Sorry hipsters, beards are SO last season: The clean shaven style is back in fashion as sales of grooming products rise
Big beards are out and the clean shaven look is in, according to new figures on the booming sales of male shaving tools.
Prickly hugs and kisses and embarrassing eating situations look set to be a thing of the past, as men ditch the caveman look and embrace their inner gentleman.
The trend for well-groomed facial hair is on the rise, as Debenhams have reported a 24 per cent increase in sales of electrical grooming products such as high tech facial hair stylers and electric shavers.
Bad news for the bearded hipster, it seems (albeit good news for me and my inability to grow convincing facial hair at the age of 30). Although, as ever, the source of the data has a large bearing on the validity of the findings – in this case, a department store looking to shift grooming products:
Bosses at the department store, which released the statistics, have attributed this increase to the clean shaven look sported by Hollywood actors such as Ben Affleck and George Clooney, who have both recently ditched their big beards in favour of a more refined and polished appearance.
Sara Stern, Beauty Director at Debenhams said ‘Men are seeking to replicate the well groomed look seen recently on a host of high profile celebrities by maintaining their facial hair and paying more attention to skincare.
‘The recent launch of male and unisex make-up shows just how seriously men are taking their grooming habits.’