Tag Archives: geoff maynard

“Older things are very relevant!” says car firm selling old car model

Why we’re likely to seek adventure after reaching 50

FAR from feeling past it, the over- 50s are much more likely to try out online dating, go to Glastonbury or get their first tattoo.

An overwhelming sense to “live for today” first kicks in at age 24 – but hits again 30 years later with older Britons experiencing a “second wind” of life at age 54, according to a study of 2,000.

Far from showing signs of slowing down those interviewed confessed they are up for trying new experiences like hitting a karaoke bar or even swimming with sharks.

Source: Express, 31st August 2015

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So life really does begin at 50, then? Well, perhaps – or perhaps it’s more the case that people don’t become commercially written-off at the age of 50 any more, as businesses seek the disposable income of the end of the baby boomer generation. Specifically, in this case, a car manufacturer:

The poll was commissioned by Vauxhall Motors to launch the new Viva, the first version of which rolled off the production line over 50 years ago.

Not the most tenuous link we’ve seen exploited for PR purposes, but impressive nonetheless. Though I’m not sure I’m convinced by the marketing slogan they came up with:

Vauxhall’s Denis Chick said, “There is a general belief that being impulsive is for the young. “But our research shows a growing trend for those in their fifties, sixties and beyond becoming more adventurous than they were in their twenties.

“We’re seeing people adopt what we’re calling a This Gran Can attitude in later life, challenging the stereotypes of the older generation and having a lot more freedom than those who were this age in the Fifties and Sixties.”

“This Gran Can”? Way to turn a previously-empowering-and-successful slogan into something utterly annoying, Vauxhall. As for what ‘The Gran Can’ do, and what it has to do with Vauxhall? See what came in second on Vauxhall’s press release list of wild, adventurous things 50 year olds can do:

Dipping into ‘life savings for treats’

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Presumably treats like new cars – even something as wild, adventurous and exciting as… a Vauxhall Viva.

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“Life can be worrying!” says insurance company

“If you don’t wash those dishes you’ll die alone!” says cleaning firm

Bad news for anyone who leaves it a few days between doing the washing up: The Daily Express says you’ll die alone:

Tidy your home or be alone

A DIRTY home could leave you very lonely – as it can ruin your social life and your love life too, a survey has found.

Two-thirds of single people said they would shelve a second date with someone who is happy to live in filth.

Three-quarters of Britons would avoid eating at a friend’s house if the kitchen was dirty, and a third would not let their children play in a messy house.

An unhygienic home could even make you a laughing stock – with nearly a half of men and more than a third of women admitting they have gossiped about the state of a pal’s place.

Source: Daily Express, 15 March 2013

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That’s the bad news. The good news, luckily, is that this isn’t a real piece of research about the world – it’s an advert for a cleaning firm:

Pam Bader, boss of domestic cleaning firm Molly Maid which carried out the survey, said: “Even if someone has a fantastic career, amazing personality or a nice smile, a dirty house is a massive no-no.”

Unsurprisingly, the story originated from a press release put out by Molly Maid, designed to convince people that having a cleaner is not just a luxury, but a vital piece in the not-dying-alone jigsaw modern life has become.

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“Men are terrible at choosing presents for women!” says company selling gift vouchers

Depending on which company wants to promote its goods to you at any given moment, both men and women can be said to be awful at everything, all the time. Take, for example, the news that men are terrible at buying gifts:

MEN GET RAPPED FOR GIFT GAFFES

MEN rarely get it right when buying gifts for the other half, according to a survey.

Millions upset their partners by buying underwear which is the wrong size, wrong colour or too sexy.

They also buy toiletries which women would never use and perfume they don’t like the smell of.

Source: Daily Express, 10 November 2012

Why can’t men ever buy the right present? Underwear, perfume and vacuum cleaners top the list of gifts men get wrong (but women aren’t much better)

As we head into the festive period, so comes the conundrum of what gift to get your loved one. 

But according to a new survey released today, no matter how hard they try, when it comes to buying presents, men never get it right.

Topping the list of gifts that men get wrong is underwear. Research found that men fell foul of their other half by buying lingerie which is the wrong size or colour.

Source: Daily Mail, 9 November 2012

Who commissioned the survey which produced these headlines?

John Starr, for Gift Card and Voucher Week, which commissioned the poll, said: “Buying presents for women is a minefield.

“It looks like men should avoid buying anything for their partners to wear, all toiletries, anything for the house or kitchen or anything exercise related.”

The angle, then, is crystal clear: men are so poor at buying presents, it’s not worth even trying – far better, then, to buy a gift voucher from this handy gift voucher company.