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“Pizza is a great food to fuel your shopping trip!” says pizza restaurant

“Pizza is a great food to fuel your shopping trip!” says pizza restaurant

Christmas is just around the corner, and it’s more important than ever that we hear the very latest in cutting-edge shopping science, including this revelation over the amount of time women spend shopping during the festive period.

This is deeply important research, and we can only thank the people who brought it to us:

A new survey – commissioned by Pizza Hut – revealed the impressive efforts we all go to in order to buy gifts for friends and family.

You read that correctly, this research was conducted by Pizza Hut. What angle are they working here, you might wonder?

The survey found that the most people will buy 11 presents and spend an average £24.93 per gift.

Hunger is the number one symptom of shopping fatigue, kicking in just after 1.5 hours of shopping for two thirds of us.

To help people stay upbeat and avoid joining the 2% of men and 3% of women who have been reduced to tears when hitting the shops, the researchers asked independent food psychologist, Dr Christy Fergusson, to advise on what we should be eating to help keep shopping fatigue at bay this Christmas.

Any ideas what Dr Christy Fergusson recommends as being the perfect food for a shopping trip?

Dr Christy Fergusson highlights the importance of keeping our moods steady by keeping our brain chemistry balanced.

“If you go too long without eating, your blood sugar levels can plummet leaving you feeling depressed, irritable and teary,” she said.

“Make sure you have a hearty lunch that is packed with plenty of good quality protein such as a pizza topped with chicken and vegetables.”

Any thoughts on where you might be able to get said pizza?