Tag Archives: daily mail

“Kids get loads of tooth money from the tooth fairy these days!” says online voucher company

Tooth fairy now brings children SIX POUNDS a tooth – but only if they live in the North West

The Tooth Fairy appears to be giving children in the North West a whopping £6 per tooth.

New research has revealed the regional favouritism by the Tooth Fairy, highlighting a £5.50 difference per tooth between the highest and lowest paying regions.

Those in the North West receive on average £6 per tooth, while those in the West Midlands get on average 50p per tooth.

Source: Daily Mail, 4th November 2016


Coming straight out of the classic ‘kids these days have it too easy’ file, the revelation that children get money for their lost teeth, and that given the nature of inflation, that monetary amount differs from the amount you received as a child, if the thoughts of a doubtlessly-suspect market research poll can be believed, which of course they can’t. A poll which was commissioned, incidentally, by online polling company and serial Bad PR players Voucher Codes Pro:

The team at www.VoucherCodesPro.co.uk conducted the research as part of an ongoing study into Britons’ finances, with a particular focus on children’s pocket-money politics.

George Charles, spokesperson for www.VoucherCodesPro.co.uk, made the following comments:

‘It doesn’t seem fair that some get more from the Tooth Fairy than others, but ultimately if the child is happy with a visit from the Tooth Fairy then it doesn’t matter what is left behind in exchange for the teeth that have fallen out.

‘It’s interesting though that the majority of children go shopping for sweets following the loss of a tooth; probably not something that dentists would advise, but hey, they’re going to lose their baby teeth anyway.’

It’s not so much an insight into the rising cost of childhood tooth loss, as it is an advert for a company that makes money distributing online money-off vouchers and has no better way of marketing a product that is quite so intangible than to run dodgy PR surveys in the national news.

“You’re more loyal to your favourite wine than your partner!” says supermarket wine buyer

The drinkers who stick with a wine longer than a partner: Pinot Grigio is the nation’s favourite grape ahead of Merlot and Chardonnay

Wine lovers stick with their preferred variety for longer than many stay with their partners, research suggests.

Pinot Grigio is the top choice for British drinkers, followed by Merlot and Chardonnay.

Some 52 per cent of drinkers said they remained loyal to their preferred grape for ten years or more, a survey revealed.

Source: Daily Mail, 28th October 2016


People pay a lot of attention to their favourite variety of wine, sticking with their top tipple for longer than they stick with their relationship… according to this ‘research’ from a supermarket and their alcohol buyer:

Simon Cairns, trading manager for beers, wines and spirits at the Co-op, which commissioned the poll, said: ‘We all know how easy it is to get stuck in a rut with our relationships to wine, but there’s a whole world of different wines out there for you to enjoy and try.’

With clearly such importance placed on the type of wine we’re drinking, thank heavens the good people at Co-op are willing to pay PR companies to come up with newsy-sounding headlines to help raise awareness of this very important issue, as well as where we can pick up our favourite plonk on the cheap.

“Look at all these women looking for ‘sugar daddies'” says sugar daddy ‘dating’ site

From a saucy single mother to a VERY sultry lawyer, controversial dating website introduces the 15 lingerie-clad beauties who will compete for the title of Sugar Baby of the Year

Fifteen young women who love to be pampered and financially cared for by wealthy older men are competing for the title of Sugar Baby of the Year.

The controversial dating site Seeking Arrangement, which pairs well-off men with attractive women looking to enjoy the finer things in life, is offering this year’s winner of the annual competition a role as a brand ambassador, the cover of the 2017 Sugar Baby Calendar, and a cash prize of $10,000.

Source: Daily Mail, 28th October 2016


The Daily Mail here, cheerily and lustily showcasing the various women competing for the coveted crown of ‘Sugar Baby of the Year’ – a title invented to promote the ‘Sugar Daddy dating website’, Seeking Arrangement.

The site claims to match up rich men who are looking for company with young women who are happy to be paid for their company – as a business model, it’s so strikingly similar to prostitution that the site has been banned in a number of American states, yet the Daily Mail happily promote this PR-derived competition, primarily as an excuse to run photos of young, semi-naked women.

