Blondes will spend a hair-raising £32k on their crowning glory over a lifetime while the brunettes’ bill comes to £28k
The average woman will spend more than £14,000 on her hair between the ages of 18 and 50, a study revealed yesterday.
Researchers found that trips to the hairdressers, grooming products and styling accessories will set a woman back around £37 a month. Over the course of the year, this adds up to just over £439.
We’re not sure why the haircare bill is only calculated up to the big 5-0, so we’ve done our own sums. We found that, given that the average life expectancy for a British woman is 82, the amount a blonde can expect to spend over a lifetime is around £32,000, or £28,000 for brunettes.
Being a woman is expensive, given the level of cost society demands you dedicate to your appearance in order to meet the mandatory level of presentation. So maybe the message is that women should worry less about how much they need to spend, and downsize their expenditure? Right?
Sacha Mascolo-Tarbuck, Global Creative Director for Toni &Guy, which commissioned the research to mark the salons’ 50th anniversary, said:
‘Hairstyle and colour is important to many women, and that is reflected in the amount of money they are willing to spend on it.
‘It might not seem like a huge amount each time you buy something for your hair or go to a salon, but when you add it up over a few years, it’s really quite staggering.
‘But you can’t beat that feeling of walking out of the salon with a brand new style or colour – regardless of how much it has cost you.’
Expensive haircare is expensive, but expensive haircare is worth it – says expensive hair salon.