Tag Archives: sainsburys

“People are eating more exotic food!” says supermarket convincing you to buy its exotic range

Goodbye mayonnaise, hello harissa: how UK shoppers’ tastes have changed

UK shoppers buy 3,000 per cent more spices than in the 1960s, according to a new report that shows how British tastes have changed.

British consumers swapped their gravy for turmeric and saffron as changes in population and increased foreign travel got the nation’s taste buds hooked on spicy flavours, according to new research by Sainsbury and food historian Polly Russel.

Source: Independent, 2nd September 2015


Harissa? Rather than good old fashioned working-class mayonnaise? I’m shocked. If only I knew where I could buy something like harissa on my local high street…

‘Chimichurri, peri peri and harissa sauces are now more popular store cupboard standbys as our taste for international cuisine continues to grow’ said Susi Richards, Sainsbury’s Head of Food.

Ah, there we go: I guess I might be able to get it from Sainsbury’s, given that this story is based on their PR.


“Parents do a lot of driving!” says tyre manufacturer (this year)

Mum and dad’s taxi service: Parents drive 27,000 miles ferrying their children around

Parents often joke about providing a taxi service for their children and new figures show it’s no wonder they feel like full-time chauffeurs.

Parents rack up 26,741 miles driving their children around by the time they turn 20, according to a new study.

As parents ferry their children to and from school, friends’ houses and clubs, it means they clock up 197 days at the wheel.

Source: Daily Mail, 2 June 2014


It’s an age-old story: the put-upon parent and ferrying their children around, being treated like a taxi service. In this particular instance, it’s easy to see who placed this story into the press:

Meanwhile, parents are sat waiting for their children in the car for 30 hours and 46 minutes a year, according to the study by Goodyear.

Goodyear, of course, being the tyre manufacturer – highlighting to parents just how much driving is involved in raising a child.

But, as I mentioned, this is an age-old story, and Goodyear aren’t the first to realise the newsworthiness of this fairly inane finding. Take, for example, a story which appeared in the Mail back in 2013, on behalf of Sainsbury’s car insurance:

Taxi of mum and dad ‘would cost £55 a week at black cab rates’

The taxi service of mum and dad would cost around £55 a week if charged at black cab rates, a survey has found.

Parents are each clocking up more than 1,000 miles, putting nearly £2,000 on the family ‘meter’ and spending more than three full days’ waiting time each year as they act as unpaid chauffeurs for their children.

Collectively Britain’s ten million parents are clocking up an annual bill of nearly £20billion in running costs plus another £10billion ‘waiting time’, according to the study by Sainsbury’s Bank car insurance.

Source: Daily Mail, 23 March 2013


Or, indeed, the following from the Mail in June 2012, courtesy of Sainsbury’s car insurance again:

‘Taxi’ parents spent two days a year waiting in their cars for their offspring

Parents who double as their children’s unpaid chauffeurs spend more than two and a half days a year sitting in their cars ‘waiting’ for their off-spring to finish their sporting and social events, new research reveals today (Thursday).

The ‘mum and dad cabbies’ waste on average an hour and a quarter of their lives every week on stand-by while their sons and daughters do their thing – after they’ve been driven to their appointments, says the report by Sainsbury’s car insurance.

Source: Daily Mail, 14 June 2012


In fact, eagle-eyed readers might recognise the poor, put-upon parent in the photos accompanying each of the three stories – given that the Mail used precisely the same set of stock photos for all three articles. They very much seem to be the Daily Mail’s go-to stock driving family.

This poor lady isn’t the only stock-parent cursed to spend eternity behind the wheel, however – the same story also appeared in June 2011 on behalf of Halford’s Autocentre and even as far back as February 2008, when the AA brought it to the Mail’s attention.

It’s enough to drive you to distraction.

“Some things make women feel nice about themselves!” says supermarket pandering to women

Attention all men! If you were wondering how to make your woman happy on Valentine’s day, why not take heed of some advice on offer in the media recently?

Why simple things like cuddles and kind words put a smile on our face

FORGET diamonds – a spontaneous cuddle is the best way to make the lady in your life smile.

When 2,000 women were quizzed, they said getting a hug from their partner was the number one thing to make them feel good.

They also got a warm glow from wearing comfortable underwear – and not just when it’s cold outside.

But men need not worry that their other half is planning a lifetime of wearing big, Bridget Jones-style knickers. The women said they also got the feel good factor from wearing sexy lingerie.

Source: Daily Express, 21 January 2013

And in the Daily Mail:

What do women want? Cuddles and compliments according to a list of 50 things that make a lady feel good

It is said the best things in life are free.

And it would appear that still rings true for many women.

Cuddles and compliments are at the top of a list of 50 things that make a woman feel good.

But splashing out on a lady won’t go amiss; being bought flowers and presents are some material things that they enjoy.

They also get a buzz from treating themselves to a bargain, or pushing the boat out for new perfume or sexy underwear.

Source: Daily Mail, 21 January 2013

Women, it seems, are pretty simple folk, with simple tastes. A quick cuddle, a chocolate bar, a bubble bath, a little camembert and a good book are all rated among the 50 most pleasurable experiences in a woman’s life. Who would have thought that something as readily available as cheese, chocolate and bubble bath would cheer a woman up so much? Well, I can think of someone…

A spokesman for Sainsbury’s, which commissioned the ‘feel-good factor’ poll of 2,000, said: ‘In January, we all need a pick-me-up but as this survey shows, it doesn’t need to cost the earth.

‘With the average female stating she feels good in what she is wearing for just three days a week perhaps a few more surprise compliments, alongside tucking into a good camembert and a good book could brighten the winter months no end.’ 

Odd, then, that a supermarket which sells all manner of fairly everyday items might find – via a poll they commissioned through 72 Point’s OnePoll – that those everyday items are some of the things that make women feel best about themselves…