Tag Archives: daily mail

“Giving stuff up for Lent leads to lots of savings!” says vouchers website

Catholic abstinence news now, with the Daily Mail reporting on the things we should have given up over Lent:

How to save £1,000 this Lent: Experts reveal how quitting coffee, cigarettes and CHOCOLATE could help you put aside enough to buy a designer handbag

It’s traditionally a time for abstinence and experts say Lent will not only give your willpower a boost but your wallet too.

Money-saving specialists claim you can save hundreds of pounds this Lent by ditching your vices including coffee, chocolate and ice cream.

In fact quitting so-called ‘addictive’ products such as sweets, pizza and even smartphone purchases could help you make a total saving of almost £1,000 – enough to buy a coveted Mulberry Bayswater tote.

Source: Daily Mail, 23rd February 2017

I’m positive Catholics across the nation are delighted to learn that the Daily Mail is in their corner, especially at a time of moderate sacrifice. Although it’s fair to say the Mail has motives beyond assuaging Catholic guilt – like filling their pages with readily-available, search-engine-optimised PR copy:

That’s according to the money saving team at PromotionalCodes.org.uk who have calculated how much money we could save we they successfully ditch our cravings for 40 days and 40 nights.

Where in the Bible does it say that when you’re giving things up for Lent you can’t also make a buck or two? Well, nowhere really, mainly because there’s nothing about Lental sacrifice in the Bible, but that’s neither here nor there, as the PR spokesperson can attest:

Darren Williams from Promotionalcodes.org.uk said: ‘Usually Lent is about sacrificing something that you love, and often people tend to give up products that are unhealthy for them.

‘However, there could also be serious benefits to your wallet as well as your health when it comes to cutting out your cravings for Lent.

‘Britain has a major binge culture, and if people are able to cut out just one of the products that they love to indulge in the savings could be enormous.

Forget demonstrating your fealty to Jesus Christ, with these voucher-led savings who can afford not to Lent? Right, Promotionalcodes?

“Some people have affairs!” says affairs website

Astrology news, in the Daily Mail, with the revelation that the stars may dictate who is unfaithful and who is true:

Can you tell a cheater by their star sign? Survey reveals those who are born under Aquarius, Pisces and Aries are more likely to be unfaithful

A survey has revealed that which star sign you are could indicate whether you are more likely to cheat on your spouse.

Source: Daily Mail, 30th December 2016

Admittedly, a more accurate marker of whether someone is likely to be unfaithful is whether they are signed up to the website of the orignator of this piece of PR:

Australian extra-marital dating website Victoria Milan found there was some correlation between people who were likely to cheat and which of the 12 zodiac signs they were born under.

“People have sex!” says pharmacy company launching a range of lubricants

Sex news in the Daily Mail, here, with the revelation that you’re statistically likely(ish) to be having sex at a certain point on a Sunday morning:

Sex O’Clock: Survey reveals 9am on Sunday is the most popular time to get intimate – but don’t expect passion to peak at 9pm on a Tuesday!

You’re not alone if you enjoy morning sex on the Sabbath.

New research shows that 9am on a Sunday is the most popular time of the week for British couples to get busy between the sheets.

While Tuesday at 9pm is the least desirable opportunity for intimacy, according to a survey of 2,000 adults.

Source: Daily Mail, 1st February 2017

The company behind this piece of research?

Commissioned by Superdrug, the results also noted that Saturdays are collectively more popular than every other day.

Ironically enough, Superdrug were also the company who in 2011 claimed, based on equally sound research of theirs, that women only feel sexy once per week – on a Saturday night (except, of course, when they’re buying the requisite products from Superdrug to feel better about themselves).

So I suppose we have to believe that most women have sex when they aren’t feeling sexy, or that over the last six years the social landscape has shifted by around 12 hours like the libidinal equivalents of tectonic plates. Or, perhaps, Superdrug’s research is meaningless PR guff. Motivated PR guff, indeed:

Conveniently, Superdrug co-ordinated their research with the launch a new range of of sexual lubricants.

It’s more than a little rich of the Daily Mail to play the knowing “conveniently” line here, when they conveniently publish PR non-stories like this on a daily basis in their quest for cheap and plentiful clicks.

“You should be worried about all the things that can go wrong!” says insurance company

It’s not uncommon that the Daily Mail features worrying news, but it’s relatively rare that that their worrying news is specifically about worrying:

How much does your worry WEIGH? Quiz allows you to determine if your stress is the equivalent of a feather, a pig or a bear

Ever wanted to know much worry you’re carrying on your shoulders? Well now you can.

