Tag Archives: Kirstie McCrum

“Cosmetic surgery is so quick and so easy!” says cosmetic surgeon

Trainee beautician gets £600 nose job during her lunch hour after being bullied for looking like X Factor’s Stacey Solomon

A trainee beautician had a nose job after bullies taunted her for looking like the celebrity Stacey Solomon.

Olivia Papworth, from Timperley, Greater Manchester, said she was likened to the former X Factor star because of her ‘hooked’ nose and feared she would never find a boyfriend.

But the 20-year-old said she is no longer plagued with insecurities after undergoing a £600 20-minute non-surgical nose job during her lunch hour.

Source: Daily Mail, 16th September 2015


It’s so easy and so quick to get cosmetic surgery done now – you can even have it done during your lunch break. And the benefits, promoted by this article, are endless – after all:

Olivia said she though her nose would stop her making friends or from finding a boyfriend who truly loved her for who she was.

What’s the best way to find someone who truly loves you for who you are? Plastic surgery, of course. That’s clearly the message of this article, which is unsurprising given that the story is just a placed advert for a cosmetic surgeon:

Doctor Tim Pearce, who carried-out Olivia’s procedure, said: ‘Olivia is a young, beautiful girl so it was such a shame that her nose affected her confidence.

‘As the nose is the centre of the face, it is very common for people of all ages to become very self-conscious if they are not happy with the size or shape of it.

‘Having surgery comes with risks. It’s also very expensive and can have a long recovery period. At SkinViva it is great that we have the ability to change the shape and size of someone’s nose by using a long-lasting reversible filler in just 20 minutes.’

How can we tell for certain that this is nothing more than PR for SkinViva? First off, a search for “SkinViva PR Agency” reveals that the cosmetic surgery appointed Ignite PR as their agency back in May:


From there, a quick search for “Ignite PR nose job” shows the initial appeal for people to be the face behind this story:


And then we have the post-coverage celebration from the PR agency:


In fact, it doesn’t take much of a trawl back through Ignite PR’s twitter feed to see plenty of other appeals for cosmetic surgery stories, and those looking for nose jobs:

Most shockingly of all, the PR company also offers free nose jobs to those willing to take on the surgery and tell their tale afterwards:

It’s fair to say that enticing people to have unnecessary surgery in order to get your client to appear in the newspapers is ethically dicey, at best – but this is the world of cosmetic surgery PR, where the potential impact of the hookline on the self esteem of readers and the perception of beauty matters far, far less than securing those quick-fix column inches.

“Most women want breast augmentation surgery!” says cosmetic surgeon

Big boobed Britain: Soaring numbers of women in the UK still want bigger breasts – despite reductions leading the way in nearly other country

  • Research claims 69% of internet searches in UK were for enlargements
  • In July 16.5k women searched for breast enhancements in Britain
  • Eight in 10 women in America who are looking online want reductions
  • Only other country listed favouring bigger breasts was India

They may be objects of desire to men the world over, but it is UK women who are leading the way at looking into boob-enhancing surgery.

New research has found that the vast majority of women considering breast surgery in the UK are after enlargements, rather than going down in size.

The data, collected from internet searches by women all over the world throughout July 2015, discovered women in most countries seeking breast surgery online were actually looking at reductions.

Source: Daily Mail, 20th August 2015

Can you guess which country has the most boob jobs in the world?

In some countries the majority of women are seeking to increase their bust – while in others, most want a breast reduction

It might sound like a weird joke, but the UK are the only country where women are regularly seeking breast ENLARGEMENTS.

In research which goes against the grain, the vast majority of women looking into breast surgery in the rest of the world are seeking smaller cup sizes, as opposed to bigger.

Despite this, breast reductions did grow in popularity in the UK from 2,900 in 2013 to 4,400 in 2015.

Source: Mirror, 21st August 2015

Let’s pause for a moment and ask: what is this story actually telling us? Is it telling us that most women in the UK want breast augmentation surgery? Or that 69% of all internet searches in the UK was to look into that surgery? Of course not. What we’re actually being presented here, as if it were news, is the ‘finding’ that of the people who search for breast-related cosmetic surgery, more were looking to go up a size than down. Given that there are, broadly speaking, only those two options, it’s not surprising that one of them came out on top.

Equally unsurprising is the source of the ‘research’, and the company who paid for this story to make the news:

The data, which comes from research conducted by ClinicCompare.co.uk, has discovered that the vast majority of those seeking breast surgery online were looking for reductions in countries other than the UK.

In case you were in any doubt, ClinicCompare are a cosmetic surgery company.

Here to hammer home the point is their spokesperson:

Agnese Geka from Clinic Compare comments: “For the first time the majority of women globally feel that their busts are too large rather than too small, and their motive for surgery isn’t cosmetic – it’s practical.

“The enduring popularity of breast enlargement in the UK is a stark reminder that, for now at least, vanity still trumps quality of life.”

What’s particularly interesting is the handy double-edged sword in the story – on the one hand, you can embed the notion that women around the country are clamouring for breast augmentation surgery, normalising the procedure in the eyes of your target market and inevitably making them question their own physique; on the other hand you can highlight the practicality of breast reduction, and it’s boost to ‘quality of life’. That way, you engage both sides of the fence, and look like a socially-responsible and magnanimous company to boot.

Until someone comes along and highlights the fact that this whole story – data, lead and spin – is nothing but an advert for your cosmetic surgery business, that is.