Tag Archives: laura watts

“People show off about being on holiday to make their friends jealous!” says hotel website

“People show off about being on holiday to make their friends jealous!” says hotel website

It’s no longer enough to post photos of yourself on social media – the new media fad is to post photos of yourself in exotic locations, if this report is to be believed – which, given the company who paid for the story, it may not be:

The research was carried out by Hotels.com.

It found 72 per cent of Britons use smartphones to take and share photos when on holiday, with Facebook being the most popular site for showing off.

Given that a hotel website is stressing the importance of being in an exotic location when taking your (shiver) ‘selfie’, it’s fair to say there’s a clear potential for bias here. Side note: I include ‘selfie’ in inverted comments as a mark of disdain, but I draw the line at giving any credence to ‘braggie’.

As for the data, there’s reason to be skeptical there too:

The data was collected by OnePoll from a sample of 2,000 working adults taken between 1 and 4 November.

The figures were then weighted to represent the whole country.

While it may well be the case that Bad PR regulars OnePoll weighted the data to represent the whole country, it’s worth pointing out that without access to the questions that were asked and the options given for people to choose from, it’s impossible to be sure the results which were weighted to represent the country weren’t already flawed. If that was indeed the case, the weighting merely spreads those flaws over a wider area, like covering a stain in the carpet by smudging it over a larger section. The data can still be dirty.