Tag Archives: onepoll

“Breaking up should be easy!” says mobile phone company with easy way to ‘break-up’ with your current mobile provider, via OnePoll

Romance news now, with the revelation that British people have been dumped via text message:

EX-ED BY TEXT: More than one in five Brits have been dumped via TEXT by cruel partners

MILLIONS of Brits have been dumped by text, a study has found.

A poll of 2,000 unlucky-in-love adults found more than one in five has seen their relationship come to an end following a quick message.

And one in eight has been ghosted – where a relationship is ended with no explanation and sudden withdrawal from all communications.

Source: The Sun, 30th June 2019

Millions of Brits dumped by a quick text – but two thirds of us prefer it that way

Millions of Brits have been dumped by text, a study has found.

A poll of 2,000 unlucky-in-love adults found more than one in five has seen their relationship come to an end following a quick message.

And one in eight has been ghosted – where a relationship is ended with no explanation and sudden withdrawal from all communications. 

Source: Mirror, 30th June 2019

Who brings you this Very Important News Story about the role of mobile phones in our lives and our loves?

The study was commissioned by Sky Mobile to mark the arrival of text-to-switch in the UK, which means Brits will now be able to ‘break up’ with their phone provider by text. 

This story is nothing but an excuse to talk about Sky Mobile’s new SMS-based switching process, which is apparently so easy it’s like breaking up with your existing mobile phone provider over text. Everything else – the angle, the stats, the PR hook – is just the delivery mechanism for that marketing message, eagerly provided by Bad PR regulars 72 Point.

“Kids should wear sunglasses!” says kids sunglasses company, via OnePoll

Eyewear news now, with the revelation that parents want to protect their children’s eyes from the Sun:

Parents believes SUNGLASSES should become part of the school uniform

More than half of parents believe sunglasses should become an official part of school uniform, a study has found.

A study of 1,000 mums and dads with children aged 4-12 found 72 per cent worry about protecting their child’s eyes from the sun.

But only three in 10 send their child to school with sunglasses every time it’s sunny.

Source: Mirror, 27th June 2019

Which company is keen to emphasise the importance of sunglasses for children?

A spokesperson for monkey monkey sunglasses, which commissioned the study, said: “Parents are consistently telling us that their children are more likely to wear sunglasses on holiday or to leisure activities than at school.

“We just want parents to be aware that the midday and afternoon sun can be equally strong in the school playground, on the school sports field, or on the walk home from school, as it is on the beach.

While nobody, least of all anyone here at Bad PR, has any desire to see children’s eyes harmed by UV rays, it ought to be pretty apparent to any casual observer of the news that there is a problem with the media machine when a sunglasses company can create a headline in a national newspaper by paying 72 Point to create a non-story suggesting that people should buy their products.

What does this say for the independence and objectivity of the press?

“Wouldn’t it be good if we could bring some British ‘heroes’ back to life?!” says TV channel with show about British heroes, via OnePoll

Ill-judged mawkish news now, with the staggering news that British people think Princess Diana should come back from the dead in order to meet her grandchildren:

Princess Diana should come back to life so she can enjoy having grandkids, Brits say

The “People’s Princess” was chosen by a quarter of the population, who want her to return so she can enjoy her grandchildren and continue her charitable work.

Her life was tragically cut short on August 31, 1997 after a car accident in a Parisian tunnel, leading to an outpouring of national grief.

This Monday would have been Diana’s 58th birthday.

Source: Daily Star, 27th June 2019

From Princess Diana to Sir Alf Ramsey – people Brits want to bring back from dead

Princess Diana is the famous figure Brits would most like to bring back, according to a survey.

The beloved ‘People’s Princess’ was chosen by a quarter of the population, who want her to return so she can enjoy her grandchildren and continue her charitable work.

Her life was tragically cut short on 31st August 1997 after a car accident in a Parisian tunnel, leading to an outpouring of national grief.

Source: Mirror, 27th June 2019

While necromancy is an unusual look for any newspaper article, it’s an even bolder play for a PR story – but one that has clearly paid off for one particular company here, who secured several headlines with their supposed research finding that we all want to dig up Diana:

The research was commissioned by TV channel HISTORY, to launch series two of drama Knightfall on July 2 at 9pm.

A HISTORY spokesman said: “We’ve got no shortage of heroes and inspirational icons to look up to.

“But sometimes, it’s interesting to think back about the ones we’ve lost, and the impact they could have if they were around today.

“What lessons could geniuses and philanthropists from the past teach us now, if they could come back and see the state of the world?”

So, our supposed desires to resurrect famous British figures is little more than an advert for a TV channel which happens to have a show about British knights.

Naturally, we know who to thank for this mawkish ‘finding’ – 72 Point, demonstrating that when it comes to plumbing the depths to generate Bad PR headlines, they’re more than willing to dig to at least six feet under.

“British people really want to move to Europe!” says removal company, via OnePoll

Terribly-timed freedom-of-movement news now, with the revelation that Brits want to retire to Spain, at a time when UK citizens are about to lose the right to retire to Spain:

Revealed: Spain tops the list of dream destinations where Brits would choose to start a new life followed by New Zealand and Australia

Spain has beaten New Zealand and Australia to top a list of dream destinations where Brits would choose to start a new life.

