Tag Archives: Madlen Davies

“Contraception is important because your partner is probably a cheat!” says online pharmacy

Europeans are most likely to cheat, while Americans take more risks with contraception: Surprising study reveals just how sexual preferences vary on each side of the pond

The Brits have long been famed for their stiff upper lip.

Americans, meanwhile, are thought to be more adventurous.

Now, new research proves the stereotypes to be false – in terms of attitudes to cheating, at least.

Source: Daily Mail, 12th October 2015


It’s hard being European, what with all the constant promiscuous unprotected sex we’re all mandated to have all of the time. It’s a wonder anyone gets anything done – for example, it’s a wonder a PR company found the time in amongst all of the #shagging to put together this particular piece of PR for an online pharmacy:

The survey of 1,000 adults was carried out by DrEd.com – an online pharmacy and heath advice site.

What is it with online pharmacies using suspicion of cheating to get their names in the press? First it was Medexpress and their scaremongering over STIs, and then there was the less-prominent PR effort by UK Medix telling of the many lies partners tell to cover their cheating, and now this from Dr Ed.com. Is there really no other way to remind people that you can buy johnnies over the internet other than to make them think their partner is a STI-infected lying adulterer?

“Your partner is probably lying about an STI!” says online pharmacy

Would YOU admit to having an STI? A third of Brits wouldn’t… or use a condom

OVER three quarters of Brits have admitted they wouldn’t confess to having a sexual transmitted disease, a new survey has revealed.

Seventy six per cent of 18-45-year-olds surveyed in by research company MedExpress revealed they wouldn’t confess to having an STI.

The research – which involved talking to 2,521 British adults – is shocking, to say the least.

Source: Express, 7th October 2015


Would YOU tell your partner if you had an STD? 67% of people would lie about it, and 8% would go on to have unprotected sex

Whether it’s a case of chlamydia or an instance of genital warts, most people would keep their STI a secret, a new survey reveals.

The majority of people (67 per cent) would lie to their partner about having an STI, the poll found.

When asked why, 92 per cent said they wouldn’t want to put the other person off sleeping with them.

Shockingly, 10 per cent said they would use a condom for penetrative sex but not for oral sex even if they had an STI.

And eight per cent admitted they would still have sex without a condom.

Source: Daily Mail, 8th October 2015


We are, alas, a nation of lying philanderers, putting our sexual health and that of our partner at risk because of our insatiable lust for sex with strangers. Or so says this survey, commissioned to promote an online pharmacy:

Michael Ross, spokesperson for online pharmacy Medexpress.co.uk, which carried out the survey said: ‘It is also shocking to see how many people would actually lie if they had an STI.

‘Sexually transmitted infections should be taken seriously and willingly lying and then sleeping with someone, especially if you aren’t willing to wear protection, is outright nasty.

‘We urge people to be honest with anyone they plan to be sleeping with; this will help prevent the unnecessary spreading of sexually transmitted diseases.’

While the tone of the message from the Medexpress spokesperson is admirable*, it’s fair to say the stats behind the story become somewhat more questionable when viewed in the light of a PR survey aimed squarely at getting a company name into the newspapers. In fact, here’s the view on the coverage from the PR company involved, 10 Yetis:

MedExpress, our online doctor and pharmacy client, recently undertook a study looking into the sexual behaviours and attitudes of Britons between 18 and 45 years old.

The results of the study brought to lie some absolute shockers (or not, if you’re more the wild kind), such as;

– 76% wouldn’t admit to having an STI
– A further 8% wouldn’t use extra protection if they found out they had an STI
– 32% lie about the number of people they’ve slept with

There were far more shockers in the release that went out, including how many people it’s acceptable to admit to sleeping with to a potential partner (seriously, go check it out)…

In the meantime though, we wanted to show off some of the great coverage we’ve had through off the back of pushing this release out…

Good to see a PR company happy to throw people with STIs under the bus in order to promote their client. And people wonder why I call for more ethical PR practices.

*UPDATE: I spoke to Dr Petra Boynton, a social psychologist specialising in sex and relationships research. She explained to me the potential harm of PR stories like this:

I don’t think calling people ‘nasty’ for not disclosing if they have an STI is okay. Many people don’t know they have infections, or may not realise until after they’ve had sex with others. It’s very rare people really do know and deliberately infect other people (and that’s a whole, complex situation in itself). This kind of shaming is what puts people off going to clinics for help as they fear that’s how healthcare staff will relate to them.

The overall tone also is hugely stigmatising around STIs and maintains the whole idea they’re shameful and embarrassing – so much so that people lie about it and what bastards they are for doing so.

“Men should be insecure about their appearance!” says cosmetic surgery clinic

Rising numbers of body-conscious middle-aged men in Lycra are having varicose vein surgery to avoid getting ‘grandpa legs’

Body-conscious men are rushing to have varicose veins removed to avoid getting ‘grandpa legs’ as they work out in the gym or cycle.

Demand for treatment by men has grown from one fifth of all patients to around a third over the last five years, according to new data.

Source: Daily Mail, 27th August 2015


Forget security and body-confidence, men – you should be just as insecure about any unsightly veins or blemishes as the media forces women to be! Or, at least, that’s the view of the company behind this particular article:

Doctors at Veincentre, a chain of specialist vein-removal clinics, claim to have carried out more than 10,000 procedures since 2010.

‘Exercise does not cause varicose veins but it can exaggerate their appearance for the period straight after exercise’, said Dr David West, medical director at the clinic.

‘Men in the gym will notice this. It looks great to have prominent veins on the arms and biceps but bulging leg veins are not so appealing.’

‘One of the emerging key drivers is the cosmetic embarrassment,’ said Dr West.

‘Men want to wear shorts for sport, go swimming with kids, just look good in summer and not have to wear long trousers all the time.’

One of the key drivers may well be cosmetic embarrassment, but one of the key drivers of that is clearly stories like this in the media, placed by those who profit from that embarrassment.