Tag Archives: Ecsentual

“Divorced people should get plastic surgery!” says plastic surgeon

Are you a silver separator? If you’re over 60 and recently divorced, you just might be – at least according to the Daily Star:

OLDIES IN RUSH TO BE YOUNGER

A BOOM in divorces by over-60s has led to a massive rise in older women and men booking cosmetic beauty treatments and buying anti-ageing products.

Newly-single female OAPs want to emulate still-got-it older stars like Dame Helen Mirren, 67, and Susan Sarandon, 66, as they get back out dating.

And men want to copy “silver foxes” such as Pretty Woman star Richard Gere, 63, and Taken star Liam Neeson, 60.

Source: Daily Star, 25 January 2013

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And the Daily Mail:

Rise in cosmetic surgery for over-60s as ‘silver separators’ aim to look younger to find new love 

A generation of ‘silver separators’ are booking cosmetic surgery and buying more anti-aging products as they return to the the dating game in their retirement years.

The number of couples divorcing in their 60s and 70s has risen dramatically in the last decade and now these newly single men and women are looking to enhance their image in their quest to find fresh romance.

The female ‘silver separators’ want to look like still-got-it older stars such as Dame Helen Mirren, 67, and Susan Sarandon, 66, while the men are emulating ‘silver foxes’ like actors Richard Gere, 63, and Liam Neeson, 60.

Source: Daily Mail, 25 January 2013

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There’s hope for the older generation in the dating game yet, it seems, with the over-60s back on the market – and it’s a good job there are companies out there willing to help out. Companies like, for example, cosmetic surgeons Lovelite:

LoveLite clinical director Donnamarie McBride said: ‘A year or so ago we had very few clients over the age of 60, and handful in a year at most.

‘But recently there has been a massive increase in demand and we’ve seen as many in the past month as we would have done in nearly half a year previously. The over 60s age group is without a doubt the fastest growing area in the non-invasive cosmetic treatment market at the moment.

‘Almost all of the women that come to us have just become separated or divorced, and they are wanting to improve their appearance and get back to their more youthful figure.’

Lovelite, you’ll be unsurprised, were one of the companies behind this story, with their press release surfacing on the MyNewsDesk.co.uk distribution site.

Another company on hand to help these mystical ‘silver separators’ is beauty retailer Escentual:

…CEO Rakesh Aggarwal said in just the last year the over-60s beauty market had gone from a tiny part of the business to a multi-million pound sector.

He said: ‘Many more anti-aging skin-care products are specifically created for the more mature market now.

‘A lot of our customers are looking for anti-aging products that slow the appearance of facial wrinkles and lines and many are looking for products that turn back the clock on other specific parts of the body but without the need for any surgical procedures.’

Handily enough, Escentual were the other company to have posted a press release to MyNewsDesk.co.uk describing their services for the ‘silver separators’. Which all makes sense, given that the two companies share a single PR Account Executive in the shape of an intern at AOBPR.

Do the ‘Silver Separators’ exist? Who knows. All we can be really certain of is that a PR company thought it made for a nice way of convincing an older generation that cosmetic surgery and beauty treatments could reinvigorate their lives.

Valentine’s Day retailers say it with flawed surveys

It’s February 14th, and in accordance with tradition the nation will be heaving tonight with the sounds of relationships the country over being consumated. Specifically, the relationships between PR agencies and their satisfied clients, as retailers and businesses cash in on the Valentine’s Day media free-for-all.

While the exploitation of the most commercial of the Hallmark Holidays is nothing new, 2013 certainly hasn’t let the side down – the first rains of the Valentine’s PR monsoon falling as early as January, with pioneering research into the evolution of the pet name (Daily Mail, January 28th) published in the Daily Mail:

Move over darling! Old-fashioned favourite beaten into third place as babe and baby become Britain’s top terms of endearment

The research found that terms of affection such as ‘darling’ and ‘sweetheart’ have been superseded by more modern and streamline pet-names like ‘baby’ and ‘love’ (both of which were actually only invented in the year 2000 as part of Britain’s preparations for the Millennium Bug). These findings have far-reaching implications, according to the researchers – who coincidentally are a sex toy retailer named after two common pet names:

Lovehoney co-founder Neal Slateford said: ‘The ways pet names have changed over the years show we are getting even more affectionate towards each other and a little less formal.

‘As a nation, we are learning to lighten up when it comes to love and sex. That has to be a good thing.’

If I were an online sex toy retailer, I’m sure I’d find ample reason to agree. Still, that the survey produced media-friendly results of potential benefit to the company carrying out the research should in no way undermine the credibility of this online, self-reported and entirely-subjective poll, even as further findings from this PR exercise are explained:

And while the British might have a reputation for being unromantic, the poll found that the opposite is true, with 72 per cent saying that Valentine’s Day is a great excuse to show a partner how much they appreciate them.

If anybody is still unsure how to show a partner how much they’re appreciated, a Mr Slateford at Lovehoney.co.uk has a number of expensive suggestions for you. Or perhaps you could always turn to vibrator vendors ‘Desire and Pleasure’, whose own online self-promotional pseudo-research was featured in The Sun (The Sun, February 7th):

CASH-strapped Brits are shunning expensive romantic nights out this Valentine’s Day — and stocking up on SEX TOYS instead, a survey claims.

