Tag Archives: Netvouchercodes

“Finding a good hairdresser is more important than a husband!” says voucher website

Who carried out this study to discover that finding a good stylist is more important than finding someone you love?

The study was carried out by online savings site NetVoucherCodes.co.uk.

NetVoucherCodes, it’s worth pointing out, do have vouchers for beauty treatments, but don’t list vouchers for husbands – showing clearly where there bread is buttered in this particular story.

“We should be nice to our mum on Mother’s Day!” says voucher website ahead of Mother’s Day

Mother’s Day is tomorrow, which almost certainly in no way explains why the Telegraph decided to highlight the hopes and dreams of the average mum:

Good night’s sleep and a lie-in preferred option for Mother’s Day, survey shows

Flowers and chocolates will be fine, but hard-pressed mothers would like nothing better than a good night’s sleep and a lie-in on Mother’s Day, a survey has revealed.

Many will be hoping for the rare chance to stay in bed this Sunday – and that their husbands or partners will look after the children.

A good night’s sleep and a lie-in came top of the poll, at 20%, when mothers were asked what they would like other than flowers or other expensive gifts.

Source: The Telegraph, 6 March 2013

It seems that the average mum has quite simple, inexpensive tastes, when asked to list things she’d like besides expensive gifts. Of course, this doesn’t mean a good mum doesn’t also deserve an expensive gift, as a spokesperson for the discount voucher website which carried out the research explained:

The survey of 1,000 mothers was conducted by online discount site NetVoucherCodes.co.uk

A spokesman said: “We all love our mums so making Mother’s Day perfect for her is the nicest thing you can do. But remember, whatever she says, she would still love a gorgeous bunch of flowers and a big box of her favourite chocolates.”

For the uninitiated, NetVoucherCodes.co.uk might be a good place to look for money-off deals for your local florist or expensive chocolatier.

In utterly unrelated news, on Mother’s Day (tomorrow), children traditionally buy gifts for their mother, as a show of their affection and appreciation.

Valentine’s Day retailers say it with flawed surveys

It’s February 14th, and in accordance with tradition the nation will be heaving tonight with the sounds of relationships the country over being consumated. Specifically, the relationships between PR agencies and their satisfied clients, as retailers and businesses cash in on the Valentine’s Day media free-for-all.

While the exploitation of the most commercial of the Hallmark Holidays is nothing new, 2013 certainly hasn’t let the side down – the first rains of the Valentine’s PR monsoon falling as early as January, with pioneering research into the evolution of the pet name (Daily Mail, January 28th) published in the Daily Mail:

Move over darling! Old-fashioned favourite beaten into third place as babe and baby become Britain’s top terms of endearment

The research found that terms of affection such as ‘darling’ and ‘sweetheart’ have been superseded by more modern and streamline pet-names like ‘baby’ and ‘love’ (both of which were actually only invented in the year 2000 as part of Britain’s preparations for the Millennium Bug). These findings have far-reaching implications, according to the researchers – who coincidentally are a sex toy retailer named after two common pet names:

Lovehoney co-founder Neal Slateford said: ‘The ways pet names have changed over the years show we are getting even more affectionate towards each other and a little less formal.

‘As a nation, we are learning to lighten up when it comes to love and sex. That has to be a good thing.’

If I were an online sex toy retailer, I’m sure I’d find ample reason to agree. Still, that the survey produced media-friendly results of potential benefit to the company carrying out the research should in no way undermine the credibility of this online, self-reported and entirely-subjective poll, even as further findings from this PR exercise are explained:

And while the British might have a reputation for being unromantic, the poll found that the opposite is true, with 72 per cent saying that Valentine’s Day is a great excuse to show a partner how much they appreciate them.

If anybody is still unsure how to show a partner how much they’re appreciated, a Mr Slateford at Lovehoney.co.uk has a number of expensive suggestions for you. Or perhaps you could always turn to vibrator vendors ‘Desire and Pleasure’, whose own online self-promotional pseudo-research was featured in The Sun (The Sun, February 7th):

CASH-strapped Brits are shunning expensive romantic nights out this Valentine’s Day — and stocking up on SEX TOYS instead, a survey claims.

The unromantic reputation of Britons was similarly noted by British tourist board ‘Visit Britain’, who pointed out (Daily Mail, February 10th):

Britain ‘too stuffy’ to host romantic visit as Italy and France is preferred by tourists

While we may be too stuffy to be romantic, we’re not too stupid to recognise reverse psychology. The lack of romance in modern-day Britain is clearly an area fraught with controversy, with a study published by Interflora insisting that Britons are a nation of romantics who fall in love at first sight (Daily Mail, February 6th), with one in five Brits positive the best way to declare new-found love is with a nice bunch of flowers. If only they could find a suitable florist.

While there’s clearly some rigorous academic dispute over the romance levels of the average Brit, at least one thing is certain – somewhere in Britain can be arbitrarily declared as more romantic than everywhere else. After all, in any closed set with random variance, there has to be an upper and lower limit – and what better way to highlight normal statistical distribution than by letting people know you sell perfume (Daily Mail, February 1st)?

When it comes to Valentine’s gifts, we’ve an abundance of research – each piece diligently compiled by online survey companies using questions written very carefully by PR companies on behalf of businesses aiming to use Valentine’s Day to secure column inches. Voucher website Groupon, for example, revealed flowers and chocolates just don’t cut it (The Sun, February 12th), and instead a gifts need to be memorable – rather like one of the experiences you can buy inexpensively on voucher websites like Groupon. And heaven help you if you get last-minute flowers from a petrol station – voucher website NetVoucherCodes.co.uk have research proving such an idea is a no-no (Daily Mail, February 11th).

On the other hand, as retailer Debenham’s helpfully researched, it’d be a good idea to buy the lady in your life some ‘posh knickers’ (Daily Mail, February 6th). Or perhaps you should take part in the British Heart Foundation’s charity initiative to write your partner a love note – after all, the BHF’s own research proves women prefer a simple, thoughtful gesture to an expensive gift anyway (Daily Mail, February 12th). But remember to buy your mistress something nice, too (Daily Mail, February 12th) – an extramarital dating website has research which says this is wise.

For those in long-term relationships, Valentine’s Day isn’t necessarily all department-store knickers and online vouchers – there are innumerable pitfalls into which the unsuspecting lover could fall. Fortunately, there’s a wealth of PR-led research with commercially-valuable conclusions to guide an impressionable couple – with advice from MSN to avoid relationship-killing public display of affection (Daily Mail, February 12th) and data produced by internet security experts McAfee (Daily Mail, February 5th) proving that not only are your exes cyber-stalking you, but that those explicit photos on your smartphone are vulnerable to being hacked unless you can find an expert willing to sell you internet security. Even married couples aren’t safe from the relationship curse, with research proving that excitement, romance, sex and affection are dead in the water after three and a half years of marriage (The Telegraph, February 9th) – that the data was gathered by Co-op Foods probably has nothing at all to do with their Valentine’s Meal Deal and associated ad campaign.

Of course, if all else fails, you could always opt for the free Valentine’s Day Divorce (Daily Mail, February 12th). After all, there’s only 365 days left until Valentine’s Day – and there’s a hell of a lot of spurious, commercially-driven and scientifically-worthless online surveys to fill in before then.

Originally published in The Guardian, 14 February 2013

“TV remotes are hard to find!” says voucher code company who wants you to get a divorce

Truisms about modern life are always a good bet if you’re a company looking to insert your product name into the headlines. Take this tale from the Telegraph:

TV viewers ‘spend two weeks looking for lost remote’ during their lifetime

It’s got to be one of the most irritating aspects of the technological age. Now a new study has revealed that looking for a lost remote is not only annoying but can also take up weeks of a television viewer’s time over the course of their life.

The average television watcher will spend more than two weeks looking for lost remote controls during their lifetime.

The average time spent searching per week was 5.35 minutes, which amounts to 278.2 minutes or more than four and a half hours a week.

Source: Telegraph, 2 January 2013

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The missing TV remote – it’s as classic a truism as poor airline food, people who cut in front of you in a queue and newspaper journalists who will blithely publish any old press release put in front of them if it means filling their quota of stories for the day (I’m looking at you, Alice Philipson of the Telegraph).

Leaving aside the clear typo in the fourth paragraph (we can safely assume that Alice actually means four and a half hours per year – but it would be interesting to see if that typo was also present in the original press release), it’s worth asking: how was this measured? Traditionally, these figures often come from the same method – an online poll which asked people to guess.

Think about it for a moment: how long did you spend looking for your TV remote last week? I’m sure you haven’t got a clue. But if you’ve signed up to an online polling company who will give you a small amount of money if you’re able to give an answer, I’m sure you’d be willing to take a punt.

This, certainly, was the story behind another ‘how long do you…?’ study, published in August 2011, which announced that the average kiss lasts less than 5 seconds – having taken part in the survey myself, I know that the question which produced this very headline was simply “How long does an average kiss with your partner last, in seconds”, with a range of multiple choice answers.

As a self-reported measure, given by a sample set incentivised to spend a minimal amount of time estimating, it’s wildly unlikely to bear any resemblance to reality.

Then again, resemblance to reality isn’t the point – as ever, with PR stories, the only point is that the company name makes it into the newspaper; everything else is strictly secondary at best. In this case, the company name placed into the Telegraph for you to read is Netvouchercodes.co.uk:

Over the course of an average lifespan, the number of hours rockets to 371, according to the study by discount site netvouchercodes.co.uk.

Pushing their company ahead of the January sales, Netvouchercodes.co.uk were relatively busy on January 2nd, with another press release (presumably from their PR agency London PR) appearing in the Daily Mail announcing yet more valuable ‘research’, yet again totting up the time we spend doing a particular activity:

British people spend NINE HOURS a day (that’s 30 YEARS of our lives) staring at screens…and more time online than ANY other nation in the world
– Research comes as internet celebrates its 30th birthday
– Screens include computers, televisions, mobiles and tablets but not cinema

Just as the internet celebrates its 30th birthday, it emerges Britain is the nation most obsessed with the world wide web.

The average UK resident now spends nine hours every day glued to a screen – a shocking total of 30 years throughout life – and more time online than the inhabitants of any other country.

Source: Daily Mail, 2 January 2013

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Once again, given the online poll behind this story, we can safely dismiss any results as being self-serving and inaccurate – indeed, if they happen to be right it’s far more likely to be the effect of chance and common sense than methodical survey methodology and commitment to truth. This is, after all, an advert.

One final note – it’s worth a look at past stories Netvouchercodes.co.uk have felt happy seeding into the press, and in particular this charming effort in The Daily Star:

HAPPY NEW YEAR, I WANT A DIVORCE

THOUSANDS of stressed Brits are expected to download internet divorce vouchers over Christmas.

Web offers start at just £65 for a quickie split, while special codes are available that knock 20% off legal fees.

New Year is peak time for married Brits to separate after days holed up together at home.

Lawyers are expecting a bumper January with cash woes predicted to expose cracks in relationships.

Steve Barnes, of NetVoucherCodes.co.uk, which is offering the deal until January 12, said: “December and January are by far the busiest months in terms of the number of people searching for a divorce code.

“The peak days are the two weeks after Christmas Day when we are expecting to see thousands of codes accessed.”

Source: Daily Star, 18 December 2012

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Netvouchercodes.co.uk – the online voucher site that wants you to find your remote and leave your wife.