The European country, famous for its sun, sea and sangria, is currently going through a blistering heatwave.

And it remains a hot destination for those in the UK – with 13 per cent of Brits choosing Spain over any other country as a place to call home.

Source: Daily Mail, 1st July 2019

Most Brits would begin new life in Spain, New Zealand or Australia, survey finds

Spain has beaten New Zealand and Australia to top the list of dream destinations Brits would choose to start a new life.

The European country, famous for its sun, sea and sangria, is currently going through a blistering heatwave with temperatures forecast to soar above 40 degrees.

And it remains a hot destination for those in the UK – with a survey revealing 13 per cent of Brits would choose Spain over any other country as a place to call home.

Source: Mirror, 28th June 2019

Which company paid a PR team to place this particular piece of non-news into the mainstream media?

Other popular moves on the wish list compiled by AnyVan.com included USA (10 per cent), Canada (nine per cent), Italy (seven per cent) and France (six per cent).

Angus Elphinstone, CEO of AnyVan, said: “It’s nearly a national sport in the UK to dream about moving.

“From flicking through property prices and listings on Rightmove to sitting down to watch one of the vast number of primetime TV shows offering advice to those looking to change homes for a place in the sun.

And, naturally, our Bad PR regulars 72 Point were behind this story.

“People like TV shows that are now finished!” says TV channel running nostalgia campaign, via OnePoll

Nostalgia news now, with the revelation that people want to see more of the TV shows they really like:

BACK FOR MORE: The Inbetweeners is voted the TV show Brits would most like to see ‘rebooted’

THE Inbetweeners is the TV show Brits would most like to see ‘rebooted’ – according to a new survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Source: The Sun, 23rd June 2019

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’, according to a survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Second on the list of most ‘rebootable’ TV shows was Buffy the Vampire Slayer, which ran for seven series between 1997 and 2003.

Source: Mirror, 23rd June 2019

The Inbetweeners fans desperate for reboot despite disastrous Fwends reunion

We’re living in the golden age of the reboot, but there’s still one show we want to see return to our screens – The Inbetweeners.

Despite TV gold such as Desperate Housewives (14%) and Manhattan comedy Ugly Betty (11%) ranking high in the call for a comeback season, The Inbetweeners takes the crown for noughties nostalgia, with one in four demanding a present-day reboot.

Source: Metro, 22nd June 2019

Which company is behind this minor barrage of nostalgia-baiting headlines?

The poll was conducted by streaming service NOW TV, whose spokesman said: “It now looks like noughties TV is starting to make millennials feel nostalgic.”

How strange that the Now TV spokesperson would point to the nostalgic aspect of noughties TV, given their current promotion:

The Hills returns to MTV on Tuesday 25th June at 9pm, available to watch with the NOW TV Entertainment Pass for £7.99 contract free – along with several other 00s TV classics.

Once again, we have 72 Point to thank for this story – not only does their PR manager get the by-line in the Mirror AND The Sun, but their polling company OnePoll gets a namecheck in both articles, too.

“People don’t have enough time to eat lunch!” says on-the-go lunch company, via OnePoll

How often do you find you’re so over-worked you skip lunch to make sure you can get things done on time? According to a piece of PR put out recently, it’s more common than you might think:

Most Brits are only taking 16 minute lunch breaks each day

Busy office workers are managing to squeeze in a meagre 16 minutes a day for lunch, a study has found.

Researchers found despite having a full hour to enjoy a much-deserved break, many take a quarter of this period to eat, and nearly half will typically dine ‘al-desko’ at precisely 12.43pm.

Source: Mirror, 19th June 2019

Not only are we tied to our desk, but to cap it all off, our hectic on-the-go lifestyle means we end up having the same thing for lunch over and over again:

One in 10 admitted eating the same meal for lunch EVERY day, with the most popular reoccurring choices being a plain cheese sandwich or a meaty ham sandwich.

Which, admittedly, is a useful message for the company behind this PR to send:

The research was commissioned by Quorn, who are encouraging the UK to change their ways with the launch of nine new products, which can be eaten “on the go” as healthy lunch options that are also healthy for the planet.

Chalk up another piece of obviously commercially-motivated article placement to the folk at 72 Point, who even got the byline for the Mirror’s piece:

“If you think your job is bad, try being a working animal!” says working animal charity, via OnePoll

Another entry for the bylined-to-a-PR-company files here, with the finding that office workers feel they have it hard now compared to how things used to be in the past:

Brits complain that work ‘used to be easier’ and they ‘miss working 9 to 5’

One-hour lunch breaks, working nine to five and a simple tea round are among the things office workers miss about the past, according to a study.

The research of 2,000 office workers aged 40 and over revealed the extent to which things have changed over the years, with six in 10 saying work was ‘easier’ in previous decades.

Being able to leave work on time without feeling guilty, wearing a suit or set uniform and shutting emails down at the end of the day also feature in the list.

