Tag Archives: daily mail

“Dating websites can lead love!” says dating website

Romance news now, with the revelation that people all over the world are falling in love:


Knowing when to say “I love you” is one of the most contentious issues when it comes to dating.

While some people wait six months before saying those three little words to their partner, others may blurt them out within days of matching on Tinder.

According to new research, the average Briton says “I love you” in 108 days, which is just under four months. One in 10 say it within a week.

Source: Independent, 27th June 2019

When should you say ‘I love you’? New survey shows Australian couples say the three words within three months – but those in the UK wait TWICE as long

How soon is too soon to tell your partner you love them?

According to the latest research from online dating website eHarmony, Australians are most likely to say those three little words in the first three months.

One in 10 even jump the gun with a declaration of love within just seven days.

Source: Daily Mail, 27th June 2019

It’s no surprise to see, then, that this story was created by a dating website, to remind you how handy dating websites are at helping people find people:

Online dating website eHarmony surveyed 2,000 Brits and found that out of every region in the UK, people from Scotland are most likely to confess their love fastest, with the average Scot taking just 84 days to say “I love you”.

“You probably haven’t invested enough in your pension!” says investment company

Ageing news now, with the revelation that you almost certainly are going to be penniless by the time you’re able to retire:

Is your pension ready for a 100-year life? The average worker will need a pot of £447,000 at 65 to maintain a good income until death, study says

Britons will need to reach retirement age with a pension pot of nearly £450,000 to have a decent retirement if they are lucky – or unlucky – enough to live until 100 years old, new research suggests.

The study assumes someone on an average annual UK salary of £28,000 who wants to retire at 65 years old and who wants an annual retirement income of £20,000.

Source: Daily Mail, 25th June 2019

As someone young enough to be concerned that retirement will never be a viable option for me, and yet in a vocation which I may theoretically never want to retire from, this is somewhat bittersweet news for me. Which is lucky, because it may not actually be news at all: it may be effectively an advert for an investment company.

The £20,000 income is also based on the assumption of 5 per cent investment growth on the bit of the pot not taken as income that remains invested, AJ Bell said. 

‘The extent to which a withdrawal strategy is sustainable or not will depend on a number of things including overall investment returns, the timing of those returns and inflation,’ says Tom Selby, senior analyst at AJ Bell.

“You should look after your watch, you disgusting slob!” says watch company

Germ news now, with the revelation that your wrists and everything near your wrists frankly make me sick:

WATCH OUT! Stomach-churning swabs reveal your watch is eight times dirtier than a TOILET

OUR watches are up to EIGHT times dirtier than a toilet, after chemical swabs revealed what really gets stuck in our time pieces.

The new research also showed only one in four Brits have never cleaned their watches.

Source: The Sun, 23rd June 2019

Stomach-churning swabs reveal your watch is up to eight times more dirty than a TOILET – and why you should sterilise it once a month

Shocking new research has revealed that watches can be up to eight times more dirty than  a toilet, with a quarter of Brits never having cleaned their time piece. 

Tic Watches swabbed ten different types of watches, testing for aerobic bacteria, yeast and mould to find out how much of a hotspot they are for germs. 

The research found that each watch had a worrying amount of bacteria, yeast, and mould, with watches scoring an average of three times dirtier than a toilet seat. 

Source: Daily Mail, 23rd June 2019

Are there germs and bacteria on our watches? Almost certainly. Is that actually a concern or any kind of health risk? Almost certainly not… but it does make for a headline-grabbing pseudo-news article about watches, which is all that matters when you are a company that sells watches:

Commenting on the research, Daniel Richmond, Managing Director of Tic Watches, says: ‘Whether you wear a watch every day, or just during working hours, one thing is for certain, we don’t clean them as much as we wash our hands. 

‘For those who wear a watch every day, we recommend giving it a good clean at least once a month. 

‘If you think your watch is due a clean, take a look at our tips to see how to do it yourself or you can even take it to a specialist shop for a professional clean. 

“You need more storage space or your relationship will fall apart!” says home improvement company

Storage news now, with the definitely-not-sexist revelation that women be taking up too much space:

The battle of the sexes is over: Women take up two thirds of the home with men being forced to store their belongings in the garden shed

The battle of the sexes has been won – and it’s women who can claim a major territorial victory.

On average, women’s belongings take up twice as much space in the home as men’s, forcing their husbands or boyfriends to store their stuff in the garden shed.

Men have to manage with just three drawers in the bedroom on average. And one in seven has been granted just the one drawer.

Source: Daily Mail, 23rd June 2019

Why precisely might women be taking up much too much space? Well…

Tidiness guru Sarit Sela said: ‘Relationships are all about compromises. Women’s shopping habits might be different to men’s and so women might need more space.

That’s right: Women Be Shopping.

