Tag Archives: metro

“Hotels in the future are going to be amazing!” says luxury hotel in the now

Hotel news now, with the fascinating speculation as to what hotels might be like in years to come:

Beds that instantly morph into sofas, holographic fitness trainers and beetle bolognese: What hotels will be like in 100 YEARS revealed

In 100 years’ time, it looks like all hotels will receive five-star ratings from customers – every time.

That’s because according to a report on what hotels will be like in the year 2119, ‘every area of the hotel will instantly morph into a guest’s perfect, hyper-personalised space’.

And how will it do this? Thanks to ‘individual data insights, gleaned from embedded chip technology [in the skin]’ that will ‘beam to the hotel, so the space will be ready the moment a guest walks in’.

Source: Daily Mail, 20th June 2019

Hilton reveals what its hotels will look like in the future

Hilton hotel rooms are a few rungs above what you’d expect at the local Travelodge, but that’s nothing compared to what’s coming.

The luxury hotel chain has released a ‘future-gazing report’ about what the hotels of the future may be like. To give you an idea, the company reckons the lobby will respond to each individual’s real-time needs.

Source: Metro, 19th June 2019

It’s little surprise that this story, in which a futurist looks at what hotels might be like in the decades to come, was compiled by a luxury hotel chain:

The report – published by Hilton to celebrate its 100th birthday in partnership with world-renowned German futurologist and university lecturer Gerd Leonhard and other forward thinkers – has some examples of what it means by the ‘perfect space’.

The angle here could not be clearer: “Hilton hotels have been luxurious for the last 100 years, and they’ll be luxurious for the next 100 too!”. The story was almost certainly picked up from a Hilton press release.

Perhaps the futurist might have some thoughts on the future of journalism, and if it will still exist in any meaningful form 100 years from now…

“It’s annoying to be ripped-off!” says mobile phone switching service, via OnePoll

Rip-off news now, with the revelation that we dislike paying too much for things:

Popcorn cinema and hospital parking top list of British rip-offs

Do you ever find yourself getting wound up at the price of healthy food, or the cost of anything at the airport?

Well you might be in good company, as a new study has revealed the top British rip-offs in modern life. Over 2000 adults were asked what they resent paying for, from eating, communicating and travelling.

The results show that more than half believed they get overcharged for things on a daily basis, with nearly 25 per cent even considering a move to another country to get away from ‘rip off Britain’.

Source: Metro, 27th June 2019

Brits’ biggest rip offs revealed from TV licences to cinema food and parking

Hospital car parking, food at the cinema and two-year phone contracts are among life’s biggest rip-offs, according to a study.

The study of 2,000 adults found eight in 10 believe there are ‘too many rip-offs in modern life’ in every area from eating, communicating and travelling.

Further overpriced products were found to be TV licenses, ‘anything’ at the airport and estate agent fees.

Source: Mirror, 27th June 2019

RIP-OFF BRITAIN: Hospital car parks, cinema snacks and mobile contracts found to be life’s ‘biggest rip-offs’

HOSPITAL car parking, food at the cinema and two-year phone contracts are among life’s biggest rip-offs.

A study of 2,000 adults found eight in ten believe there are “too many rip-offs in modern life” in every area from eating, communicating and travelling.

Source: The Sun, 27th June 2019

Who wants you to consider how miffed you get about paying more than you ought to for something?

The research was commissioned by SMARTY, tying in with the introduction of Auto-Switch on July 1st.

Under new regulations, all mobile providers will introduce Auto-Switch as a simplified way for consumers to switch between providers, this will ensure customers only have to contact their current provider once in order to move away from them.

SMARTY’s spokeswoman Jasmine Birtles said: “The results prove just how common rip-offs and hidden charges are and how frustrated Brits are at getting caught out by them.

Hat’s off to Bad PR regulars 72 Point, whose total infiltration of the Mirror’s online platform has once again paid dividends, with their full press release being printed without a jot of editing or fact checking, and by-lined to a 72 Point employee to boot.

“People like TV shows that are now finished!” says TV channel running nostalgia campaign, via OnePoll

Nostalgia news now, with the revelation that people want to see more of the TV shows they really like:

BACK FOR MORE: The Inbetweeners is voted the TV show Brits would most like to see ‘rebooted’

THE Inbetweeners is the TV show Brits would most like to see ‘rebooted’ – according to a new survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Source: The Sun, 23rd June 2019

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’, according to a survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Second on the list of most ‘rebootable’ TV shows was Buffy the Vampire Slayer, which ran for seven series between 1997 and 2003.

