Tag Archives: Imogen Black

“You’re a fool if you don’t know where your food comes from!” says food labelling scheme

Capers are a small fish and turmeric is a flower: Clueless Britons reveal the food ingredients they know NOTHING about

Britain’s collective obsession with cooking shows is well documented, but it seems our love for watching others whip up culinary delights doesn’t necessarily translate to supreme kitchen skills at home.

New research has revealed that the majority of British people are completely clueless when it comes to identifying common ingredients.

Worryingly, one in five adults think a salty caper berry is a small fish, while one in 10 believe that super spice turmeric is a type of flower, according to a recent survey.

Source: Daily Mail, 19th October 2016

redtractor-19102016-mail

Oh those poor clueless Brits, so astonishingly ignorant about basic food preparation! To think that lots of people told a meaningless and opaquely-designed online poll that they thought a caper berry was a type of fish! This surely speaks volumes about the nature of the British populace as a whole, and draws clear and firm conclusions about what we know and what we don’t know about food.

Either that, or it’s essentially an advert for a company who benefit from pushing the narrative that people know too little about the origin of their food:

It follows the revelation that the average UK adult only ever uses half of the ingredients stored away in their kitchens, according to a survey of 2,000 adults by Red Tractor Lamb…

Nick White, for Red Tractor Lamb, said: ‘Brits cook at home about six times a week, and the results of this survey showed that very few are getting the most out of their kitchens.

‘From ingredients to equipment, there’s a huge difference in what people have and what they actually use on a day-to-day basis.

He added: ‘Fifteen per cent of people say they never experiment with spices, which is far too low – we want people to dig into their cupboards, find an unused spice and try to create something special.’

As a scheme designed to promote locally-sourced food and to encourage consumers to expand their palette, it’s easy to see why Red Tractor might want to highlight the ignorance of the average person in the kitchen, whether the data they present is true or not.