Tag Archives: hilton

“Hotels in the future are going to be amazing!” says luxury hotel in the now

Hotel news now, with the fascinating speculation as to what hotels might be like in years to come:

Beds that instantly morph into sofas, holographic fitness trainers and beetle bolognese: What hotels will be like in 100 YEARS revealed

In 100 years’ time, it looks like all hotels will receive five-star ratings from customers – every time.

That’s because according to a report on what hotels will be like in the year 2119, ‘every area of the hotel will instantly morph into a guest’s perfect, hyper-personalised space’.

And how will it do this? Thanks to ‘individual data insights, gleaned from embedded chip technology [in the skin]’ that will ‘beam to the hotel, so the space will be ready the moment a guest walks in’.

Source: Daily Mail, 20th June 2019

Hilton reveals what its hotels will look like in the future

Hilton hotel rooms are a few rungs above what you’d expect at the local Travelodge, but that’s nothing compared to what’s coming.

The luxury hotel chain has released a ‘future-gazing report’ about what the hotels of the future may be like. To give you an idea, the company reckons the lobby will respond to each individual’s real-time needs.

Source: Metro, 19th June 2019

It’s little surprise that this story, in which a futurist looks at what hotels might be like in the decades to come, was compiled by a luxury hotel chain:

The report – published by Hilton to celebrate its 100th birthday in partnership with world-renowned German futurologist and university lecturer Gerd Leonhard and other forward thinkers – has some examples of what it means by the ‘perfect space’.

The angle here could not be clearer: “Hilton hotels have been luxurious for the last 100 years, and they’ll be luxurious for the next 100 too!”. The story was almost certainly picked up from a Hilton press release.

Perhaps the futurist might have some thoughts on the future of journalism, and if it will still exist in any meaningful form 100 years from now…

“People need to take a relaxing break from work!” says luxury hotel, via psychologist-for-hire

“People need to take a relaxing break from work!” says luxury hotel, via psychologist-for-hire

Eagle-eyed Bad PR spotters would have noticed the name of the company behind the survey – Hilton Hotels. But they’re not the only ones backing this research:

Behavioural psychologist Jo Hemmings said: “Taking a break from work, or spending quality time with others, helps mentally, physically and emotionally.

“With a lot of businesses stretched to capacity, it’s worrying to see that many individuals are not taking all of the time off to which they’re entitled.

It’s good to see Jo Hemmings expressing genuine concern for the health of today’s workforce. I assume she’s doing so having done legitimate psychological research in the matter, rather than having been hired by Hilton Hotels to invent a plausible-sounding reason why people should visit a Hilton Hotel, right? Come on, you know the drill by now:

“Britain’s workforce should be encouraged to take regular time out to recharge their batteries.

“Taking a break from work and enjoying a holiday helps workers both mentally and physically, which really improves their productivity when they go back to work.”

Indeed, Jo Hemmings was hired by Hilton. In fact, she wasn’t only hired by Hilton – her website proudly lists an extraordinary list of clients and PR companies who Jo has sold her expertise to:

Having worked for PR companies as an expert for many years, where a psychological or relationship analysis is needed, and as a regular commentator on the psychological analysis of celebrities and other newsworthy events on TV and radio, Jo is aware how easy it can be to miss opportunities for brand awareness. With a love of social media and a healthy Twitter following, she can now be involved in your campaigns at an earlier level, creating and developing top-line survey topics and questions that will maximise human interest and news coverage. Jo can help you turn a proposed PR campaign into a story that will stand out from the crowd.

If anything says ‘legitimate and credible research’, it’s a psychologist offering to ensure opportunities for ‘brand awareness’ are not lost.

Still, it’s legitimate research still, right? Jo, after all, is a professional psychologist – it’s not like she’d lend a comment on research carried out by, say, Bad PR regulars Onepoll, right? Oh. Oh dear.