Source: Mirror, 23rd June 2019

The Inbetweeners fans desperate for reboot despite disastrous Fwends reunion

We’re living in the golden age of the reboot, but there’s still one show we want to see return to our screens – The Inbetweeners.

Despite TV gold such as Desperate Housewives (14%) and Manhattan comedy Ugly Betty (11%) ranking high in the call for a comeback season, The Inbetweeners takes the crown for noughties nostalgia, with one in four demanding a present-day reboot.

Source: Metro, 22nd June 2019

Which company is behind this minor barrage of nostalgia-baiting headlines?

The poll was conducted by streaming service NOW TV, whose spokesman said: “It now looks like noughties TV is starting to make millennials feel nostalgic.”

How strange that the Now TV spokesperson would point to the nostalgic aspect of noughties TV, given their current promotion:

The Hills returns to MTV on Tuesday 25th June at 9pm, available to watch with the NOW TV Entertainment Pass for £7.99 contract free – along with several other 00s TV classics.

Once again, we have 72 Point to thank for this story – not only does their PR manager get the by-line in the Mirror AND The Sun, but their polling company OnePoll gets a namecheck in both articles, too.

“Maybe it’s time you considered moving out of London!” says estate agent

Housing news now, with the unsurprising ‘news’ that house prices vary across the country:

What £1,000,000 can get you in London compared to other parts of UK

Almost half of all the homes currently for sale in London for £1,000,000 have just two bedrooms or less, data suggests.

One in 10 only have a single bedroom, including studio apartments, according to data from property website OnTheMarket.com.

When it comes to the rest of the country, only five per cent of homes for sale for between £900,000 and £1,100,000 have two bedrooms or less.

Source: Metro, 17th June 2019

Eagle-eyed viewers would have spotted this story comes from online estate agent OnTheMarket.com, who are unsurprisingly keen to encourage you to consider what you could buy if you sold up and moved to another part of the country.

“You should worry about your home being bugged!” says bug sweeping company

Sometimes, Bad PR tries hard to hide its tracks, to obscure the commercial message and to manipulate readers in a subtle way. Other times, it wears its motivations on its sleeve:

Experts warn of ‘epidemic’ of bugging devices used by stalkers

More funding and legal powers are needed for police to stop a surge of stalkers using eavesdropping devices to spy on victims, experts have warned.

Firms paid to detect the bugs say they’re finding more and more of the devices which are readily available on online marketplaces like Amazon and eBay.

Source: Metro, 1st June 2019

Who on earth would want to make you paranoid that you might be one of the many victims of a so-called epidemic of eavesdropping device usage?

Jack Lazzereschi, Technical Director of bug sweeping company Shapestones, says cases of stalking and victims being blackmailed with intimate footage shot in secret has doubled in the past two years.

He told Metro.co.uk: ‘The police want to do something about it, they try to, but usually they don’t have the legal power or the resources to investigate.

‘For us it’s a problem. We try to protect the client, we want to assure that somebody has been protected.’

Obviously, a company well-placed to profit from that paranoia.

“Traffic jams are annoying!” says sat-nav manufacturer

Obviously, you hate traffic jams – we all do. Still, the ubiquity of the miserable traffic jam experience isn’t enough to prevent the following article making it into the Metro recently:

UK’s worst cities for traffic jams revealed

If you think your morning commute is bad – try doing it in Edinburgh.

The Scottish capital’s traffic congestion is so bad, in fact, it has been named the worst in the UK, according to new figures.

Source: Metro, 4th June 2019

Who might benefit from reminding you how much you hate traffic?

A typical rush hour journey in the area takes 40% longer compared with free-flow conditions, according to analysis by sat-nav manufacturer TomTom.

Heiko Schilling, head of navigation at TomTom, said: ‘The UK was home to nine cities in the top 100 most congested cities globally.

He added: ‘Advances in journey planning, autonomous vehicles and car sharing schemes all promise to alleviate congestion in Edinburgh and other cities in the UK and around the world.’

“Everyone’s getting a beard transplant!” says surgeon willing to do ridiculous procedure

Wannabe hipsters can get a beard transplant for £7,000

A check shirt, waistcoat and fixed-gear bike used to be enough to set the aspiring hipster on his way. For the whiskerless wannabe, it seems that something more drastic is now required: a beard transplant.

Rising numbers of men are having facial follicle grafts to achieve the bushy look favoured by trendy urbanites, surgeons say. The cultural link between beards and masculinity is also fuelling demand in some ethnic groups.