From a 100g feather to a 78st grizzly bear, a new interactive tool allows users to get a rough calculation of how much their stresses weigh.

Created using a formula, the ‘weight of worry’ calculator asks people how often they fret about various factors in their life.

Source: Daily Mail, 3rd March 2017

That’s right, this astonishing new interactive tool can actually tell you the weight of your worries! Like that’s a real thing, and like worries are measured by the gram! It’s amazing what they can do with nonsensical marketing science these days, isn’t it?

How might they calculate the weight of your worries, you may well ask? Well, you see, it’s simple: they ask you to rank a range of issues on a scale of 1 to 10:

Then they ask entirely-quantifiable questions, like:

How much time you spend worrying about money / finances each day, in minutes?

How much time you spend worrying about PERSONAL ISSUES each day, in minutes?

How much time you spend worrying about FAMILY each day, in minutes?

If you can’t spot the problem here, consider precisely how anybody is meant to quantify what “time spent worrying” means – do you add up the duration of every thought? Or do you only count time where you’re sitting down actively fretting? What if your mind wanders to money woes while you’re driving – is that counted as time worrying, or time driving? If you have two thoughts lasting 10 seconds, two minutes apart, is that two minutes of worrying or just 20 seconds?

None of these questions are answerable, because time isn’t a meaningful measure of worry, especially in self-reported studies. This is meaningless, non-data.

Still, once they have your meaningless data, they need to do *something* with it – which is why they use a specially-derived (aka ‘made up’) formula to turn your numbers into a weight:


The researchers used the formula 5a+Y+T = X to determine how much someone’s stress may physically weigh,

a = general worry level across all areas of life

Y= total level of other worries in each area of life (family, money, etc.)

T= total time spent worrying

X= weight

And then, obviously, they turn that weight into an equivalent-sized animal:

From a 100g feather to a 78st grizzly bear, a new interactive tool allows users to get a rough calculation of how much their stresses weigh

So that’s obviously bulletproof and rigorous research, and well-worthy of this story’s inclusion in the Daily Mail Health section.

Needless to say, this is not legitimate research, and is merely an advert disguised as science, created by insurance firm LV=:

Politics, economics and social affairs are just three of the potential concern factors in the tool developed by LV=.

The British car, home and life insurance firm has concluded the average weight of worry to be 496lbs (225kg) – similar to that of a panda bear, pig or lion.

Effectively, this spurious and nonsensical stress calculator is just a way of saying, “Hey, people, aren’t you worried that something bad will happen and you won’t be able to afford to pay for it? Get some insurance from us!”.

“Shopping on the high street is stressful!” says online marketplace

Christmas shopping can be as stressful as running a MARATHON: Hitting the high street may increase your heart rate by 33%

With less than six weeks to go until Christmas, high streets around the world are packed full of busy shoppers stocking up on their presents.

But a new study suggests that Christmas shopping may be more stressful than realised.

The research showed that heart rates tend to increase by 33 per cent while Christmas shopping – which is on par with the increase while running a marathon.

Source: Daily Mail, 17th November 2016


Shopping on the high street over Christmas is so stressful it affects your heartrate in much the same way as running a marathon, according to this latest research. If you’re thinking “surely that can’t be true”, you’re almost certainly right, and you’re almost certainly missing the point – this is a press release put out by a company with an axe to grind. In this case, eBay:

The study was run by eBay, who investigated the physiological responses of shoppers, during a 60-minute shopping experience.

It isn’t hard to imagine why eBay, an online marketplace, might want to tell people that being out on the high street and buying presents in person is awfully stressful and just not worth it. After all, most of that shopping can be done from the comfort of your laptop, and a certain shopping website, right?

“You need to follow expert advice to find live!” says dating site claiming to be experts

Stuck looking for The One? Expert reveals what YOU should be considering in a partner (and opposites definitely DON’T attract)

It’s long been claimed that opposites attract but experts have found that may not be the case after all.

After looking at a number of different physical and personality traits across more than one million of its members, the experts at Match.com have found that singles are overwhelmingly more likely to hit it off with someone similar to themselves.

Source: Daily Mail, 8th November 2016


Dating advice in the Daily Mail here, courtesy of a dating website who wants to advertise that they exist and want to highlight the fact that they like to promote themselves as experts in dating science – Match.com.

“Staying in a hotel is fun!” says travel company

How many hotel sins are YOU guilty of? From stealing bathrobes to lying for an upgrade, tourists confess all

Hotels far and wide have been known to bring out people’s rebellious streak.

