Tag Archives: nomophobia

“People worry about losing their phone!” says mobile security company (featuring ‘Nomophobia’!)

How worried are you about losing your mobile phone? Answer: very, apparently…

So said the Telegraph. While the Independent declared:

Survey suggests half of Britons fear being without their mobile

Anxiety related to being out of mobile phone contact dubbed ‘nomophobia’

A new study of mobile phone use in the UK has found that more than half of the population claim to suffer from ‘nomophobia’ – the fear of being out of mobile phone contact. This could include losing signal, running out of battery or losing sight of your phone.

The term is an abbreviation of ‘no mobile phone phobia’ and was first coined in the UK after a study by YouGov examined various anxieties related to mobile use.

Source: Independent, 26th August, 2013

Ah, Nomophobia – the ugly, bullshit marketing term which simply won’t die (we’ve seen it before; we will again). Are people really living in constant fear that their mobile phone will be lost or stolen? Or, perhaps, could this be an advert for a mobile security company?

“It’s pretty clear that we’re a society totally reliant on our phones not only for personal use but business use too,” said Fred Touchette, a security analyst at AppRiver, the firm that commissioned the survey.

“What worries me is that, with so much information stored on them – confidential office documents, contact details, emails, photos and bank log-ins – when these devices get lost or stolen and end up in the wrong hands, the information is so easily exploited.”

Nomophobia: a review

March 3rd, 2012

A few weeks ago, I reported on the mobile security firm who wanted to tell us we’re worried we’ll lose our mobile phones, using the ridiculous phrase ‘nomophobia’ to promote their story angle.

Since then, my inbox has been filled with echoes of the story, showing exactly the penetration one of these made-up, bullshit PR stories can achieve as it gets churned into the news wire. Here are a few highlights:

…and many, many more.

It just goes to show – spend a little time and money coming up with a bullshit Bad PR story, and the global news churn will take care of the rest.

“We’re scared of losing our mobiles!” says mobile security firm

February 16th, 2012

You know when you hear a word for the first time and you can actually hear the excited marketing guy who blue-sky-thought it up in some knobby creative meeting?

Rise in nomophobia: fear of being without a phone

Two-thirds of people suffer from ‘nomophobia’ – the fear of being without their phone – according to a new study.

Say today’s Telegraph and Daily Mail – and a technology blog from two days ago, which appears to be when the press release was first sent out.

Researchers found 66 per cent of people are terrified of being without their phone, and the younger they are the more worried they are.

Which I guess explains why babies cry so much and look so permanently startled.

A survey of 1,000 people in employment found two-thirds of them fear losing their mobile phone.

The study, commissioned by SecurEnvoy, revealed that 41 per cent of the people polled have two phones or more in an effort to stay connected.

There we have it – bang in the middle of paragraph five, we have the commissioners of the survey: SecurEnvoy. And who are SecurEnvoy? They put security software on mobile phones. A bit like the mobile phones we all apparently worry we’re constantly on the verge of losing. Here’s their press release, which is listed on their site for today (but was clearly sent out on Tuesday at the latest):

So why would SecurEnvoy want to tell us we’re worried we’ll lose our mobile phones?

The survey also found that although 49 per cent of people get upset if their messages and texts were viewed by a partner, they’re still lax at securing these devices with 46 per cent do not use any protection at all, 41 per cent using a four pin access code; and just 10 per cent encrypting their device.

A security conscious three per cent use two factor authentication.

Mr Kemshall said: “With 58 per cent of the respondents using at least one device for business use, this lack of security is a worrying trend that needs addressing.

“At SecurEnvoy we have certainly seen a huge spike in demand from local Government and the private sector looking to turn their staff’s phones into security devices, where they can use SMS tokenless two factor authentication to access data securely and easily whilst on the move.”

There we go then, the message is clear: if you do fear you’ll lose your mobile phone, why not call us first to make sure you’re secure?

As for the research and the findings, are they true? Who knows – all that matters is that it’s in the news.