Tag Archives: Lauren Davidson

“Everything kids do is digital these days!” says bank promoting app for kids

Forget mowing the lawn or cleaning the car – today’s children make their pocket money from digital chores such as setting up their parents’ online DATING profiles

There was a time when extra pocket money meant cleaning the car, dusting the fireplace or being elbow-deep in hot water while standing on a plastic footstool.

But today’s children appear to have found a slightly less arduous way to earn their crust – by carrying out ‘digital chores’.

Research shows tech-savvy youngsters are cashing in on their know-how by helping their parents in the virtual world, including by setting up their online dating profiles and posting their photos on social media.

Source: Daily Mail, 16th September 2015

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Tech tasks replace household chores as parents pay kids £20 per job

Half of parents have paid a child £20 for a single digital chore as adults tap their kids for their technological nous, Barclays research has found

Giving a child pocket money to buy sweets as a reward for doing household chores is a thing of the past.

Doing the dishes has been replaced with iPod duty, according to research from Barclays, which has released a mobile banking app for 11 to 15-year-olds.

Source: Telegraph, 16th September 2015

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Are parents really abandoning traditional chores and making their kids do new, modern-era digital chores to earn pocket money? Or is this just a transparent attempt by a bank to promote their new ‘move into the digital age’ banking app for kids and their pocket money?

“We are moving into a digital age and hope that the app will help support parents across the country in encouraging their children to take responsibility for their pocket money earnings,” said Barclays’ Luke Christoforidis.

“It will provide them with a tool to confidentially carry out their banking needs with ease and speed via their preferred channel.”

So transparent, even a child could see through it.

“Your partner is hiding their debts from you!” says credit rating company

Do YOU know much your spouse earns? Half of married couples don’t know – and less than two-thirds discuss finances

Married couples may have agreed to share their lives – but it seems they are a bit more reluctant to share their bank statements.

A survey has found that almost half of married people do not know what their spouse earns.

And a secretive further third only divulge details of their finances to their partner on a ‘need to know’ basis.

Source: Daily Mail, 3rd September 2015

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Debt news now, and the ‘finding’ that we have no clue about our partners’ finances is a story that got plenty of play – not just in the Daily Mail, but also in the Metro and in two separate stories in the Telegraph: “How well do you really know your partner?” (3rd September 2015) and “How long should you wait before asking a date’s salary?” (3rd September 2015).

Clearly it’s a story that tapped into a nerve – which will no doubt please the company with the vested interest in making you suspicious about what debts your partner might have, who just happened to create this finding:

The study, by credit rating agency Noddle, also asked about finances at the beginning of a relationship, finding that more than a quarter of single men and women said that they would break up with a new partner if they found out they were in a lot of debt.

Noddle are the kind of company that can tell you if your partner has any debts, so it’s hardly going against their commercial interests to plant into the minds of readers that debt would be a good reason to end a relationship – despite, it’s worth pointing out, the overwhelming majority of people (75%) disagreeing with that particular hook line. As ever, with Bad PR surveys, the numbers do not matter, they’re simply the delivery mechanism for the message. As is the obligatory spokesperson quote:

Jacqueline Dewey, of Noddle, said: ‘Our research shows that as a nation we still shy away from talking about money, even with our spouse or partner.

‘Whilst it may seem tempting to keep this information to yourself, it can have a detrimental impact on your financial decisions and, ultimately, your relationship.

‘Knowing about your financial health – and that of anyone you are financially involved with – is crucial whether you’re applying for a credit card, getting a mortgage or looking for the best deals on utilities or mobile phones.

‘That’s why we’re calling for consumers to have full financial disclosure with their other halves.’

Yes, Jacqueline, you want people to understand their finances for the good of their relationship – not, say, because it will result in more business for Noddle.