Tag Archives: paul kitson

“People aren’t always great drivers!” says law firm specialising in driving offenses

“People aren’t always great drivers!” says law firm specialising in driving offenses

Twenty per cent of people drive drunk or fall asleep at the wheel? That’s a staggeringly-high statistic, if true. However if the statistic was generated, say, by a polling company with a long history of churning out media-friendly pseudo-data – such as Bad PR regulars OnePoll, who conducted this survey – then we might have less to fear on the roads.

Who commissioned the research, resulting in the press release which made up 70% of Sam Chadderton’s article in the Mirror?

Paul Kitson of law firm Slater & Gordon, which commissioned the poll, said: “Driving can have terrible consequences if you don’t take it seriously.

“We work with clients who experience the life changing effects of bad driving every day.

“It’s important to remember that driving can have terrible consequences if you don’t take it seriously.”

A responsible sentiment, absolutely – but one unquestionably appearing in an article which used unlikely statistics to advertise the same law firm in the national press.