The unromantic reputation of Britons was similarly noted by British tourist board ‘Visit Britain’, who pointed out (Daily Mail, February 10th):

Britain ‘too stuffy’ to host romantic visit as Italy and France is preferred by tourists

While we may be too stuffy to be romantic, we’re not too stupid to recognise reverse psychology. The lack of romance in modern-day Britain is clearly an area fraught with controversy, with a study published by Interflora insisting that Britons are a nation of romantics who fall in love at first sight (Daily Mail, February 6th), with one in five Brits positive the best way to declare new-found love is with a nice bunch of flowers. If only they could find a suitable florist.

While there’s clearly some rigorous academic dispute over the romance levels of the average Brit, at least one thing is certain – somewhere in Britain can be arbitrarily declared as more romantic than everywhere else. After all, in any closed set with random variance, there has to be an upper and lower limit – and what better way to highlight normal statistical distribution than by letting people know you sell perfume (Daily Mail, February 1st)?

When it comes to Valentine’s gifts, we’ve an abundance of research – each piece diligently compiled by online survey companies using questions written very carefully by PR companies on behalf of businesses aiming to use Valentine’s Day to secure column inches. Voucher website Groupon, for example, revealed flowers and chocolates just don’t cut it (The Sun, February 12th), and instead a gifts need to be memorable – rather like one of the experiences you can buy inexpensively on voucher websites like Groupon. And heaven help you if you get last-minute flowers from a petrol station – voucher website NetVoucherCodes.co.uk have research proving such an idea is a no-no (Daily Mail, February 11th).

On the other hand, as retailer Debenham’s helpfully researched, it’d be a good idea to buy the lady in your life some ‘posh knickers’ (Daily Mail, February 6th). Or perhaps you should take part in the British Heart Foundation’s charity initiative to write your partner a love note – after all, the BHF’s own research proves women prefer a simple, thoughtful gesture to an expensive gift anyway (Daily Mail, February 12th). But remember to buy your mistress something nice, too (Daily Mail, February 12th) – an extramarital dating website has research which says this is wise.

For those in long-term relationships, Valentine’s Day isn’t necessarily all department-store knickers and online vouchers – there are innumerable pitfalls into which the unsuspecting lover could fall. Fortunately, there’s a wealth of PR-led research with commercially-valuable conclusions to guide an impressionable couple – with advice from MSN to avoid relationship-killing public display of affection (Daily Mail, February 12th) and data produced by internet security experts McAfee (Daily Mail, February 5th) proving that not only are your exes cyber-stalking you, but that those explicit photos on your smartphone are vulnerable to being hacked unless you can find an expert willing to sell you internet security. Even married couples aren’t safe from the relationship curse, with research proving that excitement, romance, sex and affection are dead in the water after three and a half years of marriage (The Telegraph, February 9th) – that the data was gathered by Co-op Foods probably has nothing at all to do with their Valentine’s Meal Deal and associated ad campaign.

Of course, if all else fails, you could always opt for the free Valentine’s Day Divorce (Daily Mail, February 12th). After all, there’s only 365 days left until Valentine’s Day – and there’s a hell of a lot of spurious, commercially-driven and scientifically-worthless online surveys to fill in before then.

Originally published in The Guardian, 14 February 2013

“Women have lots of make-up!” say make-up retailers

Have you ever noticed that women have a lot of make-up? The Daily Mail has. Frequently. For instance:

That’s a lot of lippy! Women spend £172 to fill average make-up bag

A make-up bag can be among a woman’s most precious belongings.

So perhaps it is no surprise that the average value of its contents is a rather expensive £172.

A survey of more than 2,000 customers of beauty retailer Escentual.com found that a make-up bag and contents were often the single most expensive item that many women took out of the house with them.

Source: Daily Mail, 17 January 2013

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Who were the company who figured out that women spend a lot of money on make-up? That would be make-up retailer Ecsentual, who make money from women spending a lot on make-up.

Such startling and mascara-heavy-eye-opening findings isn’t Ecsentual’s first foray into hard-core research – in fact just a week earlier their crack team of researchers discovered that women keep the make-up they buy until they’ve used it up:

Is YOUR eyeshadow a breeding ground for bacteria? Women keep make-up for six YEARS after expiry date – leaving them at risk of infection

A new survey reveals British women keep hold of their make-up products for six years after they go off – behaviour that could potentially be a ticking health time bomb.

Many Brits are holding onto their make-up treasures much longer than the use-by date, exposing them to toxins and bacteria, which lead to unnecessary breakouts and risk of eye infections.

Eyeshadow was revealed as the item that spends the longest time languishing at the bottom of make-up bags, with women keeping hold of them for seven years – nearly six years too long.

Source: Daily Mail, 9 January 2013

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The real tragedy to Ecsentual’s research is that it comes just too late for the poor hapless male, who may have been tempted to venture into the make-up market just weeks before these remarkable findings came out, in buying their partners gifts for Christmas.

‘Of course it’s what I wanted dear’: Women will throw away £676million of unwanted Christmas and birthday beauty gifts
– On average, British women will bin £26 of unwanted beauty gifts
– Total wasted money of spurned presents adds up to £676million
– ’Always check it’s her brand’ says firm that did the research

Nine out of ten British women will receive beauty products from loved ones this Christmas – but a jaw-dropping £676million worth will never be used, according to a poll.

The average British woman will throw away two Christmas beauty gifts, worth an average of £26, according to new research by teeth-whitening brand Blanx.

Source: Daily Mail, 2 January 2013

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If only British men had the advice of cosmetics firm Blanx before Christmas, just imagine how many comsetic products could have been spared the January bins! Think of the lipsticks, oh God won’t someone please think of the lipsticks!