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“Women are different shapes!” says clothing retailer specialising in different shapes

“Women are different shapes!” says clothing retailer specialising in different shapes

The survey was conducted by ‘Joy of Clothes’.

‘The survey confirms the diversity of body shapes and explains why designer clothes may fit you but not flatter you as they were made for a models neat hour glass body shape, not yours,’ said Michaela Jedinak, founder of Joy of Clothes, who conducted the research.

To solve these fashion dilemmas Jedinak has launched her own eponymous label, Michaela Jedinak London, which prides itself on creating flattering dresses for the seven most common body shapes.