Source: The Times, 3rd October 2015

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Men are spending thousands on beard transplants

Men said they had spent up to £14,500 on beard transplants.

Men are spending thousands of pounds to fill in their patchy beards, as the number of beard transplant procedures increases dramatically.

Men surveyed by The New York Times said they spent up to £14,500 on beard transplants to achieve a fully groomed look.

Source: Independent, 2nd October 2015

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Beard transplants really are all the rage, aren’t they? In fact, is there anyone among us who haven’t had one? I’ve personally had three, because this is definitely a thing and definitely a big trend and definitely not just a PR piece for a private hair clinic to try to pretend that the niche service they offer is secretly the Next Big Thing:

The number of beard transplants performed has risen from being just 1.5 per cent of all hair restoration procedures undertaken internationally in 2012 to 3.7 per cent in 2014, according to the nonprofit medical association, International Society of Hair Restoration.

Vincenzo Gambino, president of the ISHRS said: “While a clean-shaven appearance is still popular, beards are now very trendy among more males than ever before thanks to their resurgence in Hollywood and among professional athletes.”

“For those who prefer a fuller beard or more facial hair, beard hair transplants offer excellent results.”

Well, thank god the ISHRS is here to offer us expensive and clearly-niche surgery to live up to the latest look, while using their PR to make out like this is an entirely normal state of affairs. Otherwise this whole story could have seemed utterly ridiculous.

“Your boobs change size, so you should buy a new bra!” says bra company

Our cups runneth over! Average bra size rises from 36C to 36DD… with women from Cheshire and Manchester boasting the largest assets

Britain’s average bra size has risen from a 36C to a more voluptuous 36DD, with women in the North West of England boasting the biggest bust.

The Great British Bra Survey, which polled 2,000 women aged between 16 and 75, suggested that size differed depending on where where you lived and even which month your birthday was.

Women in Cheshire, Manchester and Lancashire have the largest assets, an average DD, while ladies from the North East, including Durham and Newcastle, average a B cup.

Source: Daily Mail, 14th September 2015

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As any good PR professional will tell you, people love boobs, and newspapers love stories about boobs… which is why it was no surprise to see this results of the ‘Great British Bra Survey’ splash across the pages of the Daily Mail, the Mirror, the Metro, Cosmopolitan, Warrington Guardian, Derby Telegraph, Liverpool Echo, Manchester Confidential and This is Lancashire – each adorned with pictures of boobs (or pictures of bras, for those not wanting to be too obvious).

According to the ‘research’, breast size is on the rise, with the average cup moving from a 36C to a 36DD. Elsewhere in the story, the data is mined to within an inch of its life: firstly for the geographical breakdown (which results in the extensive local news coverage where breasts are said to be largest, naturally), and then, inexplicably, by month of birth. Primarily, one assumes, to pad out the story. Yes, that was intentional.

Which august research body is behind these findings?

Nicola Rodney-Crook, managing director of Bras and Honey, which sponsored the research, said:

‘An average woman will change bra size six times in her life so while it’s important to ensure that we review the bra market on a regular basis, we also have a responsibility to help educate women at the same time.

‘For example, not many women know that their bra size will fluctuate throughout the month, let alone throughout the year.’

The angle is clear: a lingerie firm wants to encourage women to buy more bras, so they commission a headline-baiting survey to remind women that their breast size may fluctuate, and so it’s time to replenish the lingerie drawer.

“Your partner is probably lying about an STI!” says online pharmacy

Would YOU admit to having an STI? A third of Brits wouldn’t… or use a condom

OVER three quarters of Brits have admitted they wouldn’t confess to having a sexual transmitted disease, a new survey has revealed.

Seventy six per cent of 18-45-year-olds surveyed in by research company MedExpress revealed they wouldn’t confess to having an STI.

The research – which involved talking to 2,521 British adults – is shocking, to say the least.

Source: Express, 7th October 2015

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Would YOU tell your partner if you had an STD? 67% of people would lie about it, and 8% would go on to have unprotected sex

Whether it’s a case of chlamydia or an instance of genital warts, most people would keep their STI a secret, a new survey reveals.

The majority of people (67 per cent) would lie to their partner about having an STI, the poll found.

When asked why, 92 per cent said they wouldn’t want to put the other person off sleeping with them.

Shockingly, 10 per cent said they would use a condom for penetrative sex but not for oral sex even if they had an STI.

And eight per cent admitted they would still have sex without a condom.

