Tag Archives: QUIDCO

“Possessions are really important!” says cashback website

Society’s status symbols have changed from ponies to pools

SYMBOLS of success now include a high-performance car, a nanny and a swimming pool in the back garden, a study revealed yesterday.

The survey showed just how much times have changed in the space of a generation.

Thirty years ago, a dishwasher, a mobile phone and a colour TV were thought of as signs of having money.

In comparison, to be judged a success now you need to travel in business or first class, own a second home and have a designer watch.

Source: Daily Express, 21 April 2014

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From dishwashers to swimming pools: How status symbols have been upgraded over the past 30 years

Gone are the days of showing off a cordless phone, dishwasher and conservatory to make your friends jealous.

Because symbols of success are now considered to include high performance cars, a nanny and a swimming pool in the back garden.

A study of 2,000 Britons shows how much times have changed in the space of one generation, with items used to show off wealth in the 1980s, such as microwaves, colour TVs and mobiles now considered nothing more than ordinary.

Source: Daily Mail, 21 April 2014

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While this pair of articles may ostensibly explore the relationship between status symbols past and present, the real purpose is to highlight just how important it is to have the latest must-have, to be valid in today’s society:

The survey of 2,000 Britons also found that four in 10 believe people place more importance on status symbols now than in previous generations.

Why such importance? Because this article was created by Bad PR regulars One Poll and placed into the papers by an online cashback site, whose very business model relies on people spending:

Andy Oldham, managing director of cashback website Quidco.com, said: “Things our parents grew up dreaming of owning – a dishwasher, colour TV and even a mobile phone – are now so normal that almost everyone has them.

“One thing that remains is the desire to have the best of the best and be a success.”