Tag Archives: sam chadderton

“People need to take a relaxing break from work!” says luxury hotel, via psychologist-for-hire

“People need to take a relaxing break from work!” says luxury hotel, via psychologist-for-hire

Eagle-eyed Bad PR spotters would have noticed the name of the company behind the survey – Hilton Hotels. But they’re not the only ones backing this research:

Behavioural psychologist Jo Hemmings said: “Taking a break from work, or spending quality time with others, helps mentally, physically and emotionally.

“With a lot of businesses stretched to capacity, it’s worrying to see that many individuals are not taking all of the time off to which they’re entitled.

It’s good to see Jo Hemmings expressing genuine concern for the health of today’s workforce. I assume she’s doing so having done legitimate psychological research in the matter, rather than having been hired by Hilton Hotels to invent a plausible-sounding reason why people should visit a Hilton Hotel, right? Come on, you know the drill by now:

“Britain’s workforce should be encouraged to take regular time out to recharge their batteries.

“Taking a break from work and enjoying a holiday helps workers both mentally and physically, which really improves their productivity when they go back to work.”

Indeed, Jo Hemmings was hired by Hilton. In fact, she wasn’t only hired by Hilton – her website proudly lists an extraordinary list of clients and PR companies who Jo has sold her expertise to:

Having worked for PR companies as an expert for many years, where a psychological or relationship analysis is needed, and as a regular commentator on the psychological analysis of celebrities and other newsworthy events on TV and radio, Jo is aware how easy it can be to miss opportunities for brand awareness. With a love of social media and a healthy Twitter following, she can now be involved in your campaigns at an earlier level, creating and developing top-line survey topics and questions that will maximise human interest and news coverage. Jo can help you turn a proposed PR campaign into a story that will stand out from the crowd.

If anything says ‘legitimate and credible research’, it’s a psychologist offering to ensure opportunities for ‘brand awareness’ are not lost.

Still, it’s legitimate research still, right? Jo, after all, is a professional psychologist – it’s not like she’d lend a comment on research carried out by, say, Bad PR regulars Onepoll, right? Oh. Oh dear.


“Women look haggard and past it once they get past 30!” says skin cream manufacturer

“People aren’t always great drivers!” says law firm specialising in driving offenses

“People aren’t always great drivers!” says law firm specialising in driving offenses

Twenty per cent of people drive drunk or fall asleep at the wheel? That’s a staggeringly-high statistic, if true. However if the statistic was generated, say, by a polling company with a long history of churning out media-friendly pseudo-data – such as Bad PR regulars OnePoll, who conducted this survey – then we might have less to fear on the roads.

Who commissioned the research, resulting in the press release which made up 70% of Sam Chadderton’s article in the Mirror?

Paul Kitson of law firm Slater & Gordon, which commissioned the poll, said: “Driving can have terrible consequences if you don’t take it seriously.

“We work with clients who experience the life changing effects of bad driving every day.

“It’s important to remember that driving can have terrible consequences if you don’t take it seriously.”

A responsible sentiment, absolutely – but one unquestionably appearing in an article which used unlikely statistics to advertise the same law firm in the national press.

“The wrong footwear can cause car accidents!” says car insurer selling specialist footwear

Car accidents – they can be hilarious, can’t they? Especially when caused by something relatively and surprisingly mundane:

Flip flops caused my car crash – a quarter of drivers blame footwear for motoring mishap in survey

One in three road users get behind the wheel in flip flops and a study shows they are more dangerous than driving in high heels

One in three drivers get behind the wheel in flip flops – a shoe which appears to cause 1.4 million road accidents or near misses every year.

In a poll, 27% of drivers admitted driving in flip flops had caused a mishap, and 11% said the shoe had got stuck under pedals.

Source: Mirror, 18th August 2013

Flip flops are more dangerous to drive in than heels and one in 10 of us has had a near miss while wearing them

They may be ideal footwear for summer, but the next time you think about driving in flip-flops it might be wise to kick the idea into touch.

For flip-flops are apparently responsible for up to 1.4million near misses or accidents on the roads every year, with one in nine motorists getting one stuck under a pedal, a study reveals.

Research shows that for women they are even more dangerous to drive in than high heels, as they make it more difficult to brake effectively.

Source: Daily Mail, 19 August 2013

Are flip flops really responsible for 1.4 million accidents annually? Or is this little more than a quirky headline for an insurance company looking to advertise their attention-grabbing specialist footwear? I’ll let Jacky Brown from Sheila’s Wheels Car Insurance answer that:

Jacky Brown, of Sheilas’ Wheels, said: ‘It’s worrying that so many drivers out there do not realise the impact their footwear choices can have on their safety at the wheel.

‘Millions may think they can drive safely but may not realise the shortcomings of the flip-flop until it’s too late – putting themselves, their passengers and other drivers at risk every time they get in the car. 

‘Our Sheilas’ shoe design could provide drivers with the ultimate fashion accessory for the car and handbag this summer – allowing women to be both stylish and safe whilst driving.’