The all-British Champions League final, between Liverpool and Tottenham Hotspur, was always destined to be a major opportunity for sports betting companies in the UK, which is why it was no surprise to see their PR teams hard at work. Take, for instance, this pandering effort in the Independent:
ENGLAND 1966 WORLD CUP KIT VOTED THE GREATEST OF ALL TIME BY FANS
The red shirt worn by England’s legendary World Cup winning side has been voted the greatest football kit of all-time in a new poll.
The simple design, a plain red top featuring the Three Lions emblem on the top left, was produced by Umbro, which manufactured some of England’s most memorable shirts up until 2012.Source: Independent, 30th May 2019
Which company was responsible for this piece of opportunistically-timed non-news?
“The research suggests sentiment plays a big part when it comes to deciding which shirts are the best,” said a spokesman for football betting website, FootballJunkie, which commissioned the survey. “Shirts worn by unsuccessful sides are perhaps unfairly forgotten, despite being fantastic designs, which brings to mind the 2009/10 England kit.”