And it’s not just an abstract, 1980s hack-stand-up issue – this space-hogging from women could have a major impact on a relationship:

Almost 80 per cent of the nearly 2,000 couples quizzed have rowed over storage space, while six per cent of women have even considered breaking up because their partner is too untidy. 

It’s almost as if the company behind this story wanted to find some kind of way to underline how important storage space is!

A spokesman for Anglian Home Improvements, which carried out the study, said: ‘It’s probably time we had a bit of a declutter.’

If only we could have a good old clear out, and throw away some of these annoying, sexist and definitely-not-news PR puff-pieces that are cluttering up the media, maybe we’d have a bit more space for genuine journalism.

“Hotels in the future are going to be amazing!” says luxury hotel in the now

Hotel news now, with the fascinating speculation as to what hotels might be like in years to come:

Beds that instantly morph into sofas, holographic fitness trainers and beetle bolognese: What hotels will be like in 100 YEARS revealed

In 100 years’ time, it looks like all hotels will receive five-star ratings from customers – every time.

That’s because according to a report on what hotels will be like in the year 2119, ‘every area of the hotel will instantly morph into a guest’s perfect, hyper-personalised space’.

And how will it do this? Thanks to ‘individual data insights, gleaned from embedded chip technology [in the skin]’ that will ‘beam to the hotel, so the space will be ready the moment a guest walks in’.

Source: Daily Mail, 20th June 2019

Hilton reveals what its hotels will look like in the future

Hilton hotel rooms are a few rungs above what you’d expect at the local Travelodge, but that’s nothing compared to what’s coming.

The luxury hotel chain has released a ‘future-gazing report’ about what the hotels of the future may be like. To give you an idea, the company reckons the lobby will respond to each individual’s real-time needs.

Source: Metro, 19th June 2019

It’s little surprise that this story, in which a futurist looks at what hotels might be like in the decades to come, was compiled by a luxury hotel chain:

The report – published by Hilton to celebrate its 100th birthday in partnership with world-renowned German futurologist and university lecturer Gerd Leonhard and other forward thinkers – has some examples of what it means by the ‘perfect space’.

The angle here could not be clearer: “Hilton hotels have been luxurious for the last 100 years, and they’ll be luxurious for the next 100 too!”. The story was almost certainly picked up from a Hilton press release.

Perhaps the futurist might have some thoughts on the future of journalism, and if it will still exist in any meaningful form 100 years from now…

“British people really want to move to Europe!” says removal company, via OnePoll

Terribly-timed freedom-of-movement news now, with the revelation that Brits want to retire to Spain, at a time when UK citizens are about to lose the right to retire to Spain:

Revealed: Spain tops the list of dream destinations where Brits would choose to start a new life followed by New Zealand and Australia

Spain has beaten New Zealand and Australia to top a list of dream destinations where Brits would choose to start a new life.

The European country, famous for its sun, sea and sangria, is currently going through a blistering heatwave.

And it remains a hot destination for those in the UK – with 13 per cent of Brits choosing Spain over any other country as a place to call home.

Source: Daily Mail, 1st July 2019

Most Brits would begin new life in Spain, New Zealand or Australia, survey finds

Spain has beaten New Zealand and Australia to top the list of dream destinations Brits would choose to start a new life.

The European country, famous for its sun, sea and sangria, is currently going through a blistering heatwave with temperatures forecast to soar above 40 degrees.

And it remains a hot destination for those in the UK – with a survey revealing 13 per cent of Brits would choose Spain over any other country as a place to call home.

Source: Mirror, 28th June 2019

Which company paid a PR team to place this particular piece of non-news into the mainstream media?

Other popular moves on the wish list compiled by AnyVan.com included USA (10 per cent), Canada (nine per cent), Italy (seven per cent) and France (six per cent).

Angus Elphinstone, CEO of AnyVan, said: “It’s nearly a national sport in the UK to dream about moving.

“From flicking through property prices and listings on Rightmove to sitting down to watch one of the vast number of primetime TV shows offering advice to those looking to change homes for a place in the sun.

And, naturally, our Bad PR regulars 72 Point were behind this story.

“People at a certain age should look for a career change!” says recruitment company

Careers news now, with the revelation that once you hit a certain age your career can feel like it hits a plateau:

The older workers keen to learn new tricks: Survey reveals 90 per cent of over-50s are keen to acquire modern skills in the workplace… but a third don’t know how to seek a promotion

Two out of five workers in their 50s believe they face a lack of opportunity to progress in their job, a report has found.

A third did not know how to seek a promotion, and a fifth of the 1,000 employees polled said a lack of training was a barrier to their development.

It raises the prospect of years of untapped potential for older workers as their careers stagnate.

Source: Daily Mail, 11th June 2019

Given that one of the key bits of advice in overcoming the plateau is to seek another job in another industry, it’s little surprise that the two companies highlighting this problem are companies that feel they can offer the solution:

Alexandra Sydney, of Totaljobs, said the results showed a ‘significant proportion’ of the UK workforce felt overlooked.

‘As the number of older workers rises, employers need to ensure they cater to the needs of all employees across the generations,’ she said.

Chris Hickey, of Robert Walters, added: ‘It is not wise to switch off training and development opportunities for those reaching a certain age.’

Which isn’t to say that the research is wrong, but it is to say that it is at the very least heavily biased and commercially compromised, in a way that should require more journalistic scrutiny than a simple copy and paste.

Still, clearly someone at the Mail was fond of this story, because later the same day they released a second article based on the same press release:

How do you win promotion in your 50s? Four tips to rise in the ranks late in your career revealed

If you want to get promoted after reaching your 50s, make your ambitions known to bosses and keep your options open, according to a jobs expert.

Another tip is to reckon up the skills you have that might transfer well to a more age-friendly sector – find out which ones are likely to be most welcoming below.

New research reveals that three in four workers in their 50s believe they have hit a career ceiling with their current employers.

Source: Daily Mail, 11th June 2019

“People want value for money on holidays!” says bureau de change

As holiday season swings around, a pair of holiday stories made headlines in the Daily Star and Daily Mail:

Brits reveal cheapest holiday destinations – here’s where made the list

Looking to book a cheap holiday?

A recent survey reveals the locations Brits find to be the most affordable.

While European destinations topped the list in terms of value, Dubai was said to be the most expensive.

Source: Daily Star, 10th June 2019

Brits rate holiday spots around the world for value, with Spain, Greece and Bulgaria coming top and Dubai at the bottom of the ranking

Spain has been voted the world’s best-value holiday spot by British tourists in a new nationwide poll.

In the survey, 87 per cent of holidaymakers said it offers the best bang for one’s buck.

Greece and Bulgaria came joint second on the value front, with a score of 85 per cent, while at the other end of the scale, Dubai was rated the worst value.  

Source: Daily Mail, 7th June 2019

Which company is so keen to emphasise the importance of value for money when it comes to heading off on holiday?

The United Arab Emirates city was deemed ‘poor value’ by 72 per cent of those taking part in the survey, which was part of Post Office Travel Money’s 2019 Holiday Spending Report.

So once you’re reminded how important value for money is, you rather handily have the name of a place where you can pick up your travel money.

“You should look after your teeth!” says toothcare charity

What’s the weirdest thing you’ve ever done with your teeth? It’s probably not that weird, when all’s said and done. Still, unusual uses for teeth was enough of a story to get the Daily Mail hooked:

From tearing off Sellotape to opening bottles and biting off tags on clothes: Survey reveals the alternative ways Britons use their teeth

From tearing off Sellotape to opening bottles, dentists have revealed the alternative ways British people use their teeth.

Two in three people frequently use their nashers to perform tasks such as ripping out clothes tags or doing up zips.

Source: Daily Mail, 6th June 2019

Before you spend too long trying to work out the logistics of doing up a zip with your teeth (which, according to this “research” 4% of people have done), bear in mind that this whole story was put together by a charity with a keen interest your teeth:

The Oral Health Foundation, who conducted the survey, has warned against using our teeth for anything other than eating.

Now, I’ve no issue with the Oral Health Foundation, and it’s tough for a charity to get attention in the modern world (trust me!), but it’s always disappointing to see a respectable charity grab cheap headlines using the kind of unreliable PR surveys we cover here at Bad PR.

“Nobody ever knows what to buy their Dad as a present!” says experience day company

Dad news now, with the report in the Mail that many fathers went without presents on Father’s Day simply because nobody knew what to buy them:

Dads are being denied decent Father’s Day gifts because their children are CLUELESS on what to buy them

Dads are being denied a decent Father’s Day because their grown-up children are clueless about what to buy them, a new study has found. 

With just two days until Father’s Day, the UK’s pioneer of gift experiences Virgin Experience Days reveals the nation’s spending habits. 

Source: Daily Mail, 14th June 2019

This is one of those Bad PR stories where the commercial hook is so clear and visible that there’s little else to be said about it.

That said, Virgin Experience Days (who even had the Mail Online link to their website directly) felt it worth underscoring their PR angle even further, highlighting their new “Father’s Day Panic Button”:

In response to the ultimate stress purchase, Virgin Experience Days has created a Father’s Day Panic Button. 

In response to the ultimate stress purchase, Virgin Experience Days has created a Father's Day Panic Button

And, of course, there was the standard quote from a spokesperson to make the hook even more explicit:

Dan Pearce, Marketing Director, Virgin Experience Days, said: ‘Clearly people find Father’s Day a tricky one and we hope our Panic Button can help them out even at the 11th hour. We think people should trust their judgement – most dads would just enjoy more time with their kids – and there are tons of experience that can be shared, and memories to be made that will last longer than a bottle of wine or a pair of socks.’