Tag Archives: Sigurd Vedal

“Some people have affairs!” says affairs website

Astrology news, in the Daily Mail, with the revelation that the stars may dictate who is unfaithful and who is true:

Can you tell a cheater by their star sign? Survey reveals those who are born under Aquarius, Pisces and Aries are more likely to be unfaithful

A survey has revealed that which star sign you are could indicate whether you are more likely to cheat on your spouse.

Source: Daily Mail, 30th December 2016

Admittedly, a more accurate marker of whether someone is likely to be unfaithful is whether they are signed up to the website of the orignator of this piece of PR:

Australian extra-marital dating website Victoria Milan found there was some correlation between people who were likely to cheat and which of the 12 zodiac signs they were born under.

“Your partner is almost certainly cheating on you with a colleague!” says affairs website

Could your partner’s JOB determine if he’ll cheat? Bankers and brokers are revealed to be least faithful (with pilots and doctors not far behind)

Bankers and brokers are the most likely to stray and cheat on their partners, an eye-opening survey has revealed.

Those in the financial sector are most prone to betraying their loved one, followed closely by pilots and doctors and nurses.

Research also showed that two out of three adulterous women (65 per cent) say they strike up affairs with people from the office – as they suggest it makes work more exciting and fun.

Source: Daily Mail, 16th October 2016

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The Daily Mail, here, putting minds at rest by telling readers that their partner is almost certainly sleeping with that guy from work. However, the source of the statistics ought to offer a pinch of doubt:

The survey was taken of 5,658 cheating women, and conducted by Victoria Milan, a website for married and attached people looking to have affairs.

While this story may on the surface look like an article on which jobs feature the highest level of promiscuity, in reality it’s an excuse for a website that¬†trades in affairs to send two clear messages:

  1. Women are clearly totally up for an affair; and
  2. Everyone is having affairs, so it’s totally normal and you should consider it.

It’s actually¬†superficially surprising to see the Mail take the line that it’s the women who are responsible for having affairs – so surprising, in fact, that the Mail’s picture desk doesn’t appear to have gotten the memo, and runs the story with plenty of photos of adulterous and untrustworthy men, contrary to the angle of the article.

However, under the surface, the secondary, subtler narrative is aimed at men, sending the message that women are essentially ‘gagging for it’… and Victoria Milan knows how you can get access to these horny and up-for-it girls:

Sigurd Vedal, founder and chief executive of Victoria Milan, said the survey showed that people are more into having a great time and enjoying life than advancing their careers.

‘The survey clearly shows that even though there’s a risk to your career, having an affair at work makes life a lot more pleasant.

‘At the same time, the majority of cheaters would steer clear of mixing work with pleasure – not because it damages their career, but because they are at risk of being found out, or will feel uncomfortable.’

It may be the most subtle the owner of a website which sells itself on the Ashley Madison business model could ever be accused of being.