Tag Archives: Nick Giles

“Going for outdoor walks is nice!” says map company

“Going for outdoor walks is nice!” says map company

With the world becoming increasingly commercialised, it’s heartening to know that some things we hold closest to our heart don’t always have to break the bank. Sure, there are things like love, cuddles, clean sheets and chocolate – but, more importantly, there’s also the joy of going for walks in the great outdoors:

The list was ­compiled by Ordnance Survey to coincide with the launch of its custom-made maps, which allow people to add their own titles or humorous pictures to a favourite part of the country.

Managing director Nick Giles said: “Our everyday lives are becoming so much more stressful and busier than ever before.

“Some 80 per cent of the 2,000 people who took part in our survey enjoy exploring the countryside, many preferring to do it on foot. Something as simple as a relaxing country walk can turn a bad day into a good one.”

With this emphasis on inexpensive ways to enjoy life, it’s clear why the Ordnance Survey hired Bad PR regulars One Poll to come up with this ‘data’.