Tag Archives: Star

“Modern life can be expensive!” says cashback website

For all the office workers out there wondering where the hole in their pocket came from, recent ‘research’ published in the Express, the Daily Mail, the Star, the Mirror and the Telegraph might hold the answer:

A sixth of your wages are spent at work: Commuting, lunches and office birthdays see average worker spend £263 a month

The average worker spends almost a sixth of his wages on commuting, lunches and office birthdays, a study revealed yesterday.

Some £263 of the average monthly take-home pay of £1,543 is swallowed by work-related costs.

Office clothes, sponsorship whip-rounds and expenses that are either unclaimed or denied add to a yearly tally of almost £3,158, research found.

It also emerged that nearly a quarter of Brits have had to quit a job because they couldn’t afford the cost to commute and work there.

Source: Daily Mail, 24th June 2013

Top quality journalism from the Daily Mail’s very own top journalist ‘Daily Mail Recipe’. Presumably the newspaper meant to attribute the story to their prolific ‘Daily Mail Reporter’ – their synonym for ‘we got this story from somewhere else’. It’s tough copy/pasting press releases these days, you simply can’t get the staff.

Nevertheless, in this recession such spiralling – if true – costs could mean the difference between the breadline and the lap of luxury, so it’s encouraging that this research can help us locate those missing pennies.

Less encouraging, however, is that the research was commissioned by not-entirely-impartial discount-voucher-website Quidco, via prolific pollsters OnePoll (who recently had a few fun words to share about this very blogger). 

Breaking the fourth wall, Andy Oldham – Managing Director from Quidco – explained why they paid to have this research find such useful findings:

“When considering a new job, most people will consider a commute cost, but fail to factor in items such as clothing, lunch, teas and coffees and the odd whip round. All of these soon add up.

“Those struggling with the cost of work, should consider using discount codes and vouchers to buy lunch.

“Buying your work wardrobe though a cashback site like ours, will also see more people reunited with hard-earned cash, as we return the sale commissions from our 3,500 retailers, back to the shopper.”

Of  course, this is absolutely well-done and credible research, and it’s pure coincidence that it leads to so neat and clear a marketing statement from the company who funded it…

“Fairy tales can be scary!” says TV station airing scary fairy tales show

February 17th, 2012

Fairytales too scary for modern children, say parents

Traditional fairytales are being ditched by parents because they are too scary for their young children, a study found.

Research revealed one in five parents has scrapped old classics such as Snow White and the Seven Dwarves and Rapunzel in favour of more modern books.

says the Telegraph.

Are fairy tales too scary for today’s children? Parents admit they refuse to read classics to youngsters

For generations, children have been captivated by Rapunzel and enchanted by Jack and the Beanstalk.

But it seems these traditional fairytales are on their way to an unhappy ending – as parents decide they are too scary.

One in five have ditched the likes of Hans Christian Andersen or the Brothers Grimm in favour of more modern books, a study has revealed

says the Daily Mail.


TRADITIONAL fairy tales are being ditched by parents who say they are too scary for young children.

One in five parents has scrapped classics such as Snow White and The Seven Dwarfs and Rapunzel in favour of more modern stories, according to a study published yesterday.

says the Daily Express.

What is it about the sweet, classic stories we tell our children that has the British press up in arms? Are you sitting comfortably? Then let’s begin…

Once upon a time there was a TV station called Watch, run by UKTV, and the TV station spent a lot of its money buying a Big Bad American drama about a policeman who can see nasty monsters which were once thought to only inhabit fairy tales – a bit like in the fairy tales the newspapers are talking about.

And because this TV station wanted lots of mummies and daddies to watch their expensive Big Bad American drama, they produced an opinion poll which encouraged parents into saying fairy tales send bad messages to little girls and boys, so that the newspapers could make lots and lots and lots of noise about the nasty stories, specifically on the day the TV series was due to begin airing.

The End.

Now don’t have nightmares.

“All the cool kids are jogging in their lunch break!” says sportswear manufacturer

February 16th, 2012

The Daily Mail are always interested in explaining the very latest trends in office life, to help you stay on top of what’s hot. Like, for example, the ‘run-ch break’ – which is not just the ugliest word ever to have been portmanteaud, but also the coolest way to spend an hour away from your desk each day:

Rise of the run-ch break: How workers are swapping suits for jogging gear and exercising at lunch

More than two million British workers now exercise during their lunch break, according to a new study.

Researchers found around one in 13 employees now swap their suits for jogging gear and pound the streets while their colleagues relax and eat.  

And, over the course of the year, fitness-craving staff clock up an average of 468 miles while away from their desks.


The story can also be found in The Telegraph and The Star, which is unsurprising given that this story is actually taken from a press release promoting sportswear manufacturer Helly Hansen, who you’d imagine might have something of an interest in encouraging more people to get into exercise. Which is why their name is nicely tucked away a few paragraphs down, below the fold, all subtle.

Interestingly, while the journalist who ‘wrote’ this article for the Mail – Julian Gavaghan – made some effort to edit around the original press release towards the start of the story, below the fold not even a punctuation mark appears to have been changed – with more than 600 words of untouched press release copy making up the end of the story.

Perhaps Julian was in a rush to file the story before run-ch.

“Women – You don’t even know how fat you really are!” says weight-loss firm ‘Eat Water’

February 13th, 2012

Here’s a lovely tale from last week’s Daily Mail:

Two thirds of women have lied about their size, with 9lbs being the average amount by which they reduce their true weight.

Researchers found millions of women fib about their weight with many ‘losing pounds’ when talking to a partner, best friend and even their mum.

That’s right, women lie – in this case, about their weight, and to the people they love. And it doesn’t stop there:

Because of the lies, a quarter of women are now confused about their true weight and regularly buy the wrong sizes.

These poor deluded women even have themselves convinced that they’re slim. Which might explain why any women reading this might not think they’re overweight – you fools! You’ve bought your own lie!

Or at least so says Maysa Rawi of the Daily Mail. Or, rather, so says the press release trumpeting up this story, which is virtually identical to the article Maysa produced for the Mail. As ever, it’s not just the Mail who fell for this, with articles also appearing in The Sun and The Star, so far.

And just who has a vested interest in telling women they’re fat, even if they don’t realise it themselves? Step forward Eat Water – a weight-loss firm with some pretty zany sounding claims for their range of products:

Have you ever wondered how easy it would be to lose weight if you could eat water?

If you answered yes to that question, congratulations! You’re a moron.

I’ll leave the dissection of the science behind this to other people, along with the marketing claim made in the original press release that Eat Water is ‘a new pasta product that encourages weight loss so the more you eat the more weight you lose’.

But the next time you hear about Eat Water, remember they decided the best way to market their product was to tell women they’re fatter than they’ll admit to, and that women are fooling themselves if they think otherwise. Charming.