Tag Archives: hotels.com

“You’ll probably have sex at the office party, so you’ll need somewhere to stay!” says hotel-finder app

“You’ll probably have sex at the office party, so you’ll need somewhere to stay!” says hotel-finder app

Christmas is just around the corner, and with it comes the opportunity for a drunken fumble at the office Christmas party with that someone special from HR – after so many exchanged glances over the photocopier and in disciplinary hearings, it’s basically a foregone conclusion by this point, right? Definitely! Especially if you believe reports in the Daily Mail recently.

Although, that said, it’s worth having a quick look at the company behind this valuable Christmas party poll:

A spokesperson from Hotels.com mobile app, who carried out the survey, said: ‘After working longer hours and being more careful with spending over the year, it’s understandable that hard-working Brits want to let their hair down and the Christmas party is the perfect opportunity for this to happen.

‘But while it’s fine to indulge, if you do find yourself getting into an embarrassing situation, having a phone handy can help get you away quickly and easily – from booking a cab to finding a hotel at the click of the button – so you don’t need to worry about explaining yourself to your colleagues the next day!’

Hotels.com – cashing in on drunken sex, year upon year, just as the little baby Jesus would have wanted.

“People show off about being on holiday to make their friends jealous!” says hotel website

“People show off about being on holiday to make their friends jealous!” says hotel website

It’s no longer enough to post photos of yourself on social media – the new media fad is to post photos of yourself in exotic locations, if this report is to be believed – which, given the company who paid for the story, it may not be:

The research was carried out by Hotels.com.

It found 72 per cent of Britons use smartphones to take and share photos when on holiday, with Facebook being the most popular site for showing off.

Given that a hotel website is stressing the importance of being in an exotic location when taking your (shiver) ‘selfie’, it’s fair to say there’s a clear potential for bias here. Side note: I include ‘selfie’ in inverted comments as a mark of disdain, but I draw the line at giving any credence to ‘braggie’.

As for the data, there’s reason to be skeptical there too:

The data was collected by OnePoll from a sample of 2,000 working adults taken between 1 and 4 November.

The figures were then weighted to represent the whole country.

While it may well be the case that Bad PR regulars OnePoll weighted the data to represent the whole country, it’s worth pointing out that without access to the questions that were asked and the options given for people to choose from, it’s impossible to be sure the results which were weighted to represent the country weren’t already flawed. If that was indeed the case, the weighting merely spreads those flaws over a wider area, like covering a stain in the carpet by smudging it over a larger section. The data can still be dirty.

“Lots of companies use Christmas as an excuse for publicity!” says everyone, in the Daily Star

Christmas is a great excuse to get coverage for your company – a point which was unintentionally made astoundingly clear in the Daily Star last week, in a story with perhaps the most PR-per-inch of any I’ve ever seen.