The Daily Mail have form for this: back in 2013, in an article for the New Statesman, I revealed that the Mail printed 29 stories in 11 months, all derived from press releases from Seeking Arrangement or one of its affiliates. Ironically, this astonishing run came at the same time that the Mail celebrated a ‘victory for decency’ in their campaign against online pornography.

It’s disheartening, but not surprising, that the Mail haven’t cleaned up their act. In fact, a cursory Google search shows they have printed at least 26 stories in 2016 derived from PR from Seeking Arrangement. So much for their commitment to decency.

“You’re a fool if you don’t know where your food comes from!” says food labelling scheme

Capers are a small fish and turmeric is a flower: Clueless Britons reveal the food ingredients they know NOTHING about

Britain’s collective obsession with cooking shows is well documented, but it seems our love for watching others whip up culinary delights doesn’t necessarily translate to supreme kitchen skills at home.

New research has revealed that the majority of British people are completely clueless when it comes to identifying common ingredients.

Worryingly, one in five adults think a salty caper berry is a small fish, while one in 10 believe that super spice turmeric is a type of flower, according to a recent survey.

Source: Daily Mail, 19th October 2016


Oh those poor clueless Brits, so astonishingly ignorant about basic food preparation! To think that lots of people told a meaningless and opaquely-designed online poll that they thought a caper berry was a type of fish! This surely speaks volumes about the nature of the British populace as a whole, and draws clear and firm conclusions about what we know and what we don’t know about food.

Either that, or it’s essentially an advert for a company who benefit from pushing the narrative that people know too little about the origin of their food:

It follows the revelation that the average UK adult only ever uses half of the ingredients stored away in their kitchens, according to a survey of 2,000 adults by Red Tractor Lamb…

Nick White, for Red Tractor Lamb, said: ‘Brits cook at home about six times a week, and the results of this survey showed that very few are getting the most out of their kitchens.

‘From ingredients to equipment, there’s a huge difference in what people have and what they actually use on a day-to-day basis.

He added: ‘Fifteen per cent of people say they never experiment with spices, which is far too low – we want people to dig into their cupboards, find an unused spice and try to create something special.’

As a scheme designed to promote locally-sourced food and to encourage consumers to expand their palette, it’s easy to see why Red Tractor might want to highlight the ignorance of the average person in the kitchen, whether the data they present is true or not.

“Your partner is almost certainly cheating on you with a colleague!” says affairs website

Could your partner’s JOB determine if he’ll cheat? Bankers and brokers are revealed to be least faithful (with pilots and doctors not far behind)

Bankers and brokers are the most likely to stray and cheat on their partners, an eye-opening survey has revealed.

Those in the financial sector are most prone to betraying their loved one, followed closely by pilots and doctors and nurses.

Research also showed that two out of three adulterous women (65 per cent) say they strike up affairs with people from the office – as they suggest it makes work more exciting and fun.

Source: Daily Mail, 16th October 2016


The Daily Mail, here, putting minds at rest by telling readers that their partner is almost certainly sleeping with that guy from work. However, the source of the statistics ought to offer a pinch of doubt:

The survey was taken of 5,658 cheating women, and conducted by Victoria Milan, a website for married and attached people looking to have affairs.

While this story may on the surface look like an article on which jobs feature the highest level of promiscuity, in reality it’s an excuse for a website that trades in affairs to send two clear messages:

  1. Women are clearly totally up for an affair; and
  2. Everyone is having affairs, so it’s totally normal and you should consider it.

It’s actually superficially surprising to see the Mail take the line that it’s the women who are responsible for having affairs – so surprising, in fact, that the Mail’s picture desk doesn’t appear to have gotten the memo, and runs the story with plenty of photos of adulterous and untrustworthy men, contrary to the angle of the article.

However, under the surface, the secondary, subtler narrative is aimed at men, sending the message that women are essentially ‘gagging for it’… and Victoria Milan knows how you can get access to these horny and up-for-it girls:

Sigurd Vedal, founder and chief executive of Victoria Milan, said the survey showed that people are more into having a great time and enjoying life than advancing their careers.