Source: Daily Mail, 8th October 2015

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We are, alas, a nation of lying philanderers, putting our sexual health and that of our partner at risk because of our insatiable lust for sex with strangers. Or so says this survey, commissioned to promote an online pharmacy:

Michael Ross, spokesperson for online pharmacy Medexpress.co.uk, which carried out the survey said: ‘It is also shocking to see how many people would actually lie if they had an STI.

‘Sexually transmitted infections should be taken seriously and willingly lying and then sleeping with someone, especially if you aren’t willing to wear protection, is outright nasty.

‘We urge people to be honest with anyone they plan to be sleeping with; this will help prevent the unnecessary spreading of sexually transmitted diseases.’

While the tone of the message from the Medexpress spokesperson is admirable*, it’s fair to say the stats behind the story become somewhat more questionable when viewed in the light of a PR survey aimed squarely at getting a company name into the newspapers. In fact, here’s the view on the coverage from the PR company involved, 10 Yetis:

MedExpress, our online doctor and pharmacy client, recently undertook a study looking into the sexual behaviours and attitudes of Britons between 18 and 45 years old.

The results of the study brought to lie some absolute shockers (or not, if you’re more the wild kind), such as;

– 76% wouldn’t admit to having an STI
– A further 8% wouldn’t use extra protection if they found out they had an STI
– 32% lie about the number of people they’ve slept with

There were far more shockers in the release that went out, including how many people it’s acceptable to admit to sleeping with to a potential partner (seriously, go check it out)…

In the meantime though, we wanted to show off some of the great coverage we’ve had through off the back of pushing this release out…

Good to see a PR company happy to throw people with STIs under the bus in order to promote their client. And people wonder why I call for more ethical PR practices.

*UPDATE: I spoke to Dr Petra Boynton, a social psychologist specialising in sex and relationships research. She explained to me the potential harm of PR stories like this:

I don’t think calling people ‘nasty’ for not disclosing if they have an STI is okay. Many people don’t know they have infections, or may not realise until after they’ve had sex with others. It’s very rare people really do know and deliberately infect other people (and that’s a whole, complex situation in itself). This kind of shaming is what puts people off going to clinics for help as they fear that’s how healthcare staff will relate to them.

The overall tone also is hugely stigmatising around STIs and maintains the whole idea they’re shameful and embarrassing – so much so that people lie about it and what bastards they are for doing so.

“Your partner is hiding their debts from you!” says credit rating company

Do YOU know much your spouse earns? Half of married couples don’t know – and less than two-thirds discuss finances

Married couples may have agreed to share their lives – but it seems they are a bit more reluctant to share their bank statements.

A survey has found that almost half of married people do not know what their spouse earns.

And a secretive further third only divulge details of their finances to their partner on a ‘need to know’ basis.

Source: Daily Mail, 3rd September 2015

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Debt news now, and the ‘finding’ that we have no clue about our partners’ finances is a story that got plenty of play – not just in the Daily Mail, but also in the Metro and in two separate stories in the Telegraph: “How well do you really know your partner?” (3rd September 2015) and “How long should you wait before asking a date’s salary?” (3rd September 2015).

Clearly it’s a story that tapped into a nerve – which will no doubt please the company with the vested interest in making you suspicious about what debts your partner might have, who just happened to create this finding:

The study, by credit rating agency Noddle, also asked about finances at the beginning of a relationship, finding that more than a quarter of single men and women said that they would break up with a new partner if they found out they were in a lot of debt.

Noddle are the kind of company that can tell you if your partner has any debts, so it’s hardly going against their commercial interests to plant into the minds of readers that debt would be a good reason to end a relationship – despite, it’s worth pointing out, the overwhelming majority of people (75%) disagreeing with that particular hook line. As ever, with Bad PR surveys, the numbers do not matter, they’re simply the delivery mechanism for the message. As is the obligatory spokesperson quote:

Jacqueline Dewey, of Noddle, said: ‘Our research shows that as a nation we still shy away from talking about money, even with our spouse or partner.

‘Whilst it may seem tempting to keep this information to yourself, it can have a detrimental impact on your financial decisions and, ultimately, your relationship.

‘Knowing about your financial health – and that of anyone you are financially involved with – is crucial whether you’re applying for a credit card, getting a mortgage or looking for the best deals on utilities or mobile phones.

‘That’s why we’re calling for consumers to have full financial disclosure with their other halves.’

Yes, Jacqueline, you want people to understand their finances for the good of their relationship – not, say, because it will result in more business for Noddle.