Tag Archives: richard ashmore

“You’ll regret not travelling more while you’re young!” says young persons railcard company

A few regrets: Most of us would change our past

SIXTY per cent of us would change the way we have lived our lives, research has revealed.

Choices made in school, work and relationships are some of the many regrets people share.

Source: Daily Express, 16th September 2015

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Any regrets? Half of us want to change our lives…

A SURVEY has revealed the top 50 things people would change if they could live again include saving more, finding a better job and being nicer.

According to a new study, 60% of us would alter major decisions.

But most people have four things in their lives they wish they had done differently.

The biggest regret was not saving enough money (35%), while 31% said they wished they had made more of an effort to keep fit, according to the research.

Source: Daily Star, 15th September 2015

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We all harbour huge regrets about how our lives turned out, according to this story from dailies Express and Star, as well as in the Daily Mail, Mirror, ITV News, Blackpool Gazette and Click Liverpool.

Our biggest missed opportunities relating to such crucial things as not having saved enough money in our lives, and not having traveled enough… which is an astonishing coincidence, given that the story was commissioned by a company which looks to save you money on your travel while you’re young:

Andrew Robertson, from 16-25 Railcard which commissioned the study of 1,500 adults of all ages, said: “Many of us have things that we might do differently in our lives, whether it’s travelling and exploring more, making an effort to keep fit, or being more careful with money.”

“The findings go to show how important it is to make the most of our time and live life to the full.”

Good to see that 16-25 Railcard managed to save money on advertising by using this PR story as a glorified advert for their services. Plus, with the coverage they got in four national newspapers and a handful of other media outlets, it’s fair to say their PR is well-traveled too. I’m sure they have no regrets.

“Divorced people should get plastic surgery!” says plastic surgeon

Are you a silver separator? If you’re over 60 and recently divorced, you just might be – at least according to the Daily Star:

OLDIES IN RUSH TO BE YOUNGER

A BOOM in divorces by over-60s has led to a massive rise in older women and men booking cosmetic beauty treatments and buying anti-ageing products.

Newly-single female OAPs want to emulate still-got-it older stars like Dame Helen Mirren, 67, and Susan Sarandon, 66, as they get back out dating.

And men want to copy “silver foxes” such as Pretty Woman star Richard Gere, 63, and Taken star Liam Neeson, 60.

Source: Daily Star, 25 January 2013

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And the Daily Mail:

Rise in cosmetic surgery for over-60s as ‘silver separators’ aim to look younger to find new love 

A generation of ‘silver separators’ are booking cosmetic surgery and buying more anti-aging products as they return to the the dating game in their retirement years.

The number of couples divorcing in their 60s and 70s has risen dramatically in the last decade and now these newly single men and women are looking to enhance their image in their quest to find fresh romance.

The female ‘silver separators’ want to look like still-got-it older stars such as Dame Helen Mirren, 67, and Susan Sarandon, 66, while the men are emulating ‘silver foxes’ like actors Richard Gere, 63, and Liam Neeson, 60.

Source: Daily Mail, 25 January 2013

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There’s hope for the older generation in the dating game yet, it seems, with the over-60s back on the market – and it’s a good job there are companies out there willing to help out. Companies like, for example, cosmetic surgeons Lovelite:

LoveLite clinical director Donnamarie McBride said: ‘A year or so ago we had very few clients over the age of 60, and handful in a year at most.

‘But recently there has been a massive increase in demand and we’ve seen as many in the past month as we would have done in nearly half a year previously. The over 60s age group is without a doubt the fastest growing area in the non-invasive cosmetic treatment market at the moment.

‘Almost all of the women that come to us have just become separated or divorced, and they are wanting to improve their appearance and get back to their more youthful figure.’

Lovelite, you’ll be unsurprised, were one of the companies behind this story, with their press release surfacing on the MyNewsDesk.co.uk distribution site.

Another company on hand to help these mystical ‘silver separators’ is beauty retailer Escentual:

…CEO Rakesh Aggarwal said in just the last year the over-60s beauty market had gone from a tiny part of the business to a multi-million pound sector.

He said: ‘Many more anti-aging skin-care products are specifically created for the more mature market now.

‘A lot of our customers are looking for anti-aging products that slow the appearance of facial wrinkles and lines and many are looking for products that turn back the clock on other specific parts of the body but without the need for any surgical procedures.’

Handily enough, Escentual were the other company to have posted a press release to MyNewsDesk.co.uk describing their services for the ‘silver separators’. Which all makes sense, given that the two companies share a single PR Account Executive in the shape of an intern at AOBPR.

Do the ‘Silver Separators’ exist? Who knows. All we can be really certain of is that a PR company thought it made for a nice way of convincing an older generation that cosmetic surgery and beauty treatments could reinvigorate their lives.