‘The survey clearly shows that even though there’s a risk to your career, having an affair at work makes life a lot more pleasant.

‘At the same time, the majority of cheaters would steer clear of mixing work with pleasure – not because it damages their career, but because they are at risk of being found out, or will feel uncomfortable.’

It may be the most subtle the owner of a website which sells itself on the Ashley Madison business model could ever be accused of being.

“No-one else will pay for your pothole-damaged cars!” says breakdown service

BRITAIN’S CRUMBLING ROADS: Drivers claim for pothole damage ‘every 17 MINUTES’

BRITAIN’S roads are crumbling so badly that drivers make a claim for pothole damage every 17 minutes, the RAC Foundation revealed yesterday.

In the last financial year drivers made at least 31,483 claims against councils for vehicle damage caused by poor road conditions.

The total was 9 per cent up on the previous year, said the analysis of data from 204 out of Great Britain’s 207 local authorities.

Motorists claimed for damage including punctures, wrecked wheels and broken axles.

Source: Express, 13th October 2016


Drivers pay the price for pothole plague: Motorists now making a claim every 17 minutes for damage

Motorists whose cars are being damaged by potholes on Britain’s ‘crumbling third world roads’ are making a compensation claim to councils every 17 minutes, a damning new report reveals today.

But while the number of claims made has risen by nearly 9 per cent, the money that cash-strapped councils are paying out to hard-pressed motorists is actually falling, leaving drivers out of pocket, according to the respected RAC Foundation.

It says that last year drivers made at least 31,483 claims against councils across Britain for potentially ‘life-threatening’ vehicle damage – equivalent to one every 17 minutes.

Source: Daily Mail, 13th October 2016


A report on the crumbling state of British road infrastructure here, and the impact our broken roads has on the everyday driver. While the data may well be true, the source is hardly without vested interest:

RAC Foundation director Steve Gooding said: ‘These figures are symptomatic of the inadequate funding available for local road maintenance.

‘Drivers worried about the cost of running a car scarcely know where to look. They must try to keep one eye on rising pump prices and another on the potholes that can add hundreds to their annual motoring bills by causing damage to tyres and wheels.

I’m sure the RAC have drivers’ best interests at heart in highlighting the damage that can be done by pot-holed roads, but they also won’t be too disappointed if the reminder prompts drivers to ensure they have breakdown cover, should the worst happen.

“House prices differ around the country!” says mortgage lender

How a brick costing 89p is worth £121 when it is part of a London house…but £22 if the property is in Belfast

It’s enough to make anyone think twice about buying a house.

Soaring property prices mean the average brick in a UK house is worth more than £47, based on the property’s overall value.

This same brick would have cost £35.70 in 2006, meaning the price has risen a third over the past decade, research has found.

Source: Daily Mail, 13th October 2016


A shock revelation in the Daily Mail here, stunning absolutely nobody with the news that houses in one part of the country cost less than houses in a different part of the country. It’s almost as if this whole story is little more than a press release from a mortgage provider looking to grab a little media coverage…

Raheel Ahmed, head of Barclays Mortgages, said: ‘It is particularly interesting to see the regions and cities outside of London which are experiencing significant growth in house prices.

‘While a north-south divide does remain, cities such as Sheffield, Nottingham and Leicester are experiencing strong growth, and this is forecast to continue through to 2020.’

Coincidentally, articles in one part of one newspaper are worth a lot less than articles in a different part of a different newspaper that have been written by an actual journalist rather than a bank’s PR department.

“Having the right smile is crucially important!” says tooth whitening product, via ‘facial reader’

What does YOUR smile say about you? Find out if your grin reveals you’re confident, fake, shy – or just very smug

People smile for all kind of reasons – not all of them good. Smugness, embarrassment and fear can all cause smiles. Can you recognise which is which?

The type of smile you have can reveal a lot about you.

Find out below what your smile indicates about you according to top facial reader Jean Haner.

Source: Daily Mail, 8th October 2016


It can sometimes be genuinely impressive, the lengths that companies will go to shame women about thier looks and therefore prime them for a commercial message. Take this story, about the huge importance your smile carries, and how each of our smiles (and by ‘our’, I mean women, of course) says so much about what kind of person we are. This particular piece of PR enlists the help of ‘expert’ Jean Haner, who is described as a ‘facial reader’. What precisely is a facial reader, you might be wondering? Well, as she describes herself:

In a private consultation, Jean reads the patterns in your face and your birth date, to show you the rich design of your inner nature, and where you are in the cycles of time, to help you achieve personal change and professional success.

Jean will also answer your questions about things like career issues, personal relationships, problems or decisions, and how to discover your true calling in life.

So, it’s part astrology, part physiognomy, all bullshit. Glad to know we have an expert on the case to tell us all about the importance of having the right smile, and how vital our appearances are. Who drafted in a woo-merchant in order to flog their cosmetic product?

When someone looks down as they smile, it can be a sign of shyness and self-consciousness and a lack of confidence, especially if they also cover their mouth with their hand,’ explains Jean, who released her findings in conjunction with Instant White Teeth. This type of smile can also signal embarrassment or can be done purposefully to appear alluring.

A tooth whitening company, no less. Which might go some way towards explaining why such emphasis is placed on the appearance of teeth in the article:

An open mouthed smile, where the lips are stretched and the teeth are on display, exudes confidence, warmth and a positive energy. ‘This kind of smile goes beyond just showing friendliness,’ says Jean.

“We can dress anything up as a revelation if we put it in an infographic!” says travel company

Revealed: The best way to ask for a beer around the world (and the perfect snack to eat with it)

For some, there’s nothing so satisfying as winding down a day on the road with a cold beer and a snack – especially if the temperature has been scorching.

But if you’ve just landed in a new country and you’re in desperate need for a pint, you could find yourself with a beer in hand sooner if you know how to ask for it like a local.

And, knowing just what to say when making a toast could just make you some new friends along the way.

Source: Daily Mail, 7th October 2016


The ‘revelation’ from the Daily Mail that different countries have different terminology for drinks comes courtesy of travel company Expedia, in a move that proves if you want to get your content printed untouched on a national newspaper’s website, put it in a pretty drawing.


“Dieting is so important, everyone is doing it!” says diet supplement firm

The 10 most effective ways of losing weight and why it’s more bad news for Bake Off fans!

1000 dieters were asked for their top tips when it comes to weight loss
Turning off cookery shows like The Great British Bake Off came second
Other tips include using a smaller plate and getting rid of snack cupboards

Weighing yourself every day is the most effective way to diet, according to a new survey.

Switching off TV cookery shows like The Great British Bake Off is the second best weight loss trick.

Using smaller plates came third.

Source: Daily Mail, 6th October 2016


The Great British Bake Off is a hugely popular show, and therefore a perfect peg on which to hang your PR story, hiding your advert behind what looks like a piece of commentary on trends regarding one of the biggest cultural touchpoints of the current TV schedule. But seasoned Bad PR spotters will note the classic, tell-tale signs of PR, not least in paragraph five:

The results come from a new poll of 1,000 dieters by weight loss firm Forza Supplements to find the ten most effective ways to lose weight.

So while this may seem like a story on the Bake Off, it’s little more than a reminder by a producer of diet supplements that diets are important, because we all need to find ways to stay slim, and if you don’t want to give up your favourite TV shows in order to stay in shape, perhaps there’s a chemical solution that Forza can sell you.

Or to put it even more explicitly:

Forza Supplements managing director Lee Smith said: ‘We all think we know the secret to effective dieting, so we thought it would be useful to find the ten tips that really do work.

‘It is interesting how destructive popular TV cookery shows like The Great British Bake Off can be to regular diets.

‘It’s watched by more than 11 million people a week and it is inevitable they are going to want to try one of those highly calorific recipes at the weekend.

‘Dieting is incredibly difficult and people struggling to lose weight need help – it is why diet products like ours have never so popular.’