According to a new study, 39 per cent of British guests, for example, confess to having stolen items, and 41 per cent are guilty of sneaking more guests into a room than they booked for.

So how many of the top ten rules have you broken?

Source: Daily Mail, 9th November 2016


Reading this list of things you shouldn’t do in a hotel really gives you a few ideas, doesn’t it? It really makes you think about what you could do next time you stay in a hotel, right? It really makes you want to go book a holiday soon so you can be in a hotel before you know it, don’t you think?

According to Sunshine’s poll, 52 per cent of Brits have checked out later than they were supposed to, making this the most common sin.

Sunshine, the company behind this story, is a travel company, in case that wasn’t clear from the tone and pitch of the article.

“Having children is expensive!” says price comparison website

The pink tax strikes again! Girls cost £30,000 MORE to raise than boys – and experts say it’s all down to clothes and makeup

They say little girls are made of sugar and spice but it seems they are also made of money – and lots of it.

It has emerged that girls cost a staggering £30,000 – more than the average UK annual salary – to raise than boys.

Experts found the cost of raising a child from birth until the age of 18 came to £79,176 for a boy and £108,884 for a girl – a difference of £29,708.

Source: Daily Mail, 9th November 2016


Real research? Or just a reason to mention a price comparison website in the press?

The study, by MoneySuperMarket.com, found it was girls’ clothes, toiletries and makeup that weighed most heavily on their parents’ wallets.

“Paying for children’s parties can send you into your overdraft!” says current account

Children’s birthday parties cost families £218: Half of parents admit blowing their original budget with £77 on a venue and £33 on food

The average child’s birthday party now costs over £200, as parents come under pressure from ‘pester power’ as well as trying to out-do other families, research suggests.

Nationwide Current Accounts, which commissioned the survey, said the findings suggest that inviting a few friends round for jelly and ice cream and a game of pass the parcel no longer seems to ‘cut it’.

Source: Daily Mail, 7th November 2016


Keeping kids happy around their birthday is a pricey affair, and can far exceed the budget set aside by parents, according to this article from the Daily Mail… an article that was sourced from a press release by a building society. What might their angle be?

One in 25 (4%) parents had received contributions from relatives to help with their party costs, while one in six (15%) had used a credit card to fund the occasion and one in 20 (5%) had dipped into their overdraft.

If you’re going to have to dip into your overdraft to make ends meet, you’re going to need a current account with a good and flexible overdraft, right?

Phil Smith, Nationwide Building Society’s head of current accounts, said: ‘For kids, the best parties are often more about spending time with their friends, rather than a lavish event, so parents shouldn’t feel under pressure to over-deliver.’

Parents shouldn’t feel under pressure to over-deliver, says a press release from a company telling parents they are under pressure to over-deliver.

“Kids get loads of tooth money from the tooth fairy these days!” says online voucher company

Tooth fairy now brings children SIX POUNDS a tooth – but only if they live in the North West

The Tooth Fairy appears to be giving children in the North West a whopping £6 per tooth.

New research has revealed the regional favouritism by the Tooth Fairy, highlighting a £5.50 difference per tooth between the highest and lowest paying regions.

Those in the North West receive on average £6 per tooth, while those in the West Midlands get on average 50p per tooth.

Source: Daily Mail, 4th November 2016


Coming straight out of the classic ‘kids these days have it too easy’ file, the revelation that children get money for their lost teeth, and that given the nature of inflation, that monetary amount differs from the amount you received as a child, if the thoughts of a doubtlessly-suspect market research poll can be believed, which of course they can’t. A poll which was commissioned, incidentally, by online polling company and serial Bad PR players Voucher Codes Pro:

The team at www.VoucherCodesPro.co.uk conducted the research as part of an ongoing study into Britons’ finances, with a particular focus on children’s pocket-money politics.

George Charles, spokesperson for www.VoucherCodesPro.co.uk, made the following comments:

‘It doesn’t seem fair that some get more from the Tooth Fairy than others, but ultimately if the child is happy with a visit from the Tooth Fairy then it doesn’t matter what is left behind in exchange for the teeth that have fallen out.

‘It’s interesting though that the majority of children go shopping for sweets following the loss of a tooth; probably not something that dentists would advise, but hey, they’re going to lose their baby teeth anyway.’

It’s not so much an insight into the rising cost of childhood tooth loss, as it is an advert for a company that makes money distributing online money-off vouchers and has no better way of marketing a product that is quite so intangible than to run dodgy PR surveys in the national news.