Tag Archives: Sky Mobile

“Breaking up should be easy!” says mobile phone company with easy way to ‘break-up’ with your current mobile provider, via OnePoll

Romance news now, with the revelation that British people have been dumped via text message:

EX-ED BY TEXT: More than one in five Brits have been dumped via TEXT by cruel partners

MILLIONS of Brits have been dumped by text, a study has found.

A poll of 2,000 unlucky-in-love adults found more than one in five has seen their relationship come to an end following a quick message.

And one in eight has been ghosted – where a relationship is ended with no explanation and sudden withdrawal from all communications.

Source: The Sun, 30th June 2019

Millions of Brits dumped by a quick text – but two thirds of us prefer it that way

Millions of Brits have been dumped by text, a study has found.

A poll of 2,000 unlucky-in-love adults found more than one in five has seen their relationship come to an end following a quick message.

And one in eight has been ghosted – where a relationship is ended with no explanation and sudden withdrawal from all communications. 

Source: Mirror, 30th June 2019

Who brings you this Very Important News Story about the role of mobile phones in our lives and our loves?

The study was commissioned by Sky Mobile to mark the arrival of text-to-switch in the UK, which means Brits will now be able to ‘break up’ with their phone provider by text. 

This story is nothing but an excuse to talk about Sky Mobile’s new SMS-based switching process, which is apparently so easy it’s like breaking up with your existing mobile phone provider over text. Everything else – the angle, the stats, the PR hook – is just the delivery mechanism for that marketing message, eagerly provided by Bad PR regulars 72 Point.