Tag Archives: poll

“Lesbians are good for headlines!” says promoters of lesbian TV drama

July 11th, 2012

The notion that ‘sex sells’ has long since passed from truism to cliché, the cliché is never more true than when you can throw in the opportunity to show photographs of famous, attractive women. Which goes a long way to explaining this, from the ever-reliably-lecherous Sun:

Most women fancy a snog with Cheryl

ONE in two straight women has snogged a girl friend — and Cheryl Cole is the celeb most would share a gay kiss with.

A survey of 2,000 women found that half have thought nothing of paying a pal some lip service.

Of those, 40 per cent said they were drunk at the time, while a quarter claimed they were just curious to know what tickling tonsils with a girl was like.

Not to mention this three-for-one from the equally-lecherous Daily Mail:

Cheryl Cole, Angelina Jolie and Duchess Kate voted top female celebrities straight women would choose for lesbian clinch

Cheryl Cole is the starlet women would most like to have a lesbian fling with, according to findings. 

Fellow brunettes Angelina Jolie and the Duchess of Cambridge were also rated highly during a study exploring female sexuality.

More than half of heterosexual girls questioned (51 per cent) admitted to passionately kissing another woman on the lips, with 37 per cent saying they were drunk at the time.

Very little about the story is worth passing comment on, but it is however worth pointing out that this ‘study on female sexuality’ was in fact a standard PR opinion poll commissioned to publicise the release of BBC’s lesbian-centric drama Lip Service.

“People hate having messy gardens!” says find-a-tradesman website

June 21st, 2012

One of my favourite tactics in Bad PR is the bait-and-switch – where an article opens with ostensibly one angle, only to veer back later towards the real aim of the company funding it. Such as the finding that we’re all a bunch of garden obsessives:

Why half of us get upset if next door’s garden is a jungle

You do your best to keep your garden at its blooming best, but there’s always one pest you can’t control – your neighbour.

More than half of us get upset if the plot next door is overgrown, a survey has found.

Other annoyances for those who like to keep up appearances include litter, dead grass and children’s toys strewn all over the lawn, according to the research.

What might seem a little surprising at first would be to discover that the story was based on a survey funded by – and therefore in order to promote – tradesman directory ratedpeople.com.

A spokesman for the publication said: ‘Britain is a nation of Hyacinth Buckets, with over half the population frowning on neighbours with an overgrown garden.’

The nationwide survey found that living next door to families proud of maintaining a manicured lawn is the dream of many.

Oh such lofty ambition from the humble Englishman – we but dare to dream of a world so green and pleasant as that glimpsed over the fence of our imaginary dream neighbour.

In fact, here’s their blogged version based on their press release, over at their website.

Now, simple logic would lead you to deduce that a nation made up of people who ‘do their best to keep their garden at its blooming best’ would have little need for a gardener – it’s their messy neighbour who poses the real problem. So, marketing budget wasted, then? Not so:

The report also found that many homeowners were frustrated that the pace of life left too little time to garden.

A third said they did not have enough time to look after it, while a quarter said there weren’t enough hours to relax on their plots.

And there’s the switch: from praising our obsessive need to have a tidy garden, we’re now addressing the fact that this (imaginary) obsession is undercut by our hectic working lives, leaving our (fictional) itch unscratched… and allowing for our trusty ratedpeople.com to step in and reap the seeds they’ve sown.