might begin at 40 – but it seems those aged over 45 are the ones who really enjoy themselves.

According to a new survey, those in the middle-aged category are the happiest people in Britain.

In a survey of more than 2,000 adults, those over 45 – dubbed by researchers as the mid-life risers – came out on top, in part due to strong relationships with family and friends.

Source: Daily Mail, 1 May 2014

Good news for my post-40 readers: life is about to get very exciting and rosy for you, if it hasn’t already! While a number of reasons are cited in this particular piece of PR, the bonus happiness in relationships seems particularly key, given who paid for this story to appear in the news:

Samantha Bedford, from Love Begins At, said: ‘It’s great to look forward to life ahead with excitement – with the confidence and wherewithal to make the most of the opportunities available.

‘These mid-life risers are not about fading into grey. It’s about moving into a new stage of life, post-children and preparing to try something new. These over 45s are often moving into a new stage of their romantic life too.

‘Independent, confident and content looking, they’re no longer looking for the mother or father of their children but for a partner to enjoy life with.’

So, now that you’ve had your middle-aged ego boosted, why not go out there and bag yourself a new lover? Samantha’s ‘Love Begins At’ dating website for the over 40s is presumably where you’re meant to start.