Source: Mirror, 13th June 2019

On this particular occasion, PR firm 72 Point were paid to publish this in the Mirror (with a by-line to their PR account manager, naturally) by… well…

Animal charity SPANA carried out the research ahead of International Working Animal Day (15 June) to raise awareness of working animals worldwide, which face a lifetime of work, with no retirement, in appalling conditions that never change.

You almost have to take your hats off to 72 Point for this one, to get from office workers upset about the loss of the good old days, to a line about the life of working animals. But I’ll let the SPANA spokesperson explain their hook:

Geoffrey Dennis, chief executive of animal charity SPANA, which provides free veterinary treatment to working animals in developing countries, said: “They say things were ‘better in my day’ and it’s clear that older workers are nostalgic about the past and a time when work felt less stressful.

“But while it can be difficult to get to grips with longer working hours, new technology and higher demands, these problems pale in comparison with the gruelling conditions endured by working animals overseas.”

And in case there was any doubt that this article was written in full by a PR company with zero editing or fact checking from the news organisation that published it, we only have to look to the SWNS news feed to see the full copy.

“People want to see photos of you on holiday!” says holiday company, via OnePoll

One commonly used PR trope could be termed the “Stat reversal”: where a headline-grabbing stat runs contrary to the perceived aims of the company behind it, but that stat is immediately recontextualised or reversed in the copy, to suit the commercial needs of the client.

For example, take the following story that 72 Point published in the Mirror:

Posting more than EIGHT holiday photos on Instagram is seen as ‘spamming’

It’s official – posting more than EIGHT holiday photos on social media is seen as ‘spamming’, a study has found.

A poll of 2,000 Instagram users found that rather than enjoying their friend’s travel snaps, followers are more likely to be annoyed by a deluge of pictures.

And two thirds think seeing too many of someone else’s holiday snaps leaves them feeling like they are missing out.

Source: Mirror, 13th June 2019

The client here is a holiday company, and on first glance it might seem like the message “people get annoyed by seeing too many holiday photos on social media” would run contrary to their business aims. However, fear not, because the fourth paragraph of the story turns the original stat on its head:

Despite this, the research, by MSC Cruises, revealed 54 per cent do like to see friends’ holiday photos, with these getting the most engagement on Instagram.

They prove to be more popular than pictures of pets and group shots with friends, although 28 per cent of Insta-fans claim their carefully-crafted shots don’t get as many likes as they deserve.

So barely three sentences into the story, and the original line “people get annoyed by your holiday photos” has been morphed into “people really like seeing your holiday photos, and they get great engagement”. We’ve done a full about face! And now we’ve turned the stat on its head, we can go even further:

It also emerged beautiful landscapes, iconic locations and images of the sea are the most loved types of holiday imagery.

Now, not only are holiday photos more desirable and engaging, but images of the sea in particular are most loved – a handy message to send when you’re a cruise company.

Finally, here’s the original press release on the SWNS website, which was naturally reproduced verbatim by the Mirror.

“People love high school movies!” says high school movies channel, via OnePoll

Film news now, with the revelation that people fondly remember films and their starring characters:

Mean Girls’ Regina George is the ‘meanest’ high school film character of all time, according to research

Mean Girls’ Regina George is the “meanest” high school film character of all time, according to research.

Rachel McAdams’ breakout role as the “Queen of the Plastics” in the 2004 cult classic took the top spot thanks to her snappy quips and cunning manipulative tactics.

She was closely followed in second place by the ever-scheming Kathryn Merteuil – played by Sarah Michelle Gellar in Cruel Intentions.

Source: Independent, 14th June 2019

Who put together this story, highlighting the fondness people have for high school movies?

The study of 2,000 UK film fans, commissioned by Sky Q, revealed three quarters have watched their favourite high school movie multiple times. 

Mean Girls is one of a selection of high school movies, from Grease to Pretty in Pink, being shown on Sky Cinema’s School’s Out channel from 20-28 July and On Demand.

Here’s the original press release on the SWNS website:

“People should be wearing sunglasses!” says lens manufacturer, via OnePoll

Optical news now, with the report that people have no idea how damaging the sun’s rays can be on the eyes:

Millions of adults turning blind eye to harmful UV rays, study warns

Millions of adults have ‘no idea’ UV rays can damage their eyes, a study found.

Researchers who polled 2,000 people found 28 per cent were unaware they can be affected by UV rays in the winter sun, and three in 10 didn’t know that UV rays can still be damaging on a cloudy day.

More than half agreed you’re more likely to be affected by UV rays in countries with a sunnier climate than the UK, and 55 per cent didn’t know you could suffer damage from UV rays even in the shade.

Source: Mirror, 17th June 2019

The study was put together by a company who sell you eyewear to protect you from UV rays:

The study was commissioned by ZEISS to reveal the state of the nation’s understanding when it comes to protecting their eyes from UV radiation damage.

In fact, the Mirror even handily included the explicit marketing pitch from the company’s press release:

ZEISS lens range with UV Protect technology, offers full UV protection up to 400nm as standard so consumers can take advantage of higher levels of UV protection for the eyes and surrounding skin.

And it’s no surprise by this point that the article was a by-lined reproduction of the original PR copy: