Tag Archives: mobileinsurance

“We DEFINITELY won’t look at your dick-pics!” says smartphone repair company

In the era of ubiquitous smartphones and an ongoing moral degradation of our nation (copyright: Daily Mail), we have a Venn diagram with an inevitable overlap point:

Well that’s awkward! one in seven people have sent sexually explicit text to the wrong person (including naughty photos to family members)

There are many awkward moments in life but ‘sexting’ the wrong person has to be close to topping the list.

And for anyone who has made this humiliating error, you’re not alone because according to the latest research 1 in 7 Brits have accidentally sent a text message of an explicit nature to the wrong person.

And it gets worse, a quarter of these messages contained a risqué image in it and a tenth got shamefully caught out sending it to a family member.

Source: Daily Mail, 22 February 2013


Perhaps indicative of the gravitas of the subject, even The Times got in on the misplaced-message act:

Why you shouldn’t be embarrassed by a misplaced ‘sext’ message?

Imagine the embarrassment when you think you’ve sent a raunchy text to a partner only to realise the recipient was either your mother or your best friend’s dad.

Well one thing you can be assured of is that you are probably not the only one to have done it.

One in seven people living in the UK have accidentally sent a sext – a text message of an explicit nature – to the wrong person, according to new research.

Source: The Times, 23 February 2013


It’s likely to come as more of a shock to you than that time you got that text from your mum to discover that this story came from an online opinion poll paid for by ingeniously-named mobile insurance company Mobileinsurance.co.uk, in order to assuage fears that any saucy images on your handset will not be endlessly poured-over by the technician fixing your phone:

A spokesman for MobileInsurance.co.uk, who carried out the study, said: ‘We often have customers write in concerned that the contents of their mobile phone will be revealed when sending their handset off to be fixed, but people needn’t worry about that due to confidentiality. 

It’s also going to shock you more than that time your dad mistakenly posted that photo to your Facebook wall to hear that this story was derived from a press release placed by the same company, with Bianca London of the Daily Mail churning 63% of the original copy into her final article:


The bit that will blow your socks off more than that time you saw that photo of your mum blowing… OK you get the idea. The genuinely shocking part of this story is that along with the press release, we get to see the actual data, with the questions that were asked of the online participants.

I rarely quote original data on this blog, for a very good reason – getting poll data out of a PR company is far harder than getting that photo of your mum out of your mind. No, that joke is not running out of steam yet.

Taking a glance at the questions, the first thing that stands out is the minority of people who have ever experienced this headline-baiting sexting disaster:

1. Have you ever accidentally send a sexually explicit text message to the wrong person?

Yes – 14%
No- 86%

This shouldn’t be a surprise – we know the answer is 1 in 7 people – but when shown as a cold percentage it’s more clear than ever just how much of a non-story this is.

Here, exposed, is the key to almost every one of these PR opinion polls – even when the shocking or ‘interesting’ finding is untrue for almost 90% of respondents, the weight of numbers don’t stop the worst case scenario making the headlines. This exposes an important truth: the data does not affect the outcome, the pre-written story runs regardless, and the poll is conducted only to fill in the number-shaped holes in the storyline.

Whether the percentage of people who’ve sent explicit photos to their parents by mistake is 100%, 10% or even 1%, the story remains the same – meaning the data isn’t providing information, it’s merely window dressing; a scientific-looking convincer. And that can be an awkward thing to see exposed. A bit like your mum.

“People damage their phones when rowing about affairs!” says mobile phone insurer

Modern technology is so often a double-edged sword. Sure, you can exploit the fruits of the digital age to, say, easily track the intrusions of commercial PR into the national media on a daily or twice-daily basis since the beginning of 2013 – for example.

Yet, on the flip side, the gadgetry of our age can catch out the errant adulterer, as the Daily Mail informed us recently:

Dial I for infidelity: Checking partner’s mobile phone is most common way affairs are exposed

In the past, lipstick on the collar, the scent of another woman’s perfume or receipts from mysterious dinners for two were the clues suspicious wives looked for to discover if their man was cheating.

But in the age of modern technology, now snooping on a partner’s mobile phone is the most common way to catch them out.

‘Going through mobile phone’ has been cited as the top reason why illicit affairs have been exposed, according to a new poll.

Source: Daily Mail, 25 January 2013


Clearly, this is a problem – just look at the poor woman crying and smearing her make-up in the (stock) photograph which accompanied the story. Still it’s encouraging that, finally, some community-spirited and moral souls have brought the issue to our attention:

Nearly 2,400 UK adults, all of whom had either been caught cheating while in a relationship or who had found a partner was being unfaithful to them in the past, were quizzed by a mobile phone insurance website on the circumstances in which the infidelity was discovered.

Of course, that these home truths are being given to us by a mobile phone insurer has no bearing upon the validity of the information being presented. As the Daily Mail clarifies for us: 

Mobile phone insurance website www.mobileinsurance.co.uk conduced the research after noting a rise in the number of claims for breakages that occurred to handsets during relationship splits or arguments.

Almost a tenth of the respondents taking part said that a mobile phone had become broken as a direct result of an argument within a relationship, such as by being thrown or dropped.

See? This story is based entirely on public good, and has absolutely no commercial link to the business of mobile insurance, as a handy spokesman is happy to explain:

John Lamerton, managing director of MobileInsurance.co.uk, said: ‘You’d be surprised how often relationship arguments and cheating gets cited in mobile phone insurance claims, even though we often don’t ask for that depth of detail. 

‘Evidently, those being unfaithful in relationships need to keep better tabs on who is looking at their mobile phone, as it’s by far the most common way in which cheaters are caught. Either that, or they should nip their cheating ways in the bud!

Either clean up your act or be more careful with your phone – that’s the message MobileInsurance.co.uk want you to take away from this story. That, and the importance of insuring your phone, just in case…