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“Your boobs change size, so you should buy a new bra!” says bra company

Our cups runneth over! Average bra size rises from 36C to 36DD… with women from Cheshire and Manchester boasting the largest assets

Britain’s average bra size has risen from a 36C to a more voluptuous 36DD, with women in the North West of England boasting the biggest bust.

The Great British Bra Survey, which polled 2,000 women aged between 16 and 75, suggested that size differed depending on where where you lived and even which month your birthday was.

Women in Cheshire, Manchester and Lancashire have the largest assets, an average DD, while ladies from the North East, including Durham and Newcastle, average a B cup.

Source: Daily Mail, 14th September 2015

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As any good PR professional will tell you, people love boobs, and newspapers love stories about boobs… which is why it was no surprise to see this results of the ‘Great British Bra Survey’ splash across the pages of the Daily Mail, the Mirror, the Metro, Cosmopolitan, Warrington Guardian, Derby Telegraph, Liverpool Echo, Manchester Confidential and This is Lancashire – each adorned with pictures of boobs (or pictures of bras, for those not wanting to be too obvious).

According to the ‘research’, breast size is on the rise, with the average cup moving from a 36C to a 36DD. Elsewhere in the story, the data is mined to within an inch of its life: firstly for the geographical breakdown (which results in the extensive local news coverage where breasts are said to be largest, naturally), and then, inexplicably, by month of birth. Primarily, one assumes, to pad out the story. Yes, that was intentional.

Which august research body is behind these findings?

Nicola Rodney-Crook, managing director of Bras and Honey, which sponsored the research, said:

‘An average woman will change bra size six times in her life so while it’s important to ensure that we review the bra market on a regular basis, we also have a responsibility to help educate women at the same time.

‘For example, not many women know that their bra size will fluctuate throughout the month, let alone throughout the year.’

The angle is clear: a lingerie firm wants to encourage women to buy more bras, so they commission a headline-baiting survey to remind women that their breast size may fluctuate, and so it’s time to replenish the lingerie drawer.